How to do a good job of Baidu price increase conversion rate

Baidu unexpectedly price, the majority of small and medium-sized Enterprises marketing Station battlefield, no way, who called Baidu boss, and occupy a search market 80% of the share, everyone wants to get a return from here, but the money into the, how to maximize the use of the hands of the money, this has some knowledge, and many do not pay attention to, That's why the idea of burning money has arisen.

Our company has a total of five or six stations bar, some a long time to do the price has been almost two years, several stations add up, I forget, in the Baidu investment is about 300,000, said I was the first of our company optimization, before we invest money to Baidu, we have no special management, we just give money, The other is Baidu customer service staff to help us deal with, how to deal with, deal with unreasonable, money is not the place to spend, these are no one knows, only know, when the money is gone, and also charge money, said here, it is estimated that a lot of enterprises are like this, because their company has no special care, In fact, Baidu Price said simple also simple, difficult to say.

Baidu Price first is to establish a price account, then the account structure is set up, the first is to establish a promotional program, Baidu currently allows the establishment of 10 promotional programs, after the promotion of the plan below is the promotion unit, a promotional program can have 100 promotional units, and then the promotion unit inside is to put creative and promotion of the key words, A promotion unit can put 1000 key words, so the theory of a Baidu account can accommodate about 100,000 key words. Mentioned here in the three-storey structure, promotional programs, promotional units, the price of the key words, promotion plan name important button inside the key words, such as my company is to do stainless steel, promotion plan named is stainless steel, as shown:

　　

Then the Promotion Unit, promotion Unit is also a key word, because the steel has a variety of models and grades, so the promotion plan can be stainless steel plate, stainless steel pipe, stainless steel rod, stainless steel belt and so on, or brand-related, as shown

　　

, Stainless steel plate 2 series, stainless steel plate 3 Series, stainless steel plate 4 series and so on, the next is inside the key words, such as stainless steel plate, the key word inside is super wide stainless steel plate, lengthened stainless steel plate, stainless steel plate model and so on, or stainless steel plate 3 Series Inside: 304 stainless steel plate, 316 stainless steel plate and so on, and then is creative, creative also need to buckle key words, the description of the creative must have relevance, relevance to Baidu is quite important, regardless of price, or SEO, are the first, as shown:

　　

The general principle of the description is two long two short, that is, a promotional unit in general, there must be at least four creative, creative to have relevance, Internet users, that is to say that your creativity can be accepted by the vast number of netizens, so click on the key words to the maximum trigger your creativity, Then is the creative must be effective use of Baidu's wildcard, in general, the more the better, creative title and description should be as many as possible including wildcard characters, and wildcard characters in general to select the extension unit the longest or longer key words, so in the key words to replace the time to fully display, here next the number of creative words, Because Baidu Price show there are three ways: promotional links (left show three) to the left to promote (show 10) to the right promotion (show 10), each display way to display a different number of words, here List: Title 50 characters 25 Chinese characters

Describes the first line of 80 characters, 40 characters, and the second line 80 characters and 40 characters.

The first is the full show, the second is to show all the title and Description 1, the third is to show the title 28 characters and Description 1

and Baidu unexpectedly price after revision. Creativity can also directly determine the quality of the key words, the quality of key words can be directly decided to bid, Baidu's key words are divided by the star, as shown:

　　

is usually one star, two stars, Samsung like this, but there are differences between stars and stars, such as two stars, there are green stars, yellow stars, and the star is also the growth of the appearance of the Green star, but it is not the same, the same green star is divided into 1-3, 4-6, 7-10 such, So to continue to optimize the key words can achieve the best show, the quality of the keyword in the current Baidu price is very important, the quality of the direct decision to bid, so it is very good to optimize the quality of key words,

Summing up the quality of the method is the relevance of creative writing level account History of clicks, do these can effectively improve the quality of key words

The next step is to say that the key words of the time to show the matching mode, as shown:

　　

Baidu defaults to provide three kinds, a wide range, phrases, precision, here in these three ways to do not elaborate, we are based on the situation of their own key words reasonably selected,

The final word is the bid, the bid determines your direct rank, here next, because many companies key words a lot, and the person responsible for a lot of things, here not to use some bid software, so you can maximize the price, because the price of the key words every minute will change, artificial is not to do this,

All right, that's all, for the first time, no, thank you.

This article is compiled by Shanghai Xin Aluminum Co., Ltd. http://www.70752024.com/extension staff