How to determine website keywords

When learning to write in school, the teacher will tell us: "Before the pen, we must first determine the main content of the article, central idea, and then around the subject matter and thought to write." "In the SEO work, the site is like an excellent article, and the key words, is the main content of the article and central idea, the need for webmaster at the beginning of the establishment of the site."

For an independent website, the theme is generally determined in advance, such as you want to do an SEO learning site, the theme of the nature of the idea is SEO.

However, the key words may not be able to plan ahead, such as an SEO learning site, may not be able to determine some of their related business, may not be able to determine some of their own theme-related keywords.

Many do not have SEO experience webmaster will often follow their own ideas, for the site to set some of the main content related to SEO, and then around the content of the site construction. In essence, this is not wrong, but you have to understand that the webmaster's idea does not necessarily represent the vast number of users interested in SEO ideas, not to say that according to their own personal point of view to determine the key words can meet the needs of most netizens.

In the broad seoer eye, according to individual subjective thinking to determine the keyword is not accurate, to the late development of the website, often need to redesign the key words, modify and filter to meet the needs of a wide range of users. It is for this reason, the keyword determination in the site after the theme is determined, the site before the construction of the need for rigorous screening and positioning!

The choice principle of key words

1. Closely related to the theme of the website

The keyword is serves for the website, therefore the keyword need and the website topic is closely related. This is easy to understand, but it is very important, must not ignore!

For a website, all content should be around the theme of the site, the keyword is no exception. If the choice of keywords and site theme is irrelevant, even if this so-called "hot word" can bring a lot of traffic to the site, also can not choose this word, because such a keyword on the site brand, network Marketing does not make any sense, but also to visitors caused by adverse effects.

2. Keywords to be accurate and not broad

The broad keyword is often the webmaster are most likely to make mistakes, many of the new SEO will unknowingly make this mistake.

In many enterprises already aware of the importance of SEO, the first thing they will think of the key is the name of the industry. For example, the boiler company will choose the word "boiler" to optimize; the toilet company will optimize the word "toilet" to the first place. However, choosing such a broad keyword is unwise and has the following drawbacks:

• To optimize these broad keywords, often requires a very large cost of money, time costs. If the term "real estate" is optimized to the home page and maintained long-term stability, it is estimated that it will take several years to spend millions of of the cost to see the effect.

• Even if the site to the "real estate" the word home, for real estate companies, how can you know that the word search is to buy a house people? The more broad the keyword, the more The searcher's goal is not easy to judge, therefore, the conversion rate of this word will be very low.

The correct approach should be based on the company's business, website theme, content to refine the direction of more accurate, targeted keywords. For example, the real estate company's main is "Seaview Villas", which can be "seaview villas" or more accurate "Seaview Villa quote" as the site's keywords.

If the travel company, the choice of key words should be the company's business projects such as "Zhuhai tourism" "Zhuhai where fun" as a key word.

Overall, in the keyword selection, precision, targeted is the basic principle, too broad keyword is not to a very good effect.

3. Do not choose too alternative keywords

When it comes to choosing accurate keywords, some people may go into an erroneous zone: the choice of keywords is very different, the scope is very narrow. It is also wrong to choose a word like this.

For example, a website selling children's clothing, if the "Zhuhai Xiangzhou 1-3-year-old children's clothing sales" as the core keywords of the entire website, it is undoubtedly very stupid behavior, because completely did not take into account the number of audience groups, the right approach should be "children's clothing sales" is more appropriate. As for the first keyword, it can be used as an auxiliary keyword or long tail keyword to operate.

Some SEO companies tend to ensure that in a very short time a keyword to do the first place, and long-term maintain the stability of the word, but this word is a very special, very long keywords, such as "Zhuhai, such as SEO limited liability company." But note that few people will search for this obscure keyword, and there are very few users who buy the intention to search a company's full name to buy the company's products.

4. Think in terms of the user

In the previous said, many in some areas are familiar with the webmaster, in the construction station, often with their own subjective idea area involves some key words, so designed the keyword may be more remote, can not meet the needs of mainstream users.

Site construction is often familiar with a field, in the development of keywords often will design a bunch of their own important keywords, but these words may appear too professional, uncommon, the general demand for users may not understand these words, it will not search these words.

For example, if a user wants to buy a book published by a Zhuhai publishing house, it will generally use the "title + publishing House" or "title + author name" method to search, and not "print factory name" to search.

To avoid the above situation, seoer should be in the beginning of the choice of keywords, standing in the user's perspective to think, with some research, data statistics and some keyword excavation tools to choose.

5. Choose words with less competition

Web site A lot of the same theme, search for the same meaning and choose the words are different, in the determination of the site keyword, should try to choose more than the amount of search, competition, small words.

"Competition" in the keyword choice is very important, because the keyword competition is low, optimization easier, and easier to get good rankings.

In the future, we will introduce how to calculate the keyword competition degree.

This article comes from: Zhuhai seo_ Zhang Jiyuan seo Learning Blog http://www.zhangjiyuan.com/