How to avoid excessive optimization of website

Daily life If we eat too full, easy to lead to indigestion, too much gas pedal, prone to traffic accidents, too many sex, easy kidney deficiency. The same reason, site optimization If there is no moderation, there will be problems, mainly performance in the site is down the right, including the reduction, not included, snapshot update slow, ranking Fei straight. Many SEO novice often quick success, especially unscrupulous hair outside the chain, often lead to such problems appear. SEO pay attention to a balance of skills, the same method 100 people in use, often in the optimization of the time will be a problem. Web site optimization is often shown in the following 7 areas:

　　1, keyword density is too high

Keyword density Detection tool suggested that our site's keyword density between 2%-8%, which is a very safe range. Personally feel more than 10% density is slightly higher, if the search engine to judge the site's keywords too high will appear not included, the decline in the rankings and other phenomena. This phenomenon often appears in the new station, the new station due to the weight is too low, the recognition of the search engine is not high, keyword density once too high will fall right. So when the site is down right, no matter how much the keyword density is, all down to 5% or less. Need to pay special attention to a problem, such as a website's main keyword is "SEO training", the density of the keyword is not exceeded, but this site is the theme of SEO, it should be concerned about the "SEO" this keyword is exceeded. A lot of people tend to ignore this problem, just look at the keyword "SEO training."

　　2, keyword piling up

Keyword piling mainly in title, Keywords, Description, the top of the page, the page text, the bottom of the page and so on. For example, the title of a website "Jiangxi Nanchang Professional seo company ganzhou seo-jiangxi seo nanchang seo jiangxi Ganzhou seo Training-the most professional SEO training company", this title looks really suffer, the standard piling up. Here may be said: "My title is similar to this, how I have been doing for 1 years are all right." Yes, you would say that. Prove your SEO has not yet started, because the search engine's punishment mechanism must be quantified. Cocktail party intoxicating, but not a drop on the drunk. Keywords will not be piled up is the layout is good, the layout should be advocating nature, rather than deliberately in the page to do typesetting game. If your site appears above (key words appear in typesetting game), should be resolved immediately.

　3, special label use too much

The special label mainly refers to the bold, H tags, and so on, the most common is a lot of people know that the ranking has a certain auxiliary role, desperately in the Web page to want to rank the keywords to be bold, I see a small page bold on more than 10 places, is anxious to each word is lined up. Such operations in many cases will only backfire, if a SEO practitioners do not know how to balance self-control, I think he is either out of control brother, or out of control sister. So we usually only for a few core keywords to be bold, generally 3-4. If you want to add 1-2 more, you can choose to add later in the Web site. Here is mainly considering the low weight of the site, such as a lack of internal force is always to practice nine yin canon, the results will be what you think.

　4, outside the chain growth frequency is abnormal

What is normal? What is an aberration? Ordinary site within one day the number of outside the chain suddenly appear linear rise, this phenomenon is normal? Another point of view, if Google Now released a new site, news release, the chain may also be in a day in a straight line of the rise, then why their site is nothing, But their own site on the problem? The answer is actually very simple, the general site of the chain even if the surge, generally appear in the ordinary site above; and Google released a website, outside the chain in addition to appear in the ordinary Web site, but also a large number of portal sites, can say IT industry site will be discussed, Will mention this site, and the number is very large. This is already well-known search engine outside the chain of growth rules, so Google released the site will not have problems, and ordinary sites do not have the ability to spread the chain, processing results are obviously different. If a new site started outside the chain of the number of daily 100 or 200 of the speed of release, it is easy to cause the problem will fall right, this is a lot of SEO practitioners will encounter. It's not that you can't do it, it's just the wrong way. Here I give a comparison of insurance practices, the growth of the outside chain is just beginning in the 20-30, in a daily, weekly incremental way to increase, such as weekly growth of 30, that is, one months after you can consider doing 100 per day, Of course, some sites do not need so many outside the chain can be ranked very high, here only for the case of demand.

5, outside the chain anchor point lacks the diversification

The proportion of SEO outside the chain believe that many people know, when you want to achieve rapid ranking through the chain when the rules you must know, otherwise the site will easily be down right, this is also like a series, every day in theaters. Baidu for the chain anchor point of the single very sensitive, a little attention will be dropped right, and because of the chain anchor point of a single drop right of the site, want to restore the need for a long time. Google is not so sensitive to the singularity of anchor points, but to the contrary, it will find that the results of the rankings are better. This depends on whether your site is important to Baidu or Google important, or both mergers, and then to weigh the problem. The diversity of anchor points in the chain includes: (1) The variety of text: not always use a few core keywords to do anchor points, should cooperate with some extension words and long tail words to do, and the number of, the largest proportion of the core words, other key words a little auxiliary meaning (2) back to the chain address diversification: Can not link back to the address is the home page, To match the column address or specific product page address.

　6, internal link anchor Point single

The anchor point in the chain is similar to the anchor point of the chain, it can not be too single, under normal operation, the internal chain anchor point single generally will not cause the search engine to drop the right. Only when you know the chain anchor point to the rank of the auxiliary role, desperately in other pages and articles in the link back to the Chain home page, this can trigger the search engine punishment mechanism.

　7, links to link the relationship

Many people will have a question, "How, links will also lead to the optimization of excessive?" links to the link to reduce the right phenomenon is there, how can there be optimization over a say? First: The number of links for a short time too much, it may lead to the optimization of excessive fall right. Second: Friendship chain

The anchor point is single, it is possible. For the optimization of excessive attention to these two points can be, then avoid links to the Web site is the right way to be down very clear. First, the number of links can not soar, should be as far as possible to find good quality partners to link, and to the site set a ceiling, such as 40, 2 months to complete. The second is the link to the anchor point to diversify, using a number of words to the core of the main.

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