Channel construction is a very important part of enterprise marketing activities, and it is also one of the most difficult problems faced by enterprises. Today, Retail hypermarkets and e-commerce leaders are leading the development of modern business. Companies are also able to provide more and better products and services, increasing competition among suppliers, and the brand and strength of suppliers can bring more reliable profits downstream, so that SMEs are in a disadvantageous position. Enterprises in the formulation of marketing strategies to consider marketing costs, and sometimes choose dealers, but the general dealer master the Terminal channel, equivalent to grasp the lifeblood of small and medium-sized enterprises, and lack of channel resources and weak control of the channel is the problem faced by small and medium-sized enterprises.
Yat Butler Consortium new service platform specifically to solve the small and medium-sized enterprises lack of funds, brand deficiencies, weak sales, high management costs, four difficult problems and set up, committed to enhance the competitiveness of enterprises. Each enterprise pay attention to honesty, attention to the maintenance of corporate goodwill, good reputation is also the basis for cooperation between enterprises. For the long-term stable development of enterprises, in order to protect the interests of each consumer, platform to eliminate all false information, fake products. Once this happens, the companies will not be allowed to buy and trade, more likely to be forced out of the platform, there is no opportunity to settle.
? The channel is a kind of resource, the borrowing and sharing of the channel between the different industry or the trade, can enlarge the caliber of the point of sale and display greatly, build the superiority channel that surpasses the competitor. In the platform can find cooperative enterprise channel sharing, enterprises can rely on the channel of symbiotic partners to the product safety, timely, efficient, economic transfer from the hands of producers to the hands of consumers, but also reduce the cost of channel construction, improve distribution efficiency. For example, "Duckling" and "Toshiba" share sales channels, duckling group and Toshiba's cooperation is a successful model of sharing sales channels. The duckling group enters into the international market and Toshiba Strategic Alliance by the time of entering WTO. The duckling can use Toshiba's technology in the Alliance, for Toshiba, the duckling uses own management, the technical talented person, manufactures the Toshiba brand washing machine, and uses the duckling's sale channel, sells in the Chinese domestic, some products sell to Japan. In other words, Toshiba is equal to the technology for the domestic use of the small duck distribution channels, while the Duckling also won a part of the Japanese sales channels.
In addition, the platform can provide butler-style services for enterprises, the idle resources in the enterprise can be socialized reuse on the platform, in the platform, the individual is both a consumer and a producer, inspire everyone entrepreneurial innovation vitality, to empower people, to achieve the talent, the use of the use. The socialized reuse of idle resources also extends the relationship between acquaintances to strangers, enhances the level of mutual trust among social enterprises, and facilitates the individualized customization of the mode of production from a large-scale single center to a centralized one. Together to create a reputation as the carrier of community services, the formation of an internal virtuous circle.
Sharing channels is a way to enhance the self-survival and development ability of SMEs. The platform of the enterprises are independent operation, through the local business and other enterprises to achieve the connection, found that their lack of resources, such as funds, teams, channels, customers, who can provide the resources I need, in addition to own what can be exchanged resources, through this so as to achieve the effective allocation of social idle resources. Every small and medium-sized enterprises are able to actively and reasonably share resources, take the initiative to effectively use the platform idle resources, for the development of core business services to maximize the benefits, through the use of the Platform of rich resources cooperation and mutual benefit, so that resources play the greatest role, only the initiative to create to maximize the benefits.
How to expand Channel resources for small and medium enterprises
