How to enhance the authenticity and trust of the website

The authenticity of the site and the degree of trust depends on the search engine and the user's senses, of course, the higher the degree of authenticity and trust, the higher the value of our website. If a website what content also have no, that this website is fictitious its appearance, also can say so, empty a pair of "mask", the website inside is "straw".

When the site is an empty shell, the first, the site has no traffic, can not meet the needs of users. Second, the site without a fixed ranking on the loss of long-term development goals, but also quite dangerous. When a website has no traffic and the fixed rank of the website, the website also did not have the popularity and the brand, left these, is the so-called rubbish station, the development life hangs a gleam.

So how to enhance the authenticity of the site and trust? Based on my years of experience in search engine optimization, the authenticity of the site and trust depends mainly on the following factors:

First, the content of the site itself, the content of the site is to interpret whether a website has the qualifications to become a search engine is an important criterion of judgment.

Second, the site time, the company's website registration time, the history and background of the enterprise, the main business projects, the company's website ICP license, business certificate, the relevant Practitioners qualification certificate. Therefore, when we create a new corporate website, do not pipe the Web site is operating network marketing services, or is the site is operating building materials or second-hand housing and so on.

Third, the degree of knowledge mastery. For example, our SEO drink a post service is the website optimization, Network marketing services, corporate website operation and promotion, when my customers through search related keywords, through the SEO forum to find us, when they put forward their own site how to optimize, or their site encountered problems, Sanbuzhi, That is not the so-called professional optimization master.

Four, the user needs to understand the service details, service items have, optimize the price range of services, the company's website needs to provide business related activities and information and service cases, we have been SEO drink a service in the domestic large and medium-sized sites, customers, although not detailed understanding, because to take into account the user's privacy.

Five, the homepage and the inside page should contain the detailed contact way, telephone number, facsimile number and so on, if the condition is suitable, may upload the website's specific address map in the homepage or the inside page and so on.

The number of Web pages is full, the number of corporate websites in general is more than 70-80 pages, the site needs to have the right copyright information, and declared that the site has legitimacy, the site content page without typos or inappropriate content.

VII, the website's professional terminology, the user may not be very clear about the professional words, we can properly annotate so that the user understands our information. Website related navigation links, no dead links, clear hierarchy of navigation and so on.

The first page of the site to open speed, this is very important, a good site if the opening speed is very slow, giving people the impression is not very good, for the trust and the authenticity of the evaluation is very important.

Through the above points to see if your site can be true degree and trust, so that the site traffic continues to improve, conversion rate improved, the site to achieve a better ranking, enough to prove that the implementation of the site enhanced.

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