How to make our design more convincing

As a designer, if you want to turn your design into a part of a product, you have to sell the solution to the project team. And in the marketing is the prototype review meeting, often because of a variety of problems and the design has not passed the situation, this article does not want to go from the design point of view, after all, in our blog This kind of thing is enough, just want to use some additional means to increase the success rate of the design pass

In the face of the same problem, everyone will have their own ideas. The vast majority of people have a strong desire not to make mistakes and to remain true, that is, to be the right person and to behave rationally. When people disagree with us, we feel uncomfortable because it means our views may be wrong or based on the wrong information. The more inconsistent the opinion, the stronger the feeling. So how do we reduce the discomfort and let the recipient agree with us?

If you want to answer this question, you need to borrow some social psychology concepts, the basic components of propaganda, "the Speaker", "the content of the propaganda" and "the recipient" of detailed analysis, to seek the answers we hope to find. Due to more content, it will be divided into installments:

　　Phase I: Change ourselves

At the prototype Design Review Conference, as a propagandist, how do we make ourselves more convincing.

　　First, professional

We as a professional engaged in interactive design and user experience of the department, itself is the authority in this respect. Improve our own quality, establish the authority of the Department in the user experience, will let our design output make the project team more convincing. And if we as a professional department, in the design output to control lax, often issued some low quality or be singled out the problem of the prototype, will gradually overdraft our professionalism. Like so often on television, the credit crunch creates a crisis of confidence.

　　Second, the sense of identity

When you like or agree with someone, we are more inclined to agree with him. This is ubiquitous in our daily life, advertising is a very obvious example, the manufacturer will invite some well-known actors, beauties, Grand, sports stars as a spokesperson to publicize their products, and it is easy for us to have an impact on the purchase of goods.

But according to social psychology experiments, personal relationships, beauty, and identity are only influenced by products that are not important, such as buying a toothpaste or perfume. For major issues, such as investment proposals, they are more inclined to accept the views of professionals. From this point of view, usually with the team members of the relationship, or to clean up their own beautiful point, are conducive to the design of the project.

　　Third, unconscious communication

In social psychology, unconscious communication mainly refers to the psychological activities that are unconsciously unaware, and the communicators themselves have no intention of communication. Social psychologist Edern. Wolster and Leon. In an experiment, Festingi found that if we were convinced that a person was unconsciously disseminating information, we thought that the information was not persuasive, that action was natural, and that his statement would be more persuasive and persuasive.

In the context of the programme, we try to be on the sidelines, talking about the program in a bystander's voice, rather than using the words that I was designed to do, to reduce the persuasive factor and to some extent increase the audience's acceptance.

　　Iv. credibility increases sharply when the attitude of the propagandist is contrary to its own interests

The normal reaction of a railroad expert in promoting how safe the railroad is, how fast it is and how cheap it is is that his words are not believable, and it is likely that he is thinking about his job, or that he has benefited from it. And if the same expert on television to tell the design of their own railway in the course of the operation of what problems, and these problems are to be avoided at the design stage, then we will think that his conscience has found or the problem is too serious, had to come out to speak his own mistakes, then his words have a very high credibility.

The same principle applied to our program, when we are purely user perspective on the program to tell, we will let the audience to a certain extent that we do not have the benefit of the design itself, is to stand on the user's point of view, for the sake of the user. By quoting a description of the situation or story, we will greatly improve the credibility of our speech.

The above 4 points are the places we can pay attention to when we preach. Second notice: How to explain content (Wen/Coyote)