How to make banner Tong

　　

It's written in front of you.

Some people think do a banner put 2 picture, row A few words of matter, a little technical content is not, like other portal banner basically are editors themselves do. I think this is wrong, in fact, a banner can be studied is still a lot of things, and do a banner is not difficult, rare is in a short time to do a brilliant banner. The main topic of the portal is to edit a set of templates to spell, the more important topic, banner part of the designer to complete, a banner quality up, the quality of the whole topic came up, so this part of the designers to do is also to pay attention to the performance of quality, this is beyond doubt. But banner, after all, is not more than a large project, from the design cost can not give too much time to the designer, as a result, designers sometimes rely on the accumulation of experience, occasionally the hand, quality is good when bad, more afraid of when there is no experience without a clue no mood, nothing in the chest, do not know how to start, so the more anxious the more chaos, The more chaotic the more urgent, the last hurried, this state of the estimated also not good things. In the exclusion of technical means of the premise, how to pass some experience of thinking, let banner achieve Tong effect, but also I have to say, personal experience, for your reference.

A reflection on the topic orientation

• Take account of demand-side channel positioning

Because the content is different, the portal site each channel has a different style, so designers to do the design of the time to take into account, such as sports channels, financial channels, international and high-end.

　　

Figure 1

The position of the woman channel is the knowledge, so this banner design style is also very apt.

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Figure 2

The History Channel's topic, makes the thick vicissitudes the history sense still is very pertinent.

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• Taking into account the positioning of the topic

The location of the topic sometimes conflicts with the location of the channel, such as women's channel has always been the understanding of the big style, sometimes to some cute little woman, sometimes to do warm romantic, in this style of conflict, we still have to fit the topic of the main positioning, of course, also try to do not deviate from the channel style too far.

　　

Figure 3

A nostalgic topic under a woman's channel, so the picture makes some nostalgic sense.

Banner Sponsor Xuan

　　

Figure 4

One of the digital channels and the activities of a mobile sponsor, so banner also shows a certain sense of business

Two clear words in the banner of the dominant position

From the composition, a banner is divided into 2 parts, one for the text, and two for the auxiliary diagram. Although the auxiliary graph occupies the most area, but does not have the text explanation, it is difficult to let the user know this banner to explain what. To read a person's emotions, as long as the five senses can be read. In a banner, the title text plays the same function as the facial features, so the individual feels that the text is the protagonist of the whole banner. So for the processing of words, it is particularly important, in the word processing there are a few tips to share with you.

　　

Figure 5

Banner text elaborated topic theme, is the absolute protagonist.

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• Distinguish between the main and secondary, from the primary point, the main target, the font should be large color eye-catching. The secondary mark plays the role of the main object from both the content and form. A good banner title word processing are more full, more concentrated.

　　

Figure 6

The word of the main title is more ingenious, the text is concentrated, the primary and secondary is obvious, and the text and auxiliary pattern echo each other, the unification feeling is very good.

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• If the main label is too long, the demand side will not be willing to delete the text, the main key in the weight of important keywords, highlighting the main information, weakening ', ' ', ' and ' year ', ' the ' x-th ' This information is not very small words.

　　

Figure 7

Long title, if the ' collection of various customs of Dragon Boat Festival in line, it will appear no primary and secondary, but also very attractive. Here I put the ' Dragon Boat Festival ' the most important information to make it easy for users to enter the environment, and then let them continue to learn more information. And here's a little trick to say, I am here ' collecting all kinds ', ' dragon-boat ', ' custom ' these three words although used 3 kinds of fonts respectively, but still can read out ' Collect all kinds of Dragon Boat Festival Custom ' This is a word, because the same one red played a very big role.

• If the demand side overall text is too short, the picture space, can use some to add some auxiliary information rich picture. such as English, domain name, channel name and so on.

　　

Figure 8

This banner attached some English to enrich the picture, so that the picture is full of rich at the same time, full of anger.

Banner sponsorship of LV

Three constructs the auxiliary vision

A banner is the main title, but auxiliary vision plays the role of the title text, but this is also the most difficult a live, the designer's personal style and the ability to be able to dripping performance. The relationship between text and auxiliary vision, I have listed 3 common collocation methods, which have different effects, and thus produce different feelings.

3 Types of text and auxiliary vision common Collocation method:

1, text + background foil two-stage. Features prominent text, visual concentration of words, a strong sense of reporting.

　　

　　

Figure 9

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Figure 10

2, the text + the main body of the two paragraph, the text patterns complement each other, play a word to help understand the pattern of the effect. Such banner are suitable for introduction classes or product classes.

　　

　　

Figure 11

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Figure 12

3, the main object + background + text of the three-paragraph, characteristics of the combination of reality, primary and secondary relationship is obvious, but also the best effect, the most widely used in a form.

　　

　　

Figure 13

　　

Figure 14

　　

Figure 15

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The artistic expression of creativity to the theme

1, a serious topic can make a new feeling.

When doing news reporting, encounter serious topics, the general designer, will be more formal, dare not to do the visual innovation. So with this topic, the effect of the screen will generally be more stereotyped, the information is weak, infectious insufficiency. At this time, if the designer to emancipate the mind, to move the brain to do some innovation, in fact, serious topic to do a new feeling, can achieve unexpected results.

　　

Figure 16

/Theme text buried in the torrent, let it have a sense of integration. Torrent, lightning, dark sky, submerged city, picture disaster feeling very strong, corner of the armed police officers and soldiers flood, let the overall disaster in the hope, Shing. Sometimes designers should not only have the ability to control the screen, the theme of the topic, but also as a designer should have the quality.

　　

Figure 17

Because it is to do the hot summer project, so in the processing of the color of the screen when I do a relatively weak contrast, just like the sun to see things feel.

　　

Figure 18

This is the special topic of Spring Festival Travel, I have used a lot of oblique composition in the processing of the picture, because it is more appropriate to express that kind of uneasiness when the leaning stuff is formed. Crowded crowd, cloudy sky, uneasy with hope, when a small train ticket can be reflected when the dawn of home, I think, perhaps this is the feeling of many people for the Spring Festival. Looking back on the topic of other portals, the feeling of a socialist superiority arises spontaneously, I do not know what is right or wrong, and I am lost when I think about it.

2, easy topic can make sense of humor

Sometimes there are also special topics that can be relaxed and entertaining, and designers will be more open when doing these projects.

　　

Figure 19

This topic banner, do very relaxed very humorous. The editor said that his channel group was full of people and the whole channel was laughing.

　　

Figure 20

3, the work also can bring a little mood

Sometimes some small ideas will make banner.

　　

Figure 21

Rock is not a musical instrument, or a text

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Figure 22

The snow is not just the car, or the text

In the back.

Sometimes I think to do a banner, such as a text, the text can be a novel, can be poetry, can also be prose, various forms, can use metaphor, also can be personified, also can parallelism, the technique is also diverse. To be a banner, sometimes it takes to be carefully worded, sometimes it is important to stop, sometimes it should be, sometimes it should be, sometimes it can be as unstoppable as Su Dongpo, the song of the head, and sometimes, like Liu Yong, to touch the heart. You can use different forms and techniques to express, but in the same place, Tong, revealing the main idea. This article mainly from the position, the text, the auxiliary diagram and the artistic expression I to do a Tong express banner some opinion, lets everybody can from my understanding to do banner has the new view, certainly, the level limited, insufficient place, welcome to correct.