How to make the regional tourism website bigger and stronger

At present, small and medium-sized regional tourism sites, countless, and the new station is constantly increasing, building a station is a very easy thing, but to make the site bigger and stronger, but only a very few people can do. How to make a travel website to be successful? From our experience and through some of the misunderstanding, after summing up the analysis of the following points is very important:

At present, small and medium-sized regional tourism sites, countless, and the new station is constantly increasing, building a station is a very easy thing, but to make the site bigger and stronger, but only a very few people can do. How to make a travel website to be successful? From our experience and through some of the misunderstanding, after summing up the analysis of the following points is very important:

1, positioning: To do a customer to create value of the travel site

The goal of tourism website construction, is undoubtedly to provide customers with convenient and more affordable tourism products. When the customer browses your website, whether to book the traveling product on your website, is the website construction person really should pay attention to place. An excellent tourism website, is a site for customers to provide value, is not worried about promotion, customers use your site, will certainly remember the site, but also will pass the site to his friends and relatives around.

2, Characteristics: To do before the site to describe their own tourism site focus and characteristics

Baidu features a search, Sina's characteristics are information, Tencent is characterized by timely communication, Taobao is characterized by shopping. A website that must have its own characteristics. Have the characteristic only then can have the superiority, also only then can have the value.

3, the basis: Do travel site must pay attention to details, to fine win

The details are key if you can make a travel website successful. A website that has the right strategy, has the right approach, has the right leader, but may not be successful. The key also depends on the details, whether to do in place. Information within a paragraph of error, a picture may not be, an application process can not be unblocked, a page layout is not tidy or uncoordinated, a function is not easy to use, will affect the use of customers, and even the mood of customers. So, details are the key to winning the site.

4, Survival: Survival is always the first, and then consider the ranking of the site

After a tourist website is built, first to survive. Most people, after making a website, think that they are done, they continue to do the promotion, improve the Alexa rankings, attract more people to browse. Think so, can obtain the customer's favor, can take out the money from the customer's purse. If you operate, I'm afraid I can only earn some poor advertising fees. A website, in the initial stage of entrepreneurship, most of the clear profit point, to seize the profit point, do not relax. Strive for first profit, first survival, and then development.

5, development: must be long-term adherence and focus;

The scale of a travel website profit overnight, must also insist and focus for a long time. Persistence is the most successful, I think, this is a common understanding. Here, I would like to talk a little more about focus. Focus on doing our service, do our characteristics, do our products. In this, to attract our target customers, so that they can be on our website can gain value and benefits.

6, adhere to the promotion

Tourism website Promotion work, is a systematic project. From the establishment of the website, it is necessary to lead the weight. From the Site keyword optimization to search engine login, and then to the friendship link to increase the PR value, website ads, Forum essence stickers and so on, all need careful study, careful analysis. To get a better result.

Here, especially to mention is SEO. Nowadays, search engines are the most cited tool. Most netizens search through search engines to find the information they need. So, search engine optimization, is a very important job. Optimize the work, need to implement to each channel, each column, even each article page. Need careful consideration, can achieve a more satisfactory optimization effect.

Extension work is a long-term task. Various promotion methods, must persevere, unremitting efforts, can hopefully make the site accumulate more popularity, retain more customers, can be expected to profit.