The website's reputation maintenance is very important, because many companies are offending some people, in retaliation for the company, they will put the company's website negative information on the Internet, to retaliate against the company. Such a form, in the network has become accustomed to. However, there are some companies for the credibility and reputation, regardless of cost to cover, hide Baidu negative news. So, today's small series and you share is about how to delete the negative news Baidu method, immediately to see it.
Now the speed of online media hype, the impact of the big, far beyond the other traditional media, he can make a more ugly than Zhuge Liang's daughter-in-law, than Yang's fat sister Furong to become online celebrities; can make a bar-singing people overnight become the most Red network singer, Warner signed away, and then become the best music new person of the Year Able to get Norton to yell at each other overnight; be able to make a company notorious for not meeting customer needs at one time, and be able to make a business's negative news fly overnight and make its reputation sweeping! The right face to the cyber crisis is what every enterprise should learn today The right to deal with the crisis is all enterprises should pay attention to the people. Choose a network PR company on the right track instead of choosing a company that will lead the enterprise to the abyss and bring it to the cliff. Because all of us have the right to know, often delete negative posts will lead to more serious grievances. So it's very important to choose a crisis PR firm on the right track. Brand maintenance agencies are the first crisis monitoring, word-of-mouth marketing, news dissemination, we can help enterprises dispose of the adverse negative information to the enterprise, but also to disseminate a large number of positive news. But also for the enterprise to do a more in-depth word-of-mouth marketing, the real let your business crisis into a turnaround! Professional handling
adverse effects of network negative information
The network populace thought lively, the pursuit of change, like unconventional. And the negative information of the avantgarde, comfortable, rich sex seems to give them unimpeded a platform, their negative information to click a great deal of normal news trend: The network is a very ground a platform chat, mail replacement letters, blog replacement Diary, Send a post instead of arguing, send text messages instead of calling. Negative information is going from the network to the Internet, to become the social masses in the ideal life of the use of expression and communication methods, while the negative information colorful words and extraordinary regulation of the grammar, and even the vulgar language characteristics, to bring enterprises and individuals can not be ignored negative impact, Must provoke enough attention!
If a negative comment about a corporate company is found in the results of a search engine, more than half of the netizens will immediately abandon the company's products and turn to their rivals. Digital Marketing Organization, "network administrative public Relations" stop a survey of the show, attack the above situation when 64% users will be changed to search for other corporate products, but 22% will completely give up the corporate search.
The growing popularity of social networking sites and blogs has made many corporate companies victims, and they have found that search engines will link their brands to websites that publish negative reviews. Network administration PR ' says: ' Brand companies have only just begun to actively manage the company's reputation in the Internet, because of the negative comments in the search results have indeed directed the potential customers to other competitors. "
How do you deal with negative information?
First recruit-----Top
The so-called top, is the other positive information on the top of your company, the negative news naturally to the back. In Baidu, search for a keyword, the first 10 click on the top 80%, the top three accounted for 50%-60%, if you do a good job of optimization, on the front page is your positive message, will those negative top on the third page or more behind, it would be harmless.
Second recruit-----Delete
About deletion, here are two.
The first is the deletion of Baidu, when the search your company keyword, when others malicious attack, you can enter the Baidu User Service center---Complaint service, and then for your category, a snapshot of the page or paste and know.
Fill in the content, the title can write content violated my personal rights, peer malicious competition, and so on, there is to upload relevant information, ID card, business license and so on, to prove that you are genuine. Write this, we all feel very simple, but Baidu is very busy, I complained, Baidu's response is what to do? This simple, everyone in the search "Baidu User Service Center" should have seen Baidu service phone.
24 hours to clear all negative information on Baidu
When you submit a complaint, call the customer service, tell him your complaint, and then say that the colleague malicious complaints, is a lawsuit, please delete as soon as possible. Oh, is not a little evil. But that's quick.
About the horizon, and Baidu is the same, in the end of every post in the bottom have a complaint link, click on it, you will see the Tianya has told you the detailed complaint process, here will not elaborate, but the number of posts in the Tianya larger, so, more need you to call, otherwise, your complaints do not know when to accept.
