Currently, the mainstream search engines in China are similar to the following:
1. Baidu
2. Google
3. Yahoo (yisou, 3721)
Some people will add "sogou", "Search", and "Sina love question", but in fact, apart from the previous "three giants, the remaining search products are mixed horizontally and rarely used, which is basically unnecessary.
So how can we make our website indexed by the "three giants"? There are three methods or steps:
Method 1: Submit your own URL to the search engine
You do not have to spend any money to submit a website to Baidu, Google, or Yahoo. The submission pages are:
Http://www.baidu.com/search/url_submit.html
Http://www.google.com/intl/zh-CN/add_url.html
Http://www.yisou.com/search_submit.html? Source = yisou_www_hp
There is also a special and important website is http://ch.dmoz.org/World/Chinese_Simplified/, which is a public welfare artificial Open Directory maintained by the United States Netscape company, used to collect and organize all kinds of websites in the world, if your site is lucky enough to be indexed after submission, both Google and Alexa will treat you differently. Of course, this is not absolute, but it does have a big impact. However, what you should know is that dw..org has strict requirements on the websites to be indexed and also depends on the mood of Editors of various categories. Therefore, if your website is just a personal site for fun and has no special features, you should not waste your time, and basically have no hope of being indexed.
In the past few years, a lot of software has appeared on the Internet, claiming to automatically tell you how many search engines your website has been submitted to the World (even now, some Third-stream network companies are still fooling customers like this.) I cannot say that these software is a lie, but it is meaningless to do so. search engines are a highly technical service, just like the CPU production line, it can be said that it was made up of gold. Some small companies did not have this strength to develop their own search engines, but used large companies (Yahoo and Google) for borrowing and sharing) the database provides some customized search services for users. Therefore, it is a waste of time to submit sites to these small search engines.
Method 2: link to a similar and indexed website
This is easy. If your website has just been built and your friend's website has been indexed by several search engines, you can exchange the homepage link with him, the next time the search engine crawls content on his website, it will "by the way" Find your website (serving as a stepping stone) and include it. It should be noted that such links should exist in the form of text links and logos, rather than in the form of image hotspots or flash. The other is to avoid the CGIProgramA website that manages links. links are usually stored in a database and sorted and changed randomly. As a result, the search engine cannot find your website.
Method 3: Perform SEO (Search Engine Optimization) on websites reasonably and legally)
Website OptimizationArticleThere are a lot of online websites, but unfortunately, they are not good, old and new. At the same time, because Seo is a business with both experience and technology, it is difficult for others to tell you what they have mastered, therefore, you can only identify it by yourself.
Search engine optimization (SEO) cainiao Edition
What is "Seo "? The simple explanation is that, through human adjustment and design, your website will be in the search engine (mainly Google-based, Baidu has a bid ranking, causing great human interference to search results, this is also why some people say that "Google is a business, Baidu is a business," but as long as your website can rank well in Google, it will not be too bad in other search engines .) * In the top search results, * the advantage is not worth mentioning. Naturally, it increases the chance of a website being clicked. Few people prefer to go over 10 pages to find a website, of course, if you have many friends who are patient and time-consuming, you may have a special purpose. For example, if you cannot find a very old song for your girlfriend, we will break up.
At present, there are a lot of companies specializing in providing Seo services on the Internet. In any case, their common feature is to say "your website is handed over to me for optimization, during the XX period, your website will appear on the cloud at the XX location of the XX search engine. "Is it so powerful? It's really amazing. Of course, I'm talking about companies with real skills, not scammers.
I have a limited understanding of Seo, but I am not a liar. Haha, because I didn't lie to you for money, of course, if you have read the text below, it makes no sense, then I am a liar, because I lie to your time, and time = money.
There are many Seo experiences and tutorials on the Internet, such as "keyword density", "PR value", and "static dynamic pages". If you are interested, you will find out by Google, at first glance, it is very complicated, good, and troublesome, but you should not stay away from it. Seo is not as mysterious as you think. The reason is:
1. No one knows how to do Seo is an effective Seo, because the so-called Seo is a summary of previous experience, and Google cannot allow you to manipulate its search results at will, otherwise, will the world not be disrupted? From this point on, the so-called SEO experts in this line are nothing more than having a few more bridges than you, Just familiar with the road, don't treat them as gods, drink too much and vomit _ ^
2. Because of the complexity of Chinese Syntax and word formation, foreign Seo experience is not in line with our national conditions. That is to say, optimizing an English website does not mean optimizing a Chinese website, this means that for us and the Chinese, it may be easier to optimize their own websites, because some of the tricks we use on English websites have become ineffective, so we don't have to learn.
