How to become mail Marketing "title Party"?

Just as the subject line headings in all content marketing are crucial, and the "title Party" has gradually been accepted, the subject line in email marketing is one of the key links in determining the content marketing mission of email, and if no one will open your mail, then the perfect email content will become Shihai, Not to mention the loss of value to the brand and investment. That's why you need to create compelling subject lines! Apply these tips to guide you to become a master of the subject line title!

1. Use time and energy 50/50 law

Top media editors are said to have asked for 10, 20, or even more alternative titles to make headlines, and thus the importance of the title. So in the writing of e-mail content, spend as much time as possible around the central content of the various features of the theme line, even take up half of the time, it will not be wasted, because writing a great classic theme line itself requires great time and energy.

2. Careful use of special characters and garbage sensitive words

From the beginning of last year, the world's leading intelligent Marketing service provider Webpower first to the subject line special character application research began, in the e-mail subject line to apply some special characters began to pop up, and now still become an email marketer to take the eye of one of the tricks. But time can change a lot of things, including the attendant rules of the ISP may also change, so in the plan to use some special characters, exclamation points and smiley, aircraft and other symbols, be sure to do A/b test and repeated testing, confirm that you send this message will not go to the Junk e-mail folder, You will not be mistaken for a spammer. In addition, avoid using some sensitive words that might trigger spam, such as 100% free, immediate action, all-natural, sale, discount, etc. that require you to accumulate in your daily marketing practice.

3. Integrity, ethics, legality

If you promise something in the subject line, you'd better make sure that you honor the promise in the body of the email. Spoofing users can easily lose the loyalty and trust of e-mail users, so intelligent Marketing service provider Webpower for the inclusion of the world's top 500 and small and medium-sized enterprises to provide marketing consulting strategy, the first priority is to require customers in the mail marketing (including subject line) to ensure integrity, ethical, legitimate content, and the subject line header is directly related to the content of the entire e-mail.

4. Compliance with commitments to ensure marketing skills are effective

The inclusion of deadlines in the subject line often leads to a significant increase in the number of indicators such as open, click, and so on, like the one I passed every day in a small store hanging banners and speakers shouting in the "last 3 days, clearance treatment, pass by never miss", has been almost no longer attention, in the mail title of the last promotion period announced , seconds to kill, snapping and so on information, also must abide by the promise, otherwise let the user afterwards realize that all this is virtual or not so, then you will never lose this effective strategy.

5. Harsh proofreading

Like NASA, the lack of a hyphen in the rocket's computer code will cause an explosion at takeoff. You have to have enough people to take enough patience to examine and proofread the subject line carefully. Similarly, a small error in the subject of email can affect your entire brand image.

6. More demanding editing

Each browser, email client, or mobile device displays a different number of subject line characters. Some can easily display 60 characters or more, while others display fewer than 30 characters! The best practice in writing a subject line is to keep it as short as possible to ensure that most of your users are able to read the entire contents of the message header.

7. First, top 3, 4 words to seize the attention of users

Be sure not to go through the problem, and in the subject line you should first place the most relevant words. Do not linger, quick to the point, the subject line as the headlines, in the title of the first three or four words to seize the attention of users.

8. Like a magic wand, become fun

Unless you are a funeral home or the like of e-mail marketing, or intelligent marketing service provider Webpower suggested subject line don't get miserable, gloomy. Subject line should be like your hands of a text magic wand, can become full of love, humor, fun, at least should be able to capture the user's gaze, so that the user's eyes stay!

into the subject line, and the subject line, sometimes the subject line may be the key to your entire e-mail campaign, so every email marketer should give them the attention they deserve, not just the importance but the neglect of action.

About Webpower Marketing Tips
Webpower China in 2015 will be the original "Webpower Open College" upgrade to marketing, to the development of the industry as its responsibility, is committed to promoting China's intelligent marketing concept and standardization of the development of the industry. Webpower Marketing Kit covers industry information, expert opinion, case analysis and online marketing activities, in order to bring the industry's most cutting-edge marketing experience and insights.

How to become mail Marketing "title Party"?