There are also in various forums, if there are others malicious black you, you must not go to that post inside explain, argue. Your every comment is equal to help this post with the new, if the two sides in the inside pinch, it is easy to fry this post into hot stickers, so that the complaint delete is useless.
The method described above only attacks others maliciously, and false information is useful, if you or the company on the Internet, if the negative information is true, it is useless, of course, can also turn a crisis into an opportunity to advertise, just take the chance to prove that the enterprise's products or services, can also invite expert comments, or a professional organization to test products and so on, take this opportunity to publicize themselves, the so-called danger of organic is this truth.
The third recruit--------in the search engine: Delete the original text, then use the squeeze and cover strategy
Baidu search related negative news to 5 pages, and each negative news content is different, give us the inference is obviously someone deliberately fabricated slander. Because the general negative news, only occasionally appear one or two, if it is such a, then we can completely delete the original article, or edit the original article and then update the Baidu snapshot to get rid of. However, we face a big difference, a large number of Baidu search related negative news reached 5 pages, but content diversity, each negative message content is different, not only increase the workload, but also increase the difficulty of dozens of times times the strategy.
Delete the original text, then use the extrusion and coverage strategy. Because the search results in the negative too much, the workload and difficulty must increase, and is someone deliberately mass release bad information, so delete the relevant text of the search results will not, delete this, other related information will float up, Baidu can not keep the original text without updating the snapshot. But don't worry, Baidu must be included in the new content, and never interrupted, that we can completely according to key words, release a large number of relevant information so that Baidu included to replace the old information, especially bad information----good, we are not good for the search engine information, the principle of the measures adopted is this, Through the new message extrusion coverage of old information, to achieve the purpose of Word-of-mouth maintenance! The principle of the action taken by the
is known and not all is well. Use the wrong, it does not play a role, but waste their energy and money, so, to adopt a squeeze covering the practice of many aspects to pay attention to.
1, you want to publish different content. Baidu every page 10, each piece of information will not be the same. So you have to prepare enough content. Your published content is unlikely to appear in all of your search results, which is very rare (10%, one out of 10,000), so you will not only have to make sure you have a lot of content, but also make sure that you have a large number of publications. The more relevant information will appear in search results, to crowd out bad information.
2, you want to publish original content and optimized content. After the optimized content, more can be accepted by search engines, and the quality of content will be the search engine, and thus ranked by the front. The higher the number of information, the more the bad news will last. Therefore, the original and optimized content, must be in the network Word-of-mouth processing attention.
3, the weight of the Web site must be high. In other words, the website weight of the information you post is higher than the site where the information is bad. Low weight site hair is not going to be in vain, you have to understand that one of the purposes is that our information to row up, the low weight of the site hair more on not to go, what is the use? High-weight web site can be Chiba you. So be sure not to publish blindly, do not work hard.
After the extrusion overlay method, the search results have been completely negative:
Four strokes------News search Remember: different content in time to update
It's easier to deal with news results than search engine Web pages, but it's just money to send news. Because the news result, does not exist the rank, is always the newest front, for this kind of situation, only then promptly updates your information to be able to appear in front. However, there is a key point to note: that is to have different news.
The same news, and more news results will cascade into one (as pictured above). So don't think that if you send a lot of news, you can squeeze away the current bad information. For example, Baidu News page has 10, released the same news 10 or even tens of thousands of, and can not drive away the information of the current page, it must be published 10 different news to all update the current page news purposes. So in comparison, the maintenance of the news results page is much simpler than the Web page, just pay for the press.
Website Word-of-mouth maintenance, in total, in search results, bad information less, directly delete the original, such as Baidu Update snapshot is not. If you have more bad information in your search results, you can only use extrusion coverage. But in the news result bad information processing, just use different content information, in time press on can. Information Word-of-mouth processing is not a simple network marketing task, but a huge network project, not only involves ranking optimization, network marketing, but also involved in the news media, interpersonal relationships and so on, in addition to these, in the details of the operation must pay attention to methods and effectiveness, to avoid doing no work.
About not knowing how to handle this information can ask our little help, they can tell you some operation and experience.