How to Choose data analysis in multiple directions may not necessarily determine the direction of turnover

Source: Internet
Author: User

The user source determines the user's quality. That is to say, the user places an order multiple times and wants to find commonalities through the user source.
The Order source determines the quality of the direction, that is, there are many orders generated from the source, and this direction is also the quality.

In general, if the user of the source places an order multiple times and the source continuously produces new users, the source is of excellent quality.

According to the preceding descriptions, three statistical functions are available,
 One typeIs based on the order source, to obtain the turnover and order quantity.
 Two TypesIt is based on the user's source, statistics to the turnover and order quantity, to determine the source of user quality. (Two sources are inconsistent to determine that the value is calculated only once)
 Three TypesObtain the user source, the total turnover of the source, and the order quantity to determine whether the source is valuable. (Two sources are inconsistent to determine that the value is calculated only once)

 

Based on the above turnover statistics, if the situation is certain, it can determine the direction.

The question we are talking about today is that there is a certain risk to determine the direction based on only the turnover. Next we will start to talk about the non-reliability of the special data to determine the direction based on the turnover.Suppose we have a total of 10 orders, one of which has a quota of 10 W and the other 9 Orders has a quota of 1 K. This is an extreme example, however, due to the source of the 10 million orders, we made a decision in this direction, occupying a large proportion of the turnover. Other directions can be ignored. Such a decision is highly risky. That is to say, the instability of orders is basically an emergency. The probability of occurrence is as long as it can occur. It cannot be estimated for the moment, that is, it cannot be copied. The output of 9 1 K Orders shows a direction in which there are still a large number of demands, and the relationship between demand and turnover is basically clear. Therefore, it is worth considering that the development direction is determined simply based on the turnover.

Solution:
1. Calculate the magnitude of the sudden order to reduce the impact on the direction of the sudden order, the order should be abandoned in the statistical data when the impact cannot be avoided, because there is no replication, and the direction cannot be specified in the case.
2. A reasonable proportion should be found for the investment-to-output ratio. Due to the generation of some special orders, the performance of one aspect is outstanding. Orders that cannot be copied should be removed.

 

Now, some people may have doubts. examples do not mean that they cannot be copied, or they cannot indicate that they are not common issues. They are only special cases in some cases.

Based on the above questions, I will explain that the Data graph of the direction decision should be that the horizontal axis is time. The vertical axis is the turnover. It no longer uses a column chart or a line chart, but uses a point chart.
If it is found that the number of orders in a certain turnover area is very intensive, it indicates that the reverse direction is clear.

 

In addition, the two levels of differentiation, that is, when the intervals are clearly differentiated within two ranges, we should consider the market segmentation. In the current situation, we should adopt different strategies for two groups to expand the user base, that is, one source is divided into two markets.

There is also a situation where there is no pattern. At this time, we should adjust the product so that it can be clearly differentiated. Otherwise, such a beating cannot tell the market demand clearly, that is, the product positioning is unclear. It is impossible for a product's positioning and service to satisfy all groups of people. Even if such a situation occurs, the positioning and service of the product are not clear, and there is no way to find a real market segment.

 

It is reasonable to determine the direction based on the number of orders in a certain aspect. For a product that is not consumed at one time, a user can mine multiple consumption demands, no matter how much order amount is consumed, this can prove that the user demand in this direction is still relatively large, and the direction can be preliminarily divided, and then adjusted according to the product positioning, find the market segment.
Or, in a certain aspect, a single consumption, if the service is in place, can attract users to produce multiple consumption times. Such a user volume has considerable value.

Therefore, there is a deviation when the development direction is determined only by the turnover.

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