How to choose the Target keyword in website optimization

SEO target keyword is one of the most important concepts. What is the target keyword, generally speaking, is the website product and the service target customer may use to search the keyword. To give a simple example of "SEO" This is a keyword, users search "SEO" to obtain the appropriate information, the relevant site will be "SEO" to set the main keyword, the main keyword is the target keyword. The choice of the target keyword is extremely important. The establishment of appropriate target keywords can bring traffic to the site, thereby enhancing the value of the site. So how do you choose the target keyword?

Target keywords to have a certain amount of search. This word should not be too popular or too unpopular. It is difficult to optimize words that are too popular, and it is difficult to bring traffic to unpopular words. We can use Baidu Index to determine the keyword search volume. The higher the index of the word search volume, the lower the reverse index of the word search volume, user attention is low, it is difficult to bring traffic. If the index of the word is very high, we can avoid the word and choose the relevant word, which can make the culture or industry. Here's an example to illustrate

Through the above picture can see the keyword "SEO" index reached 8856, the second "SEO optimization" index 1246, the middle difference of more than 7,000, visible seo This word popularity is very high, search and competition will also be great. We analyze, through search keywords, ranked in the first site, the highest index in the top 3 words, ranked first in the site are baike.baidu.com. Encyclopedia is the product of the encyclopedia, has a high weight, so it will be difficult to compete, such words, although the search volume, attention, but difficult to optimize, we can choose to bypass.

　　

This picture is ranked in 11-18 with SEO-related target keywords, compared with the above figure, it is not difficult to see that the index of these words a lot lower. These words are regional, and the competition will be relatively small. Regional key words can locate the target population, which can reduce the difficulty of optimization and improve the accuracy of target population. The first step through the index to determine the key words, we need to analyze the keywords in front of the site's specific information, to avoid the High-profile site. Webmaster tools through the query included, ranking, PR and so on. Also want to query the relevant information of the domain name (PR, ranking, website age, scale, operation organization, SEO operation means, etc.) according to the strength of the opponent to judge the word operability. If there are many High-profile stations are ranked in front, such words can be shed. It is also possible to encounter a word ranking most of the previous pages, then the word is very good to do the home page, the word can be used as the target keyword.

We also focus on user search habits. Users are accustomed to searching for simple words and plain words without searching for professional strong words. This also needs us to consider. Search "SEO", we can associate to SEO technology, seo training, SEO inquiries and so on, so that we can filter some of the words conducive to our optimization. In short, choose the target keyword is, we analyze the same industry site keyword layout, to our choice of keywords is very helpful. This article by www.comeyou.com Small Treasure Original publish, reprint please specify, thank you!