How to choose the search and demand for marketing

Engaged in SEO for a long time, have really thought that Google is our "enemy" or our best friend? I wouldn't say Google is an "enemy," but in the current situation, it's really far away from friends, understanding Google and understanding yourself will help you avoid disaster. SEO optimization needs to implement tactics, from the beginning to the results, each step, each repeat the steps, but is a helpless, if the face of the future marketing road? Talk about strategy rather than tactics.

　Strategy 1: Optimize search requirements rather than search for supplies

Long-term marketing win, does not provide a short-term value, but through marketing means to make the company and product brands can be a lasting discussion of the brand. It is worth noting that, in order to achieve such marketing purposes, not rely on search terms, users search for the relevant keywords of the brand to find sites, but better use of happy customers Word-of-mouth marketing, they may be marketing their friends around, Google search your brand.

In the Word-of-mouth marketing, but also to create their own search needs. Apple did not make a "tablet", they made an ipad. Then stormed the consumer search "IPad", such a long-term brand content has been deeply rooted. Because users love the brand, Google said it will continue to put the interests of users in the first place, the relevant information about the brand to do some corresponding effects.

Strategic action: Building a brand

Brand is not just a name, many times it is a sign that people identify your company or product. You need to take the time to carefully design a brand that is relevant to your company's product or culture and identify it as a current and future customer brand. During the branding process you must ensure that all your settings are in Serp, and before setting up, answer these two questions, focus on your customers ' purchases, and analyze their purchase actions and feedback to find out if the user's search needs are being manipulated.

Strategy 2: Establish real rights assets

When users do not have the relevant services need to still really pay attention to you, then these customers will truly become your loyal customers, they focus on you for future needs, you can directly from your site to get the information content or product services, they trust you.

Webmaster friends should look for real loyalty in the site, not digital rights assets (for example, 50,000 Twitter followers are really going to bring you 50,000 orders?) is the list of 100,000 subscribers really proving that the site has 100,000 loyal fans?

Strategic action: Building a customer loyalty tribe

You need to build a loyal audience and a community of clients, although there may only be a few loyal customers, but they are your strongest asset. Don't measure your audience with numbers, focus on how they react to product services, and how much they generate. Build a community, connect all your followers together, and build a tricky brand, such an excellent, dapper use of society as an external marketing channel is the real intention here.

When seeing these people form a community, the brand is consistent, and by sowing the conversation, the first step in linking the action strategy is to build a brand.

Whether building a brand or building a loyalty tribe, in order to achieve the ultimate effect, all need to be considered from the search requirements, rather than consider the search supply, only the user is the ultimate marketing consumers.

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