3. "People are here to make things happen in the sky." It doesn't mean that after you have optimized your website, your website suddenly ran to top1 of the search results, because of the many factors such as website traffic and website traffic, it is hard to imagine that a website that is unattended is optimized and will be favored by Google. Therefore, you should focus on the content and service of your website. * strength, * reputation of netizens, this is the real foothold of a website. For Seo, everyone should have a peaceful attitude: I will try my best to make my website happy with Google, but it will never end up if I don't try to please it, or even cheat in bad ways!
Next, I will introduce my experience in Seo. You can try to do so, but it may not be effective, but it is absolutely harmless.
★Page topic Optimization
The <title> </title> part of a page is very important. Many Seo companies firmly believe that Google will give priority to the text here, therefore, many websites write a bunch of keywords here frantically, hoping to increase the probability of being searched, just like our "Computer Enthusiast Club:
<Title> Computer Enthusiast club, computer enthusiast, computer Forum, computer tutorial, computer knowledge, computer club </title>
Do you think Google is so stupid? So easily influenced by a title? In fact, we may wish to write down the name of our website in a more honest and realistic manner. Of course, we should consider the name of the website. It is best to include the main content of the website, for example, if your website is an original literature site, it may be called "yawengxuan". It is nice, but it does not hurt. Google will not know what yawengxuan is doing, so here you can write it as "Original literature of yawenxuan", which is much better.
★Page header Optimization
The page header refersCodeIn the
1. In the "Description" section, you should write down a piece of text about your website in almost descriptive languages. Here, you should repeat the special content of your website to highlight it, for example:
<Meta name = "Description" content = "here, you can learn about the dragon cat, enjoy the pictures that the dragon cat can stick to, and communicate with other friends who love the dragon cat, learn the breeding and training skills of the dragon cat. You can also buy your own baby dragon cat. "/>
This is my friend helped a pet shop (http://longmao.com.cn/) made the site, he described in the description just right introduced the content of the site, and repeatedly stressed the word "Dragon cat, this is more reasonable, and compared to the following description of this website:
<Meta name = "Description" content = "beauty salons, China beauty salons, beauty salons, China beauty salons, China beauty salons, and Shenyang beauty salons, china beauty salon network ">
This can only be ignored by the search engine, because it is obvious that it is fooling the search engine program in the accumulation of keywords.
2. The "keyword" section is also very simple. You only need to list the keywords that you think are appropriate and can highlight the content of the website. Not too many keywords. You can set 10 or 8 keywords, it is useless if it is more. The search engine only browses the first few items, and the rest is a waste. However, one thing you need to understand is that the current mainstream search engines no longer rely on the keywords in * <meta>. Therefore, this part of content is just a "routine" and I personally think it is of little significance, but it's always better. In addition, the choice of keywords is also a learning. For details, refer to relevant articles on the Internet. It is silly not to repeat this boring website like below.
<Meta name = "keywords" content = "beauty salons, China beauty salons, beauty salons, China beauty salons, China beauty salons, and Shenyang beauty salons, china beauty salon network ">
★Hyperlink Optimization
Why can search engines index websites all over the world? Because each search engine program has an intelligent robot program that automatically crawls on the Internet, this robot is following the links between websites to visit the world, so we should create a good crawling channel for it-set the link reasonably.
What kind of link is reasonable? You only need to remember the following points:
1. Use plain text links and use them less. It is best not to use flash animation to set links. Because search engines cannot identify the text on flash, many companies and individuals like cool Flash animation, the website portal is also made of Flash clips. At present, this is almost "self-seeking", and it is difficult for search engines to patronize such websites. In addition, some designers put the website entry link in Flash very carelessly. Sometimes, due to the busy network and lack of Flash plug-ins, users cannot see the website content at all.
2. Write hyperlinks according to specifications, just like this: <a href = "index.htm" Title = "Computer Enthusiast Forum"> Forum </a>. Don't underestimate this title attribute, it can be used to prompt visitors, or let the search engine know where it is going. Note: title = "computer enthusiast's forum is the coolest and best forum in China". It is difficult to write such a forum.
3. It is best not to use image hotspot links for the same reason as the first point.
★Image Optimization
Image optimization does not allow you to modify the image size and color. Instead, you should add the alt attribute to each label, as shown in the following figure: , the alt attribute is used as an alternative display when the image cannot be displayed. For Seo, it gives the search engine the opportunity to index images on your website. You have used Baidu and Google's image search functions. How do you think the search engine can find images, I don't think Google can understand images !? For some images that are meaningless, it is best not to omit ALT, but leave it blank, that is, ALT = "".
