How to do banner Tong

It's written in front of you.

Some people think do a banner put 2 picture, row A few words of matter, a little technical content is not, like other portal banner basically are editors themselves do. I think this is wrong, in fact, a banner can be studied is still a lot of things, and do a banner is not difficult, rare is in a short time to do a brilliant banner. The main topic of the portal is to edit a set of templates to spell, the more important topic, banner part of the designer to complete, a banner quality up, the quality of the whole topic came up, so this part of the designers to do is also to pay attention to the performance of quality, this is beyond doubt. But banner, after all, is not more than a large project, from the design cost can not give too much time to the designer, as a result, designers sometimes rely on the accumulation of experience, occasionally the hand, quality is good when bad, more afraid of when there is no experience without a clue no mood, nothing in the chest, do not know how to start, so the more anxious the more chaos, The more chaotic the more urgent, the last hurried, this state of the estimated also not good things. In the exclusion of technical means of the premise, how to pass some experience of thinking, let banner achieve Tong effect, but also I have to say, personal experience, for your reference.

A reflection on the topic orientation

• Take account of demand-side channel positioning

Because the content is different, the portal site each channel has a different style, so designers to do the design of the time to take into account, such as sports channels, financial channels, international and high-end.

Figure 1

The position of the woman channel is the knowledge, so this banner design style is also very apt.

Banner sponsored Xia Xiaomon

Figure 2

The History Channel's topic, makes the thick vicissitudes the history sense still is very pertinent.

Banner Sponsorship 10

• Taking into account the positioning of the topic

The location of the topic sometimes conflicts with the location of the channel, such as women's channel has always been the understanding of the big style, sometimes to some cute little woman, sometimes to do warm romantic, in this style of conflict, we still have to fit the topic of the main positioning, of course, also try to do not deviate from the channel style too far.

Figure 3

A nostalgic topic under a woman's channel, so the picture makes some nostalgic sense.

Banner Sponsor Xuan

Figure 4

One of the digital channels and the activities of a mobile sponsor, so banner also shows a certain sense of business

Two clear words in the banner of the dominant position

From the composition, a banner is divided into 2 parts, one for the text, and two for the auxiliary diagram. Although the auxiliary graph occupies the most area, but does not have the text explanation, it is difficult to let the user know this banner to explain what. To read a person's emotions, as long as the five senses can be read. In a banner, the title text plays the same function as the facial features, so the individual feels that the text is the protagonist of the whole banner. So for the processing of words, it is particularly important, in the word processing there are a few tips to share with you.

Figure 5

Banner text elaborated topic theme, is the absolute protagonist.

Banner sponsored Shuhua

• Distinguish between the main and secondary, from the primary point, the main target, the font should be large color eye-catching. The secondary mark plays the role of the main object from both the content and form. A good banner title word processing are more full, more concentrated.

Figure 6

The word of the main title is more ingenious, the text is concentrated, the primary and secondary is obvious, and the text and auxiliary pattern echo each other, the unification feeling is very good.

Banner sponsored Shuhua

• If the main label is too long, the demand side will not be willing to delete the text, the main key in the weight of important keywords, highlighting the main information, weakening ', ' ', ' and ' year ', ' the ' x-th ' This information is not very small words.

Figure 7

Long title, if the ' collection of various customs of Dragon Boat Festival in line, it will appear no primary and secondary, but also very attractive. Here I put the ' Dragon Boat Festival ' the most important information to make it easy for users to enter the environment, and then let them continue to learn more information. And here's a little trick to say, I am here ' collecting all kinds ', ' dragon-boat ', ' custom ' these three words although used 3 kinds of fonts respectively, but still can read out ' Collect all kinds of Dragon Boat Festival Custom ' This is a word, because the same one red played a very big role.

• If the demand side overall text is too short, the picture space, can use some to add some auxiliary information rich picture. such as English, domain name, channel name and so on.

Figure 8

This banner attached some English to enrich the picture, so that the picture is full of rich at the same time, full of anger.

Banner sponsorship of LV