How to do the early optimization work in the new station of building material class

With the development of the Internet, small and medium-sized enterprises have gradually become aware of the importance of the network, and in the face of this importance so many small and medium-sized enterprises to establish their own marketing network, you can see that in recent years many enterprises are building websites, and then through the site to the enterprise information and products to the Internet Let more users see the enterprise's products and information, so since the corporate web site has become a business in the Internet to develop another way of marketing. At present, a variety of corporate websites in the rise and through search engine optimization means to improve the exposure of corporate websites, so that the same industry has been a certain degree of competitiveness of the site.

　　

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Recently, the author has been in charge of building materials type of Enterprise website optimization, the author is responsible for this enterprise website is to do radiator products, and the author is from an empty shell new station has been content-rich site, in the middle of the site to do a series of optimization, but also gained a lot of experience, especially for a new station optimization, I have to say that to be careful optimization, I think the optimization of a new station and feeding an infant is the same, must have the patience to treat, until the baby expires, so the author in this period of optimization building materials type of enterprise website summed up some experience, through the author's method can let the website keyword ranking to the home page and stable down , but the premise is to be the site structure and optimize the page, the following by the author of building materials with the Webmaster Exchange, enterprise new station How to do the early optimization work.

First, the new station fill content and add original articles

First, the first month to fill the new station content and add original articles. When the site is done, nothing inside is an empty shell site, at this time the site can not be online, so to add the appropriate original content of the site, especially the product page content, to the enterprise's products uploaded to the site, and then the corporate news also published to the site, may be a lot of webmaster will say, We have time to original so many corporate news, please rest assured that the author has been in a number of enterprises, found that many enterprises have planning department, and they usually write a lot of news stories, and are not published on the Internet, are used within the enterprise, so it is a good way to use these news information. Product content does not need to say, an enterprise products there are many kinds of products will be introduced under the original editor can be, and finally fill the content of other sections of the site, such as Contact us, company profile, after-sales service, about us.

For example: When the author accepts the new station of radiator company, the site is empty without any content, at this time the author will be the company's radiator products uploaded to the product page, the first enterprise to do is the radiator products, and radiator is divided into other types of radiators, such as steel radiator, copper-aluminum composite radiator, bathroom radiator, etc. These types of radiator to the product page added a lot of content, but the introduction of these products to make a difference, through different content to introduce products. The second is corporate news and product knowledge, enterprise News the author is used before the company has to add a press release, and product knowledge of the author of three daily original content, generally speaking, Enterprise website article three best every day, this should be noted that the Enterprise News column can be added once a time content, and product knowledge is every day to add , the content should be original, and to write articles with long tail words. This is the first business owners to do the work, to pay attention to the time does not need to do outside the chain, the content to do a good job first.

Second, the enterprise new station to add relevance to the chain of friends and outside the chain

However, the second month to add relevance to the enterprise new station friend chain and outside the chain. This point I said is in the update station original article when also want to do the appropriate chain of friends with the outside chain, when an enterprise new station in the first month will do the content to do the same when the rest is on the news, products updated every time, and then every day to update the product knowledge, Want to do weight and flow depends on product knowledge of the content update, but this is the first month of work, and will insist on down. Then the second month can add 1-3 of related industries each week chain, such as building materials industry and building materials industry exchange friends chain, with the first month of the basic new station will generally weight 1, and then the weight of 1 of the site Exchange friends chain. Then is to do outside the chain, the construction of the chain of words I suggest is to do relevance and targeted outside the chain, for example, write and the site has relevance webmaster soft text to A5 Webmaster Network, and then the daily updated three articles as a chain published in the classified information online or business-to-business website, previously can do news source Soft Wen, Now have Baidu Green Luo algorithm 2.0 can't do, these outside chain to have regular to do, can do once every day, want to have quantity of quality.

As an example: the author of the second month in charge of the Radiator Enterprise website, not only every day in the update station product knowledge, the chain of friends with the outside is also a regular daily do, friend chain is the quality of the chain, the former effect is very obvious, now the effect of the opportunity to have no, But the author every week or insist on exchanging some weight equivalent quality station, then is to write some and radiator enterprise website relevance webmaster Soft Wen, write once a day, respectively put to A5 webmaster nets, Chinaz, stragglers and other webmaster portals, to the next day there will be a lot of Web sites reproduced and bring their own links, The author thinks that others take the initiative for your website to do the outside chain is the most useful outside the chain, so this is the second month to do the work.

Third, the consistent quality of the original content and external chain

Finally, the quality of the original content and the external chain. This is a cliché of the topic, in general, the site three months for a cycle, the first two months to the site's basic stability, the third month will be ranked optimization to the home page, will be the flow and weight to do, so since a new station on the rise, Baidu attaches great importance to corporate websites, To the quality of corporate websites and user experience of the enterprise site rankings and weights are very good, therefore, the third month and after the days, the author proposed to the site to continue to more knowledge of new products and webmaster network contributions and Exchange friends chain, Exchange friend chain 30 for the online, more than the need, And when the weight of the site to find and their own matching weights of the site exchange, this will have more obvious effect. The other author is not much said, stationmaster all understand.

Here I say a few building materials enterprise site in the early optimization needs to pay attention to the matter, do not spend money to news sites to launch news sources, such as the millennium, Tencent, bright net news sources such as the site. Do not blatantly to link trading platform to buy high-weighted links. Do not write to the user did not experience the article, all to the user-centric, and the article should be original, when the weight of the appropriate to false original. Don't panic about the new station do not worry, the new station is like a baby, all have to wait for breast-feeding in the increase in optimization.

Above by the top ten radiator http://www.shijiasrq.net/original edit. For a building type of enterprise new station, I think the above three items are necessary to do, only such optimization will allow a new station to thrive, and then stabilize the search engine roots, on the contrary, if in the optimization of the new station when the haste, not only will not appear any effect, but let the site more unlucky, Finally Wish Radiator Company website in this year has a good sales, although not yet winter.