How to dig long tail keyword? Mining long tail keywords method (1/2)

Source: Internet
Author: User

First, what is the long tail keyword

Long tail keyword is the extension of the target keyword, along with the development of the SEO industry, network optimization becomes more and more fine differentiation, the individual thought that the long tail keyword has no fixed definition, it is an extension of things. In the network marketing industry, the long tail keyword is usually refers to the website not the target keyword but also can bring the search traffic the key word.

Second, long tail key features

Relatively long, often 2-3 words are composed, even phrases.
exists in the content page, in addition to the title of the content page, but also in the content.
The search volume is very small and unstable.
Long tail keyword to bring customers, conversion to the site product customer's probability is much lower than the target keyword.
There are a large number of long tail keywords of large and medium-sized Web sites, its total flow is very large.
From these points of view, the long tail keyword is not simply to rank, is to flow. Because the long tail keyword competitiveness is relatively small many, from the long tail is easier to optimize. For more content of the site to optimize the long tail is a good guide to the flow of choice.
Third, how to quickly dig long tail keywords

1, according to the user's search habits, the target keyword to expand.

That is to say, around a target keyword to spread out ideas, add some modifier phrase. This will be more familiar to the industry, in order to expand the number of words. For example, Alphen is to do Beijing SEO, then I can expand my long tail keywords: Beijing seo company, the best SEO company in Beijing, Beijing SEO blog, and so on, do not forget, must be consistent with the user's search habits, not mechanically. I can not make the keyword "Beijing seo first" bar, it looks very beautiful, actually no value.

This point to and do anchor text connection requirements are very similar, recommended you read under: How to add high-quality anchor text links.
2, the excavation of regional long tail keywords

Regional Long tail keyword is mainly the region + target keyword composition, these words generally not a lot of bid promotion, competition is not very big. These words did not do the bidding promotion is not because he did not use value, but we all feel that these words are not competitive, relying on people to optimize the cost of more than do bidding economy. And often search this word people are a relatively large purchase intention. For example, search SEO this word users, they are not necessarily to purchase SEO services, they may want to know what SEO is what things, how to learn SEO and so on. But if the front plus the region word is more accurate, if a user search Beijing seo or Beijing seo company, what do you think this person wants to do? It is obvious that you want to get SEO services, as for the turnover rate and a lot of factors related to the rest of the final conclusion. Therefore, the regional long tail keywords are generally preferred keywords.

3, search engine related searches.

Whether you do Baidu or Google, the search engine itself is your best teacher. Baidu or Google related search can be said to dig long tail keyword best tool. In general, when we search for a target keyword, search engine searches the box will appear related search word, and search engine bottom related search also will appear some related keywords, these are we want to look for the long tail keyword, we can follow the word below, constantly click in, will collect more and more long tail word. These are the main keywords related to the long tail keyword, but you think of other people also thought, these words generally competition is also very intense. As shown in figure:

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