How to analyze competitor websites

First, the domain name age and ranking of competitors. All the friends who optimized the domain name know that the older the domain name, the higher its weight. If the main keyword of this website is still on the Baidu homepage, if we can surpass the domain name in a short time, we will have a rough judgment. For the domain name weight, I suggest you first analyze its registration time, generally, the search engine for a domain name over 10 years will have a very high domain name weight. We can use the old domain name in our hands to compete with it. Secondly, whether the domain name covers the main keywords of the website, for example, the domain name contains pinyin keywords or regional code, which are all factors we need to consider. When registering a domain name, we should also pay attention to these details as much as possible. Although the website ranking is not all about the website weight, it reflects its performance in search engines to a certain extent. During the analysis, pay attention to the statistics and analysis of the secondary and long-tail keyword rankings while analyzing the performance of the primary keywords. Because websites with higher weights are not only reflected in the ranking of the primary keywords, its long tail and auxiliary keywords are often an important source of its traffic, analyzing the ranking changes and basic keyword changes in each stage can play a good guiding role for the layout of keywords in the early stages of website launch.

Second, analyze the content and indexing of competitor websites. Website content is the blood of a website and the soul of the website. It is the basis for users and search engines to evaluate the website. For content analysis, we first observe the quality of its content, by observing the article, we can roughly determine whether the content quality is shoddy, whether it is an original aid or something that is actually created with great care. Secondly, the website updates, we can read the updates in the last month and check whether the updates are updated every day or the update frequency is not fixed. The most important factor in this study is to develop strategies for us when updating articles, draw on the strengths of our competitors, and extend our efforts, check what you missed during Document policy formulation, check for missing content, make up for your website deficiencies, and spend more effort and energy to make it better. Finally, the overall website indexing analysis. The indexing volume of a website is one of the ways in which the weight of the website is reflected. The more the content is indexed, the higher the quality of the article. We can analyze the exact number and frequency of updates made by the opponent every day by calculating the approximate date, how much energy will we put into the future? The amount of time it takes to catch up with or even surpass your opponent.

Third, competitor's external connection analysis and pr analysis. Many of my friends believe that pr is becoming increasingly deprecated by search engines. I agree with the above point of view. However, I believe that pr is of great reference value in the process of analyzing competitors, because Google generally updates a website with less pr, then it takes more than a month or two for half a year. The higher the competitor's pr, the more time its website has been in the search engine, because it is difficult to obtain a high PR value for a new site in a short time. For external connection analysis, first, check the total number of external connections of the other party. You can use related website analysis tools to find out that the more external connections, the more competitive the website. Second, analyze the total number of external domain names. Through the anti-connection query tool, we can see the distribution of its external connections. We can indirectly analyze its external connection publishing platform and observe that it is based on the forum signature? It is still dominated by A5 soft text, blog external connections, Q & A platforms, and so on. We can learn from each other in a targeted manner. Finally, the analysis of its external connection form mainly includes observing whether the key words of its external connection are mainly the anchor text, or simply the URL, which are included in the statistics of the key words or the anchor text, analyze whether long tail words are connected externally to improve the performance of long tail words. Each of these basic external connection analyses is a basic task. We need to refine the analysis to find out the differences between different competitors in terms of strategies and techniques, and analyze what is shared by each other, these are all omissions on both sides. They are carefully considered and finally reflected in our website's optimization strategy.

Fourth, long-lasting patience and meticulous observation. Analysis of competitors we need both horizontal comparison and vertical reference. Analysis of competitors that are better than ours can set a long-term operation goal for our optimization work, analysis of competitors close to us can quickly verify our operation methods and strategies, because the changes in website rankings and competitors are always in a relatively stable and dynamic process, we must constantly study and study the strengths of others, and discover our shortcomings to make our website more healthy.