How to differentiate the needs of search users

For search engines, there are three types of searches:

• Information type: You often search for information. Want to learn about a topic or how to perform a task. This can be a page of text information and instructional video, and so on.

• Navigation: You often search the official website of an organization, company, institution, or individual.

• Transaction type: You often search for products before online shopping. For example, you want to buy a product or service.

SEO role is to capture the Web site search engine on a variety of needs of users, but SEO should understand what kind of demand users are what they want, which is what they do not want. Also, to learn how to get a high ranking of your pages, you should understand what the search engine wants. If you can build the page in the way the search engine wants, your page will appear in the previous few.

Remember, for these types of searches, your site may be displayed in a different way. Here are some examples of Taichung Web design and Kaohsiung Web design examples:

• If someone tries to understand a product or service, Google will display a page that contains the best information about the topic. For your site to be displayed in search results, the site must contain authoritative information. On the other hand, this means that pages that contain information that doesn't have much help will not appear in these searches.

• If someone is looking for a company, this belongs to the navigation search. If they use your company name, most likely you will be shown at the top of the page. Google will display your home site to people who search for users to display your site.

• If your site provides information, you should provide authoritative and complete information. So the search engine will choose your site first.

For wholesalers, this means that the original manufacturer has an advantage. If you are the manufacturer of the product, create a landing page that clearly indicates that you produced the product, so that your keyword rank is improved. If you are a reseller, build a page that provides useful information to make yourself ranked higher than your competitors.

• If someone wants to buy a product or get a service, Google will show the most reliable supplier or provider offering the product or service. To get a high ranking, your website optimization should be a reliable seller's website. This also means that the attached page will not appear in the result.

Article from: http://300www.com

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