★Create a "website map" for the website"
What is a website map? To put it bluntly, it is a page, on this page, it lists the entry address of each topic in your website, just like this (http://longmao.com.cn/sitemap.htm), site map has a great role, first of all, for a website with many columns, it can help visitors find the desired content as quickly as possible; second, it can provide search engines with a "Bird's picture" of their websites ", this allows search robots to index the entire website in sequence.
★PageRank (prvalue)
The prvalue is an important parameter proposed by Google. It indicates the importance of a website. How is the prvalue determined? At present, the general explanation is: if there are three ABC websites that provide links to each other, when a visitor comes to B through the link on, google regards a as B's vote. Similarly, if someone accesses B from C, B will get another vote. If there are links to B on all websites around the world, B is the most important website in the world!
How can we provide our own PR and exchange links with others! However, you cannot search for websites that are similar to your website and have excellent content. Of course, your website cannot be too bad, who would like to play chess with a skey? ^_^
Remember! Do not exchange links frantically. If hundreds of links are established on your homepage, Google will not improve your PR, but may think you are cheating, so that you can delete it from your database. Then you will cry.
★Static and Dynamic Pages
All Seo currently believe that Google-like search engines will try to avoid indexing dynamic pages with parameters, and prefer to index normal static pages, this is not a clear answer from Google and other search engines, but from the perspective of the effect, after all, the dynamic page variable is too large. For example, you posted a post, it may be on the 1st page of a Forum section. As your post increases, your speech may be pushed to the 10th page. Do you think the search engine is a headache.
Therefore, when creating a website, it is best to avoid using dynamic pages or improving technologies so that dynamic pages can automatically generate corresponding static pages, which can be easily indexed by search engines, it can also reduce the load on the website server and database, but this is not true. In other words, website traffic determines everything, even for a website that uses dynamic pages, however, because of the constant popularity of visitors, it will still be favored by search engines and appear at the forefront of search results. Moreover, as technology advances, search engines will also improve, making it easier to search dynamic pages in the future.
★Avoid huge "volume" pages
Experience shows that search engines do not like Indexing large pages, that is, the size of a page code is not too large. It is better to control it within kb. I have seen a website, the size of the HTML code on the home page is nearly kb. Every time you browse it, it is equivalent to downloading a small software. Thanks to the bandwidth, if you used to use a 56 K kitten, you have to think it is a dead end.
★The most important thing is that! Reasonable code structure
Search engines like clearly formatted and well-structured pages. XML is theoretically the best fit for search engines, however, if the latest XHTML + CSS technology is used to separate page data from the same performance, this requirement can be perfectly met without a large number of nested tables and other redundant code. To illustrate this problem, please allow me to help my friend's website to advertise again!
Case 1: http://www.jitapu.com/
This website was launched by a friend two months ago and provides music scores for guitar lovers. The website itself has not been specially optimized, however, the Web-compliant XHTML 1.0 + css2 technology is fully used in page creation. You can take a look atSource codeIs it very clear that there is no messy table nesting that we usually see? This is a personal site. Google ranks first in the "Guitar spectrum" search and the "Guitar" search is also the first two pages, every day, a large number of people looking for guitar music find it through Google. They don't need to do anything to publicize it, envy + jealousy!
Case 2: http://longmao.com.cn/
A shop home page dedicated to selling pets and cats has been established for nearly half a month, with low traffic. However, due to the adoption of Web standard development, appropriate optimization has also been conducted, currently, Google uses the "Dragon cat" as the keyword to search for the first three pages. It uses the "Dragon cat price" to search for the second place on the first page, these two keywords are frequently used.
I want to help my friends publicize these two websites. I have been paying attention to these two websites since their construction. I have witnessed their ranking changes in the search results, my friends and I are not very familiar with Seo, but they use web standards to create pages, which gives the website a very clear structure, maybe it's a coincidence that Google's search habits are fully satisfied. Of course, XHTML is still difficult for some friends, but you can also use the correct HTML 4.01 standard to create pages. The trick is to use CSS style more and reduce the modifier in the code, for example, the title of an article should be represented by
Well, my own experience is so much. Seo is a field that won the test experience, and learning it is not so intuitive, it is important to improve your technology, observe and pay more attention to the news. At present, someone in China has published an e-book dedicated to Seo experience. The price is as high as 2 or 3 thousand yuan. We still don't want to believe it, not to say this person is a liar, it's just that this technology has changed too fast. If you don't have this savvy, you may not be able to use it today and will waste your money.