How to compete for attention on the mobile device side

I still remember the surprise and shock that it brought to me when I saw the term "attention economy" in "reader" many years ago. The attention economy seems to herald the arrival of a new era, from a limited age of goods to an infinite information age. In this process, people's attention is more and more precious. People, as the subject of choice and use, become more and more important.

The attention economy is produced in a particular internet age. It is only when the Internet age arrives that the importance of attention is historically put on the agenda. Attention refers to a persistent yardstick in which people focus on a subject, an event, a behavior, and a variety of information. We can quantify the acceptance of people who are concerned with information and events, which form a large amount of intangible assets and therefore have value. Because the physical products need only money, theoretically, as long as a person has an unlimited amount of money, you have unlimited potential to develop his consumption potential. But, the Internet product wants is the person's attention and the energy to use, the money may be infinite, but the person's attention is very limited. So it's much harder to compete for attention than for money. In other words, in this era, users will really feel that they are God, and can do without paying the god.

Attention economy has its own unique connotation and characteristics, the Italian economy has created a new business environment and business relationship, it has changed the concept of the market and the market value distribution of new business model, so that enterprises pay more and more attention to customers and the value of ordinary users. The advent of the mobile internet era has made this concept more popular. Mobile devices give people more attention because they are small, convenient, and private. Mobile Internet products should, by their very nature, have features that the Internet products do not have before, making them a success on a small mobile device battlefield.

Limited attention--there are too many good things!

Mobile internet has undoubtedly opened up a new battlefield, the new product has the characteristics of whether these characteristics meet the typical characteristics of mobile devices is the key to the success of the product. When designing a product, try to answer the question, what kind of information does the user want to get, complete, complex, or straightforward? Does the format of the product content conform to the mobile end feature? In what environment does the user use the product? What kind of interactive way does the user get the information content? In the constant answer and Trade-offs, the mobile internet can be in the limited attention to get more eyes.

Within a short period of time, Apple, Android, BlackBerry and Symbian App Store have millions of products, and countless apps are available every year, month, and even every second, so many applications, so many designers ' idea emerges, How difficult it is for users to love one or several products. The more choices you have, the more difficult it is to attract users, and the harder it is to maintain user loyalty. We strive to understand the user's ideas, study the user's use habits, testing the user experience of new products, we not only strive to be born perfect, but also look forward to the wonderful iteration. We pursue a more perfect every step, only in this way we can make our products more users of all ages.

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