How to control the website keyword density

The keyword density of the internal page is relatively easy to control, because the internal page will not change after it is released, but the keyword density of the website's home page is not very well controlled, because the title length of the new article is different every day, the keyword density of the homepage changes. Some areas are fixed, such as the home page navigation, to the point, and the ALT attribute of the image (remember not to pile up). Do not change it after setting the keywords. If the title of a new article does not contain keywords on the homepage, the keyword density on the homepage is reduced. Therefore, we sometimes need to increase the keyword density.

How can we control the keyword density? When setting keywords, we generally expand around the TITLE, because the search engine tutorial, especially Baidu, attaches special importance to the TITLE, so many friends think that, it is a good choice to add more keywords in the title. Put it in the past, this is indeed feasible, after all, the technology was not high at that time. But now it's not good, and search engines hate it. You may pile up keywords in the title, or the title is too long to be recognized by the search engine. Do not have too many keywords in the title, and try not to repeat them.

Let's talk about the two keywords and descriptions. Currently, the search engine is not paying much attention to KEYWORDS tags and does not consider KEYWORDS tags in rankings. However, adding KEYWORDS does not have any disadvantages and you do not need to set too many tags, just put the keywords in the title. As for the DESCRIPTION, this is more important. First, it must be original, because the DESCRIPTION content will be displayed in the search results of the search engine, which should be carefully set, generally, the keywords in the title should be put in, and they should be considered to conform to the logic. It should not be too long, about 120 characters.

What is keyword density? It refers to the ratio of the number of characters of the keyword on the webpage to the total number of characters on the webpage. The keyword density is usually recommended to be controlled between 2% and 8%. If the keyword density is too low, it cannot reflect the position of the keyword in the webpage. If the keyword density is too high, the search engine will think that you are cheating, kill you directly. Therefore, it is important to control the keyword density.

 

In short, keyword density plays an important role in ranking algorithms of search engines. We should control the keyword density so that it remains at a high level within a reasonable range, this is conducive to the ranking of websites