How to better write Website titles and key analysis

How to better write Website titles and key analysis
I. Analysis of website Title composition elements

Generally, the company name or trademark must be reflected in the website title. This is understandable, but from the perspective of website optimization, we think it would be best if keywords appear in the website title. Let's use www.111cn.net as an example. As a professional website construction company in Shanghai, the key words of the optimization are Shanghai website construction and Shanghai website production. The title of Yinhang Technology's website is named as follows: Shanghai website construction company/Shanghai website production company-Yinhang technology focuses on high-quality website construction. The implementation has proved that keyword in the website title is very beneficial to the overall optimization of the website.

2. Grasp the website Title length

The website title is neither the longer the better nor the shorter the better. Baidu is used as an example to show that we generally recommend that you set the length to 80 characters, but if it is possible to set the length to 30 characters, the best effect will be achieved. Because the title is long, the search engine will think that you are intentionally piecing together keywords, and more than 30 characters of the website title, the general search engine will take a string, otherwise, replace the ellipsis. Unless you are a large company or a well-known website, we strongly recommend that you do not write very short Website titles, because from the seo tutorial perspective, A large part of the website title is for search engine spider.

III. Order of keywords

Sort out the keywords to be optimized in the order of priority, and take the most important keywords first, because the search keywords are given a higher weight by the search engine. We still use the example of Shanghai website construction company's pilot technology website. Obviously, Shanghai website construction is the first keyword, Shanghai website construction company is the second keyword, and Shanghai website production is the third keyword, shanghai website production company is the fourth key word, and high-quality website construction is the fifth key word.

4. Stacked phrases are title writing taboos

Whether in the title or meta description, or in the webpage text, the stacked keywords that cannot be easily entered by the statement are a big taboo for website optimization. We can Insert keywords skillfully by writing relatively creative statements, but the sentences must be fluent. Because the search engine generally has its own semantic analysis program, to increase the keyword density mechanically, it can only cause the search engine to be alert and disgusted.

V. Website optimization and network marketing

Just like a company name, a good title is half the success. The same is true for website optimization and network marketing. Without a good website title, there is no way to talk about it. Before naming a website title, we should consider the words that potential customers will use to search for us. Once we become famous, can the existing Website titles meet the needs of post-marketing. The title of Yinhang Technology's website was determined only after several adjustments. First, we found through the consumption record of the bidding account, users of Shanghai website production and Shanghai website production companies who search for Shanghai website production are about IP addresses higher than those of Shanghai website production and Shanghai website production companies. Therefore, although they have been optimized for more than a month, in the end, I reluctantly changed the website title. We thought that after the company was done, the final positioning must be the path of quality, so we emphasized in the title that the pilot technology focuses on high-quality website construction.