How to create a living space for products _ start-up company

No eternal friends, no eternal enemies, all with the interests of the main, the interests of commercialization is the core pursuit of goals.
I. Building strategic partnerships

In order to remain successful, you need to have a long distance beyond the reach of the average person, and in a competitive market, it is hard for any company to succeed on its own. In order to be able to get ahead, you have to work with other companies even if the other is your competitor to establish a cooperative relationship,

Microsoft's collaboration with partner Salesforce has made its CRM platform effectively connected to Office software, making Microsoft users more productive in mobile and cloud space. To succeed in the enterprise software Arena, you should find a similar partnership and build a platform for collaboration with other Best-of-breed software. Second, to play your strengths

Startups often analyze and try to diversify their opportunities. They either venture into a new market that is growing too fast, or develop new products if their current products are not yet perfect. You can't taibaodalan everything, so stay focused on what you're good at, and stop your expansion before you can achieve absolute success.

To build the world's best search lead, Google has become a company valued at $ hundreds of millions of by focusing on this. With the help of Nadra, Microsoft has realized its core price value: productivity. The company has renewed its position in this area. Iii. knowing your competitor's position

Nadra has brought two important features to Microsoft: objectivity and pragmatism. He quickly recognized Google's position in cloud data processing and Apple's ingenious conception of user experience and design. Unlike other leaders, he has never been deterred from developing Microsoft's own Likiyun and mobile market.

In fact, his first few actions as CEO are the entire partner Dropbox cloud services and mobile versions of iOS, Android, and Windows office. The move was quickly recognized by consumers and began to see the powerful four of Microsoft's cloud computing, listening to the voice of users

A lot of media are watching you, and you can't have an excuse to say that you don't know what consumers want or need. On the edge, you must learn to constantly use feedback to optimize your products or services to better meet the needs of users.

When Office launched the iphone version in 2013, Microsoft needed consumers to subscribe to Office365 apps. This is frustrating for users, and Microsoft has been ignoring their complaints earlier. Nadra a free and bold step through iOS and Android apps, and he used the invention deficit to improve Outlook's mobility, which led to a high level of user praise and support from critics.

Microsoft's new CEO admits that in order for his company to win, it needs the support of other leading enterprise software vendors. It needs to play its edge and take advantage of its competitive edge to get its place.

Most importantly, it can never turn a deaf ear to the needs of consumers. This is what the company has come to forget. So don't let these be the lessons of your failures, and use them well from now on.

Article excerpt from: http://junstapo.baijia.baidu.com/article/87097