How to differentiate search engine marketing novice and expert

Search engine marketing in the domestic internet over the past more than 10 years has been a lot of growth, more and more people claiming to be SEO practitioners, even claiming to be seo/sem experts, making this business circle of experts and novice difficult to distinguish, The purpose of this article is to enable other companies to find the right marketing outsourcing company when choosing SEO Services.

Features of SEO Experts

1, brand level of experience

Experts often carry experience, and novices usually do not have the experience of dealing with a recognizable brand. The difference is that the challenge is how to deal with the project, and the biggest struggle between big brands and small brands is becoming increasingly apparent.

2. Contact and relationship

After several years of successful projects, an expert's network of contacts is sometimes the most valuable asset they give to a project. This does not always mean relationships with search engines, but unlike advertising companies, experts in related fields, and even connections with other SEO practitioners, can help diagnose problems with cooperation.

3. Overall research

Novices are often close to items in the Web search Engine Optimization basics, link building activities, keyword research and PPC activities, experts can identify and diagnose weaknesses in the site architecture, customer positioning, usability, design, analytics and dozens of other issues.

4, accept the right project

A novice advisor or company may take any client who can pay the bill (and many times they must). Experts know how to select their projects based on expected results, style of client and short and long term ROI (ROI).

5, ranked the Sixth Sense

Many experts often have their own special feelings for some rankings, they can, in just a few links to search and some competitive analysis to identify the scope, difficulties, trends and opportunities of the market, even if they have not worked in this field before. I believe that this valuable ability comes from countless searches with a critical eye, repeated practice to see the keyword rankings that change over time in SERP.

If you are an SEO practitioner, if you evaluate your side or whether you are an SEO expert, you can use the above 5 standards to measure, if you are a corporate company, the choice of outsourcing SEO services, you may wish to see whether the target companies have such ability.

The characteristics of the novice in search engine marketing

1, duplicate content

This is not to say that beginners do not recognize repetitive content, but they often do not realize the best way to deal with it. One of my favorite examples is SEO using the "nofollow" link in the copy content, not realizing that others will link to it in the future (hint: use robots.txt and meta bots instead).

2, the key words kill each other

This is the rookie mistake I most often see, SEO practitioners trying to target the same terminology in 65 pages of a 100-page website, unaware that they are spreading their anchor text, links and keyword target values rather than focusing on it.

3, links and offline activities

This is the key to offline activity branding or advertising properly integrated with online property. Driving offline traffic URL addresses, you can track, measure inbound links, use the same information and create an offline seemless user experience or face the unintended consequences of ad spending.

4. Analysis Integration and testing

Few novices have appropriate additional measures to track a site, correct assumptions, tests, measurements, and refinement. Google Analytics (Analytics) is a powerful tool for improving product quality in every online activity, but it tends to get lost in looking for better rankings and more traffic.

5, multiple Sites/domains

Why even savvy SEO practitioners continue to roll out the practice for their sister projects on separate sites, blogs or other related content. Links to a domain to help all content in that field rank, 100 years from different natural sources of the link, will allow you to get far more than 10,000 links to a blog site blog, you and your primary domain serial.

6. Content Separation

A large number of content sites split their articles on multiple pages or create dozens of short pages about the details of a major theme. This makes a lot of page views, but few inbound links. Remember that links are possible to "complete" resources, and if you let the linker work to identify specific blocks of content she tries to point out that they will simply give up.

7, the misuse of metadata description label

I see a lot of Web sites that either replicate the contents of the Meta Data Description tab page to the page (that is, not unique) or contain only the 2-3 words of the first page. The former problem is obvious, while the latter is unwise because the search engine will display any content most relevant to the user's actual query if you cannot provide metadata description, so you will almost certainly get more long tail search clicks by letting the engine supply your description. The only special case is if your introductory sentence is an excellent descriptor for the content page, which is sometimes so with certain Web sites or blog posts.

8, the unique content of the aggregation source

Many novice website builders and SEO practitioners think they can cheat search engines by combining fragments of data or content to create pages. Do not use search engines as idiots--I predict that in the next few years they will see that they can identify more than just unique content, and that he can even see clearly how the content of the information is quality and whether the content is unique.

9. Measuring links rather than conversions

The attractiveness of rankings is always very large, all this will cause the novice to use the link very big, according to the website improvement, the improvement link is it the road, the ultimate goal is to realize the link transformation, in the time which lets more people know how to carry on this aspect the content. If you just focus on the link building and ignore the conversion rate, then ultimately bring only tourists rather than customers.

The above 9 points are some of the characteristics of SEO novice, if you still have such an idea in your optimization thought, then believe that ultimately you achieve only some more effective content.

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