How to better use search engines

1.Keyword Selection: accurate search results can be found only when the correct keyword is selected.

2.Precise search: Many search engines provide precise search

Google,Precise search provided by Baidu:

Http://www.google.com.hk/advanced_search? Hl = ZH-CN

Http://www.baidu.com/gaoji/advanced.html

3.Learn to use advanced search statements:

-- Restrict the search scope to the webpage title --Intitle

The webpage title is usually summarized in outline form. Limiting the scope of the query content in the webpage title can sometimes achieve good results. Usage: Use"Intitle:"|.

For example, if you look for Lin Qingxia's photo, you can query it like this: Photo Intitle:Lin Qingxia

Note::Intitle: There must be no space between it and the following keywords.

-- Restrict the search scope to a specific site --Site

Sometimes, if you know that a site has something you need to find, you can limit the search scope to this site to improve query efficiency. Usage: add"Site:Site Domain Name".

For example, if the software downloaded from Skynet is good, you can query it like this;MSN site: skycn.com

Note::"Site:"Do not include"Http ://"; In addition,Site:Do not include spaces between the site name and site name.

-- Restrict the search scopeURLLink --Inurl

WebpageURLSome information often has some valuable meaning. ThereforeURLMake some limitation to achieve good results. Usage:Inurl:", Followed byURLKeyword.

For examplePhotoshopCan be queried as follows:Photoshop inurl: jiqiao

The"Photoshop", It can appear anywhere on the webpage, and"Jiqiao"Must appear on the webpageURL.

Note::Inurl:Do not have spaces for the syntax and the keywords that follow it.

-- Exact match --Double quotation marks and book name

If the entered query term is long, the search engine may split the query term in the search result after analysis. If you are not satisfied with this situation, you can try to prevent the search engine from splitting query words.Add double quotation marks to query wordsTo achieve this effect.

For example, search Shanghai University of Science and Technology, if you do not add double quotation marks, the search results will be split, and the effect is not very good, but after adding double quotation marks,"Shanghai University of Science and Technology"The results are all in line with the requirements.

The name number is a special query syntax unique to the search engine. In the search engine, the Chinese name can be queried. The query word of the book name number has two special functions. One is that the book name number will appear in the search results, and the other is that the content enclosed by the book name number will not be split. The book name is particularly effective in some situations. For example, you can query movies or novels with popular names. For example, if you search for a movie "Mobile Phone" without a book name number, in many cases, it is a communication tool-mobile phone, and after a book name number is added, the results of "Mobile Phone" are all about movies.

-- Remove irrelevant materials

To avoid searching for a word, you can add a minus sign ("-", English character).

However, a space must be left before the minus sign.

That is to say, if you find that some types of web pages in the search results do not need to be seen, and these web pages contain specific keywords, you can use the minus sign syntax, you can remove all these webpages that contain specific keywords.

For example, search The hero of the artifact hopes to find content about martial arts novels, but finds many webpages about TV series. You can query it as follows:Condor Heroes-TV series

Note:There must be a space between the previous keyword and the minus sign. Otherwise, the minus sign is treated as a hyphen, And the minus sign syntax function is lost. There is no space between the minus sign and the next keyword.

-- Search for documents using the search engine:

Many valuable materials are not common web pages on the Internet, Word , PowerPoint , PDF . Baidu supports Office Documentation (including Word , Excel, PowerPoint ) , Adobd, PDF Document, RTF A full-text search is performed for the document. To search for such documents, it is very easy to add a" Filetype: "Document Type limitation. " Filetype: And the following file format: Doc, xls, PPT, PDF, RTF, all. Where, All Search all these file types.

For exampleWordDocumentation. "E-commerceFiletype: Doc", Click the title of the search result to download the document directly. You can also click"HtmlQuick read to view the webpage content of this document.

You can also search web pages through Baidu documents (Http://file.baidu.com/), Directly use the professional document search function.

-- Reverse link queryLink

In search engine marketing, whether you are analyzing your competitor's website or your website's marketing status, it is very important to view the direction link of a website. This is generally used to view the reverse link of a Website:Link:

For example, if you want to view the reverse link of the e-commerce guide website, you only need to enter:Link: www.eczn.com

Then you can see the reverse link of the e-commerce guide website.

 

from: Wang Tong Seo tutorial