How to build a successful mobile application

The success of a consumer application is calculated only by adding the sum of its components. Simply looking at the download history of the user's mobile apps, the number of mobile apps that are left in the user's device, and the mobile apps that are really being used, can tell the real meaning of the sentence. However, if you want to know why some users are no longer using certain mobile apps, this article may give you some insight.

Like a machine, mobile applications run through gears, just like a watch. If any of these gears are loose, broken, or any other problem arises, the machine will not function properly, or at least will not work properly. The consumer's feelings are like a small cog in the application, and one reason it "doesn't work" is that consumer mobile apps do not provide enough benefits in themselves.

The following sections of this article include aspects of the success that each consumer's application needs to achieve. Whether you're planning to build or reinvent a consumer mobile app, or a development agency or individual looking to build a better customer experience. Here are a few ways to help you implement your application development and design a fantastic effect.

　　Carefully built

This suggestion is very obvious. After all, who wants to use a poorly built mobile application? Consumers will not waste time on a mobile application that is slow to run. But in fact, how do you make sure that the user application is good? The cheaper option is to use the software and templates that build it, most of which require a monthly fee. If you need something fast and simple, this option can work properly. However, DIY application building tools will not produce the same high quality, such as by providing unique functionality through professional developers or organizations in custom applications.

A professional team can really understand your business, take the time to understand what you want to offer, and build the perfect application to the consumer to ensure a greater rate of success. In addition, a professional team can create a work that spans a larger variety of devices than the native application (think about how many different Android devices are available).

　　Correlation

When customizing an application, the developer of the consumer's application should be familiar. After all, if consumers do not recognize a business that the mobile application belongs to, they will be less likely to believe it, so it is unlikely to use it

The appearance of any brand should be consistent with the store's website, and the application is no exception. Consistency is more expressive of professionalism. After all, a position can summarize the entire brand, so from the appearance to the voice and all into the maintenance of brand identity and other nuances. Sang website has always been my favorite, it is one of the cleanest, beautiful designs, and its application design has not been disappointing and has maintained a consistent continuity.

Aesthetic Design

If the consumer app isn't good-looking, how do you think it can be embodied in the brand image? Maintain the brand, product and application design to unify the aesthetic look and feel. Walgreen apps, for example, do a pretty good job of maintaining the company's image and conveying a crisp brand image.

More importantly, the same is true of the use experience included in Aestheticism. Make sure that users can easily familiarize themselves with the layout of the application and quickly become familiar with the operation. In fact, when you first use a simple quick tutorial is very useful, remember to keep this tutorial brief and cordial.

　　Interest points

How do consumer applications create benefits for users? Make sure your application has enough interest for the consumer. First, make sure the user wants to download it, and second, keep the user going to use it. For example, an application can buy a benefit point that offers no extra discounts on a store or website, exclusive promotions, or can be purchased more directly.

A restaurant app can even allow customers to order time in advance, such as "Taco Bell Live más app". The application adds a lot of interest points to attract consumers, including games and special offers. Customers can order time in advance and easily customize their orders (and then the application will remember these preferences later.) I really regret not knowing this application earlier, now my baby's schedule, now all rely on Taco Bell to run.

　Device features

If an application can use the device's capabilities, then use them by various means! This can add application availability and ensure that any native application can easily and smoothly access features such as cameras, microphones, flashlights, etc.

For example, the real Agent Guard app is a personal security system that can connect to a faucet, or even the most complex part of a mobile device, like a realtor in the workplace, which can track the user's location in real time via the geography of the mobile phone. Users can also use the emergency button, call 911 immediately. Alternatively, if the phone is shut down or an application that has not been previously disabled by the user is corrupted, it will immediately send an alert via a push notification to the monitor. The device features include many aspects, which are just a few examples of ingenious applications that seamlessly use any mobile device to help protect others ' security.

　Offline features

Of course. Not every consumer application must include offline functionality, but many applications should allow offline access for users, creating an additional benefit. (for example, for some users, some applications are not often used, but occasionally required, off-line features can enable users without exposing their own information data to complete the operation).

Many applications offer offline functionality, such as Spotify's premium music account, only after the user pays an extra price. But this differential pricing makes sense for Spotify, who, after all, cannot make much money simply by providing all aspects of their music streaming media. But for some businesses, offline functionality may be an additional benefit that can be offered to consumers, which is more likely to win over competitors ' apps than consumers.

　humanized Design

Just as the website must think about providing a user-friendly connection to facilitate the user to return, the application should also do so. VentureBeat an article on how to apply a human face, the most important thing is that human considerations must be taken to enhance the emotional link between the brand and consumers.

One of the most humane ways is to send a real, loving voice to a client, whether it's written notice or sound message. Another important consideration is the psychology of human behavior, for example, that the Tinder ' s slider is right, based on the habits and psychology of human-related movements. In the open mobile app what users prefer to see discounts and offers, send relevant information to specific users-like these or more, you can take a personal, personalized push, based on the user's personal needs, gender, personality, hobbies, and so on, rather than leaving the actual cold operation.

Protection mechanisms

Retail applications must provide security for users, even if consumer applications do not offer purchase options. You must ensure information security for all users, which is a necessary guarantee to build trust with users and prevent them from deleting applications. However, many of the applications that do well are making the wrong choice when setting their security features.

Bluebox has done a security study on mobile applications, selected many of the applications boasting their own security as a sample, but found some common major flaws. One mistake is to use a Third-party code base to speed production, but this increases the likelihood that consumer information will be exposed. Another big mistake is the lack of data encryption for writing to the disk, which means that no matter who has accessed the application or device, it provides information about the hacker's attack. Developers and business owners should all read the summary on the blue box, because it includes a lot of good points that a consumer's application security should provide.

　　Optimize marketing

If consumers cannot find an application or simply do not know it exists, how will they know about the download? So first make sure apps appear in itunes, Google Play and App Store listings, which are SEO-optimized. Second, companies should also use their own web sites and social media for their own applications, adding topics to promote the popularity of applications.

In fact, any enterprise to establish mobile applications, it should be marketed for it, holding activities to disseminate relevant information, so that your consumers know that the mobile application exists. Any successful marketing campaign will focus on the unique features that emphasize its ability to provide benefits to consumers.

Ikea as an example, Ikea's promotional activities focused on the "Create your space" This function positioning, consumers can choose from the table of contents of furniture portfolio, and then in a room to preview its effect. Ikea relies on this positioning to promote the success of this application at an incredibly fast speed up red, and because of this function to create a huge benefit.

　　Continuous testing

Of course, rigorous testing must be given at all stages of building any mobile application. In fact, user experience testing can not only help you know whether the consumer application has reached the original goal of designing it, but also let the enterprise know what features customers would prefer.

Another important reason is that consumer apps are a long-term commitment. The initial release of each mobile application is unlikely to be perfect, and constantly correcting vulnerabilities is an important part of improving user satisfaction. Not only that, you should always add new points of interest, so as to attract users to continue to participate and stay excited.

　　Sustainable development

While some aspects of the above are considered more important, a mobile application that includes all of the above (with a few exceptions) is more likely to succeed than missing. Success depends on the strength of all its components put together. After all, the success of marketing can not be a running application to promote success, a loophole in the application even if very creative will soon lose consumers. So, to develop a consumer application, you must first ensure that users download and continue to use the original "novelty", and even think about the longer term, when all of the above considerations are included.