Keywords that are not targeted on the site but can bring search traffic are defined as long tail keywords. Long tail keyword is a lot of characters, it exists in the content page, and the target keyword The biggest difference is that it brings the flow is unstable, relatively large fluctuations. But the advantage is can bring the target customer of the website, the pertinence is very strong. So how do we do the site long tail keyword construction? firmly hold the following points is the key!
1. Selection of Long Tail keywords
Long Tail keyword mining is a certain skill of the work, need to use some of the platform around the long tail keyword mining. First of all, using search engines to find long tail keywords, long tail keywords often appear in search engine short keyword below, these keywords are closely related to the search behavior habits of netizens, can bring certain traffic to the website. Second, the study of Internet users search behavior habits to choose long Tail keywords, you can through the friends around the search habits to determine the associated long tail keyword or oneself can stand in the perspective of netizens to choose, are very useful. Finally, by asking the platform to determine the long tail keyword, like Baidu know, search such a question and answer platform to bring the long tail keyword is also very high quality, these are many netizens daily life in some of the problems, through these problems you can probably decompose a lot of meaningful long tail keyword out. In addition, through the competitor's website to find long tail keyword is also a good way.
2. The layout of the long tail keyword
A content page in the long tail keyword layout best control in 2 to 3, too much or too little will affect the weight of the content page, the corresponding ranking will be reduced, users will not find such a page. In addition, as far as possible in the article title and the beginning of the article with long tail keywords, which will increase the search engine on the page trust, ranking will be corresponding to the promotion. Secondly, we should be good at using the corresponding long tail keyword to expand the content, this will focus on highlighting the content of the page, but also the best form of expression.
3. Maintenance of Long Tail keywords
Immediately after the last step of the end of the content page of the keyword is made, it should be the corresponding maintenance. First of all to pay attention to whether the page is indexed by search engines, after the collection is probably in what kind of position. If the ranking is lower than the appropriate content page to add some weight, can be posted through the forum or write a soft text of the way to achieve. In addition to do a good job inside the link between the pages is also very necessary, the inside page and between the pages to do a link between the words will be a great role in the site optimization, and long tail keyword between will play a role of weight transfer.
Long Tail keyword is the biggest feature of the site can bring a steady stream of traffic and target customers. In short, as long as seriously do the above three points, good long tail keyword is absolutely no problem, the key is to persevere. Anything is not able to do it overnight, good execution is the key, do a good job every step, so that will be closer to success!
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