How to apply for Baidu news sources and steps

I. Definition of news sources

News source refers to the standards of the search engine seed news station, the first time the information is indexed by search engines, and the network media is reproduced as the source of mass media news. The news source plays an important role in the network field, has the credibility and authority, and is also the source of the radiation to the domestic media network. Different search engines on the news included the requirements of different, in line with the Baidu news is not necessarily in line with Google News included.

Second, Baidu News source included in the value of judgment

Baidu News want to include the ability to have news editing, with High-quality, with the site's own theme matching the original information content, in its target area has a certain degree of user awareness and a certain size of the news site.

1, Site features:

A good news site should have a certain credibility-a government agency, a traditional media background or a well-known website with a good reputation, and the news that the site publishes matches the field to which the site belongs. Generally include the following categories:

(1) Comprehensive portal news channel, such as Sina, NetEase, Tencent, Sohu, etc.

(2) The official publication of newspapers, magazines, radio, television network version of the traditional media based on the establishment of news sites;

(3) A comprehensive news website formed by a number of different forms of traditional media;

(4) The official website news channel of Government and organization;

(5) Local news stations with local government background or traditional media background need to have a certain degree of user awareness and influence in the locality;

(6) has the high quality original information content, in its target area has a certain degree of user awareness and a certain size of the loyal reading group of vertical portals, industry information sites, including games, automobiles, real estate, education, fashion, science and technology, the Internet, sports, entertainment, finance, military, health and other categories;

2, Content characteristics:

(1) To solve the timeliness of resources: update must be timely, the first time to release the latest news, information, etc.;

(2) To address the scarcity of resources: the provision of scarce, resource-deficient areas of exclusive original content;

(3) To solve the resource fragmentation: disseminated in various media resources for a high value of collection and collation;

(4) To meet the good user experience: The page open fast, clean and refreshing, layout reasonable, there is no large paging;

3. Other:

must comply with the relevant national laws and regulations, no reactionary, pornographic, low-quality, cheating and other content.

Third, Baidu News source included in the type of site

　　

Four, Baidu News source included a brief standard

News sources included in the premise must be in line with the value of Baidu news source of the requirements, the specific types of collection of brief requirements as follows:

Type

The channel that is first included

Included or not included as appropriate

Traditional media

Main Channel News, politics, rule of law, military, society, etc.

Non-major channels, such as health, history and other appropriate included

Integrated Portal

Main channel News, domestic, international, military, social, etc.

Non-major channels, such as health, history, games, tourism and other appropriate included

Government/Agency website

Government/Agency News channels

Non-news channels not included

Vertical Industry Portal

Theme-Matching channels

Non-theme matching channel not included

Local Portals/local media

Provincial portal/media local news channel

City-level Local portal/media news channels included as appropriate

General industry

Theme-Matching channels

Non-theme matching channel not included

Five, Baidu News source management method

Sites violating the following principles will be subject to varying degrees of penalty: lower search engine system evaluation, directory or site shielding cleanup out of news sources, whole station shielding clean out news sources. Specific principles include but are not limited to the following:

1, sell outside the chain position, violates the Green Luo algorithm 1.0, for example:

　　

2, the release of soft text, violating the green Lauren Algorithm 2.0, such as:

　　

3, through the cheating way to obtain traffic, such as:

　　

4, the user experience is very poor: window, advertising a variety of, and so on, illegal pomegranate algorithm;

5, the site is black, if the site is a large range of black, the same will be temporarily processed.