How to gain profit and user experience for small and medium sized enterprise websites

After the birth of the network marketing industry chain, more and more small and medium-sized enterprises to join the Web site marketing, to join the network marketing is to reach the end of sales, but the network companies in order to improve the site's keyword rankings, often ignore the corporate Web site profit direction, only to consider the user experience problem, "Fish and bear paws can not have both", How can the enterprise website also have the profit and the user experience degree? The author is also doing business station Network marketing, to everyone to talk about their views.

First: The order system is essential, the enterprise will move to the internet for sale, nature is to break the traditional sales model, do not need manufacturers and users face-to-face sales, that the site must have an order system. Many corporate websites are just shell sites, there are only a few products and the company's profile, does not have the order system, such site construction is not a marketing site, even if the site keyword can have a good ranking, the site is not very good use of traffic, analysis of the data can be seen that the jump rate of the site is very high. If you can have the order system, the user can directly in the online orders, improve the site's traffic conversion rate, but also improve the user experience.

Second: Product description is indispensable, enterprise marketing-oriented web site is the enterprise's products, the home page needs to be detailed display of products, unexpectedly is a marketing web site can not only consider the user experience, the use of gorgeous flash animation, search engine currently on the recognition of Flash is still difficult, To the site can have a better ranking, to get more traffic, product display can be used to display pictures, pictures Use also remember to add ALT attribute values. Home to have a large part of the plate is to display products, but also to set product navigation, increase the user to the product details of the entrance, such as the author of the "Beijing Waste Recycling" website, the webmaster can refer to the Model Building station.

　　

Once again: Online customer service system reply in time, enterprises to build stations will be added on the online customer service system, but many corporate site online customer service is virtual, User link online customer service, and can not be timely response, users encounter such a situation, timely site construction again gorgeous, the product introduction of the power, It is also difficult to push users to reach orders. Visit the Enterprise website Most of the users are potential customers, as long as good induction, it is easy to buy behavior. If the online customer service comparison to the force, the positive to introduce their own products and after-sales service, potential customers will become the ultimate customer, such a corporate website can be both profitable and user experience.

Finally: Do not let the enterprise station into the information station, Enterprise website final marketing goal is to reach the order, network companies in the network to do business online marketing, and can not have enough knowledge of the enterprise's products, and based on the site needs to update content, then the industry information and become a webmaster is the choice, Baidu can be found in many companies to update every day is not related to the industry information, the site's keyword ranking is improved, the site traffic also has, but it will not produce consultation and order volume. The enterprise website and the user has certain interest relations, the product detailed introduction and is the most effective means of bonding the user, how lets the user pay, or attracts its telephone information, this is the Enterprise website focal point, the enterprise must understand we should provide to the user what? serve what dishes can produce benefits, " Let the user feel the value of this money ", the long-term development of corporate websites, we must firmly remember this point.

Beijing Waste Recycling (http://www.taohuishou.com) also know that the fish and bear can not have both, the profit and user experience is also impossible to complete concurrently, the webmaster will need to weigh the weight, improve the user experience, is the SME Web site Network Marketing has been the key to development. Users can have the viscosity of the site in order to produce sales orders, in order to achieve the final profit.