How to design an unforgettable website?

"Fairview Blueprint" This is a roommate on the bedside table for a long time a book, today decided to read.

When reading a book, very much like the way the brain map of the main content to draw out, so you can organize thoughts, later want to look at this book, it is easy to find the focus of these pictures.

　　Chapter1: Eight Basic Principles

These principles are mentioned in many books, and many designers are aware of these principles. But knowing is one thing and being able to use it is another. Always feel that the best way to digest knowledge is to read-do design-and then read. The first time to read, only know some principles of the theory, feel very reasonable, in the design of time, also not necessarily think of it. After doing some practical work, and then to read, often there will be a different feeling.

　　Chapter2: The law of balance of user, technology and enterprise

Information architecture This task requires the participation of everyone. The designer needs to determine whether this architecture is in line with the user's expectations, and the product manager needs to determine how to manage thousands of user-generated content, and technicians need to draw a correlation between the search algorithms. Enterprises need to be profitable, technology needs can be achieved, users need a good experience, so in planning the site, need to ensure that the enterprise, technology and user goals balance.

　　Chapter3: Sock drawer and CD rack-everything is in order

If you accumulate a certain amount of stuff, you have to be organized. Otherwise, you may not find anything.

There are usually three reasons people want to visit a website:

When users visit the Web, they ask themselves four questions:

If the website can timely, very good answer the user these four questions, the user will certainly have the goodwill to the website.

If you want people to find what they are looking for, you must organize the content according to the user's view of the content of the site, that is, the classification of the site can be mapped to real life, reducing the user's cognitive burden. Here's a summary of how the information is organized.

　　CHAPTER4: Information architecture in the eyes of brick-laying craftsmen

The content of this chapter is how to design information architecture from the bottom, starting from the bottom of the metadata, up to the architecture.

Metadata is like a variety of ways in which things can be defined, and there are inherent attributes to them, a variety of tags that people give to them for ease of management, and descriptions that can be described by various descriptors. These meta data can be hidden in code for search engines.

People often can't remember the fact without color, but can remember many romantic stories. For the cold nature of things, it's hard to remember, and people prefer descriptive, memorable information. So when people search, they tend to use multiple words to describe what they are looking for. If metadata can contain these descriptive words, it will be easier for users to find them.

Here's a way to make searching more efficient: controlled thesaurus. The controlled vocabulary is explained in a professional way, which is a method of controlling the meaning of the words used and tracking the related words.

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