How to effectively improve the executive power of marketing team

How to effectively improve the marketing team executive power?

"Send the letter to Garcia" and the United States Military Academy at West Point "no excuse", in fact, emphasis is on executive power. But this is the ideal of executive power. As a marketing team to really improve the executive power, but also from the actual, bit by bit to carry out, so that the implementation of the power not to be frustrated. Execution is related to the success or failure of the enterprise, to build the executive power of the marketing team, it is necessary to "establish a concept, adhere to the four rules, using a good tool."

Set up the concept of occupation

The first time in the Long March, the Red Army's anti-encirclement is actually a wrong decision in terms of its strategy, but the vast majority of the officers or the implementation of the letter, although the fiasco, but it shows the Red Army generals superb organization, discipline and strong executive power, which is why the Red Army although the remaining 30,000 people, but still " A single spark can be a prairie fire "reason.

Why did the marketing team perform poorly? In fact, many times with team members, especially team leaders can not correctly understand the implementation of the content has a great relationship, and even some team "leaders" have phobias, greatly resisted. In order to improve the performance of the team, as a marketing team leader must establish a professional concept, that is, "in its place, to seek its administration", to carry out his duties, even where there is no understanding, to be an absolute executor, to be carried out in understanding, to be understood in execution, and to be resisted without comment, To stand in the perspective of professional marketing people to deal with the problem of executive power, but not to be a "false performer."

Marketing team leaders only lead by example, do the implementation of the model and example, can let the decree unblocked, thus permeates, drive the entire marketing team's implementation.

Adhere to the four-definite rule

Adhere to the four-set law, is to enhance the implementation of the core and key, the so-called four-set law, is to set the target, set the responsible person, set standards, set the assessment.

Set goals. To be clear about what to do. Both the content of execution and the goal of execution. In other words, to improve and strengthen the executive power, first of all to set the implementation goals. For example, the annual sales target is the implementation of the target. At the same time, to enhance executive power, but also good at the sales target into an executable sales targets, sales target is a "strategic" goal, the strategy can not be implemented, to break it down into "tactical" action, that is, sales indicators can be implemented. For example, the sales of 1 million yuan per month is a sales target, this sales target can not be implemented, only to break it down to every salesman, each market, each customer, each variety, sales target can truly achieve.

Responsible person. Sales target to be better implemented, do not appear everyone is the target object, but everyone is not the target of the phenomenon, it is necessary to clear the implementation of the target of the specific stakeholders, that is, to determine the implementation of the object or the responsible person, by decomposing the target to the responsible person, the goal has a specific commitment, the goal of the realization of the direction and carrier. To identify the responsible person, but also pay attention to a problem, that is to be good at the accurate transmission and implementation of the goal, can not be interception and distortion, information channels and information collection as flat as possible, through communication, so that everyone can calmly accept the goals and instructions.

Set the standard. Work pointers to the smooth implementation of the implementation, it is necessary to develop compliance with practical standards. The implementation of standards should follow the smart rule, both scientific, quantitative, concrete, practical, executable, can be assessed, to have time. Specific executable standards have been developed, the implementation of the contents of the basis, if in the implementation of deviations, you can refer to standards, timely rectification, to avoid the target too long and irreversible.

Fixed assessment. A lot of implementation is weak, often with no assessment, or assessment is not in place. The key to execution is the assessment, the key to the assessment is implementation, to pass the target, have the standard, has the inspection, has the fulfillment, pays attention to the process management, must through establishes the fair, the open, the Fair incentive mechanism, the carrot enlarges sticks, the Jiangyoufalie, the hard wrist grasps the management, unceasingly sets up the positive and negative two aspects typical, thus can let the execution fall Without being a mere formality.

How to effectively improve the marketing team executive power?

"Send the letter to Garcia" and the United States Military Academy at West Point "no excuse", in fact, emphasis is on executive power. But this is the ideal of executive power. As a marketing team to really improve the executive power, but also from the actual, bit by bit to carry out, so that the implementation of the power not to be frustrated. Execution is related to the success or failure of the enterprise, to build the executive power of the marketing team, it is necessary to "establish a concept, adhere to the four rules, using a good tool."

Set up the concept of occupation

The first time in the Long March, the Red Army's anti-encirclement is actually a wrong decision in terms of its strategy, but the vast majority of the officers or the implementation of the letter, although the fiasco, but it shows the Red Army generals superb organization, discipline and strong executive power, which is why the Red Army although the remaining 30,000 people, but still " A single spark can be a prairie fire "reason.

Why did the marketing team perform poorly? In fact, many times with team members, especially team leaders can not correctly understand the implementation of the content has a great relationship, and even some team "leaders" have phobias, greatly resisted. In order to improve the performance of the team, as a marketing team leader must establish a professional concept, that is, "in its place, to seek its administration", to carry out his duties, even where there is no understanding, to be an absolute executor, to be carried out in understanding, to be understood in execution, and to be resisted without comment, To stand in the perspective of professional marketing people to deal with the problem of executive power, but not to be a "false performer."

Marketing team leaders only lead by example, do the implementation of the model and example, can let the decree unblocked, thus permeates, drive the entire marketing team's implementation.

Adhere to the four-definite rule

Adhere to the four-set law, is to enhance the implementation of the core and key, the so-called four-set law, is to set the target, set the responsible person, set standards, set the assessment.

Set goals. To be clear about what to do. Both the content of execution and the goal of execution. In other words, to improve and strengthen the executive power, first of all to set the implementation goals. For example, the annual sales target is the implementation of the target. At the same time, to enhance executive power, but also good at the sales target into an executable sales targets, sales target is a "strategic" goal, the strategy can not be implemented, to break it down into "tactical" action, that is, sales indicators can be implemented. For example, the sales of 1 million yuan per month is a sales target, this sales target can not be implemented, only to break it down to every salesman, each market, each customer, each variety, sales target can truly achieve.

Responsible person. Sales target to be better implemented, do not appear everyone is the target object, but everyone is not the target of the phenomenon, it is necessary to clear the implementation of the target of the specific stakeholders, that is, to determine the implementation of the object or the responsible person, by decomposing the target to the responsible person, the goal has a specific commitment, the goal of the realization of the direction and carrier. To identify the responsible person, but also pay attention to a problem, that is to be good at the accurate transmission and implementation of the goal, can not be interception and distortion, information channels and information collection as flat as possible, through communication, so that everyone can calmly accept the goals and instructions.