How to create a valid action call button

Call of Action in web design--especially in terms of user experience--is a term that describes the elements used to induce user behavior in a Web page. In the Web interface, the most popular call to action is displayed in the click of the form button, to complete an action (such as "Buy this now!") or use additional information to bring to a page (such as "Learn more ...") and so on to request users to take action.

How do we create effective action call buttons to attract users ' attention and lure them to click? We'll try to answer this in this article by sharing some of the effective design techniques and looking at some examples.

Best practices for effective action call buttons

Designing action call buttons to the website interface requires some foresight and planning; it must be part of your prototyping and information structure process to enable them to work properly. In this section, we will discuss the design techniques of the action call button.

Use size to attract user attention

In a Web page, the size of an element relative to its surrounding elements indicates its importance: the larger the element, the more important it is. It is important to judge the behavior of a website, and the model of the action call button should be adjusted accordingly.

Action Call button with peripheral elements

Lifetree Creative Show the size of the idea to show the importance of their action call button. Compare the size of the button to the logo of the company. In order to attract the attention of the user, this action call button in the width of the larger than the logo about 20%. Although the logo is high on the page, your eyes are drawn to the call button because it is larger than the surrounding elements.

Action Call button and the size of the less important call to action

A Web page may have multiple call to action. To distinguish the importance of a call to action with other actions, you can change their size. Here in the paramoreredd site There is an example of using this idea, the page that allows users to register to get mail notification of Action call button is significantly more than the continued reading of the East call button larger, indicating that in the page, and continue to read the log than they want you to take a subscription

Use prominent positions to attract users ' attention

The position of the action call button in the page is the key to attracting visitors ' attention. Placing it in a prominent position, such as the header of a page section, can bring a higher page conversion because the user will likely notice the action call button and take action.

Placed in an obvious area,

Placing an action call button in an obvious area is a way to make it stand out in the page layout. You can see this concept in Dailymile, and the action call button looks at a higher level (at the top) than any other element such as a graphic bar.