How to design a 1 billion dollar company

Question: What Airbnb,snapchat and Uber have in common (apart from a billions of dollar valuation)? A: These startups directly create value and end user consumption. These companies promote the exchange value between users.

　Question: What Airbnb,snapchat and Uber have in common (apart from a billions of dollar valuation)?

A: These startups directly create value and end user consumption. These companies promote the exchange value between users.

Uber does not own or operate any taxis for passengers to use, but it has a valuation of 17 dollars. Pinterest does not publish any "pins" that reference 23% of the traffic on all ecommerce sites. Vine does not create any video that is the fastest growing application in the world.

This is a huge shift from a traditional business model to a company that creates a product or service and then sells it to customers.

Some call it a shared economy and a co-operative economy. Others cite these businesses as markets or networks. But overall, all of these multiple business models are a "platform".

Platform start-ups have disrupted entire industries (such as Facebook and WhatsApp and exchanges, YouTube with entertainment and Uber), or innovative targets to disrupt and take over outdated industries (medical, insurance, manufacturing, finance and more). This is a huge shift from a traditional business model to a company that creates a product or service and then sells it to customers.

Some call it a shared economy and a co-operative economy. Others cite these businesses as markets or networks. But overall, all of these multiple business models are a "platform".

Platform start-ups have disrupted entire industries (such as Facebook and WhatsApp and exchanges, YouTube with entertainment and Uber), or innovative targets to disrupt and take over outdated industries (medical, insurance, manufacturing, finance and more).

　How to design to adapt to multiple business models?

Let's start a quick "design thinking" history.

Creating design thinking is a step-by-step approach to creative thinking and innovation by using a user-centric approach. and analytical thinking, often with the idea of "breaking down", design thinking is a creative process based on the idea of "building".

Design thinking has been throughout the year, from the people-oriented design focus on customer experience, service design focus on customer travel and contact between the business and customer.

Depending on who you talk to, design thinking usually follows a five-step approach:

This process has always been a traditional product and service. However, the design business will succeed in this new economy, and we need to think further. We call this the platform design.

Platform design is not to make it look more beautiful. It is about the interactive experience of nail users to make real exchange value truly effective.

Is this similar to design thinking? Yes, but a successful multiple business needs to be built on to consumers and producers. Attract two groups If you fail, your platform will not succeed. Your platform creates value only users in another group of users also exist. The good news is that because of the different user groups between the network effects, you can enjoy exponential growth if you succeed in getting the favor of both boards.