How to get the user and the spider to recognize the home page

We do SEO, not just to meet the likes of spiders, more importantly, when users enter our site, they can get what they want, so in the page and the structure of the site layout, we need to take into account the user and spider these 2 groups. Home is the core of the site, this article mainly describes how to carry out the reasonable layout of the home page, so that users and spiders fall in love with our site's homepage. There may be a lot of people think that users and spiders are very different groups, sometimes difficult to meet 2 at this point, I do not deny that, as I just took over a site, I think many places need to do SEO rectification, but the company's operations have been my resistance, Tell me that this change will cause users to buy things inconvenient, not beautiful and so on. But in fact if you know how to be targeted, these can be a good balance.

Back to the theme, said the home page layout, we want to know, in the home page, for the user, what things are necessary for spiders and what is friendly. For the user experience, there are four important points, must be done: 1, attract eyeballs, 2, clear content, 3, objective guidance; 4, easy to operate.

Attract attention, is to allow users to your site after the interest can continue to browse, reduce the user's bounce rate, so the home page, we should not be textual content, although the text of the content of the spider-Friendly, but rich pictures show more can arouse the attention of users, home must be a picture of the auxiliary, Flash is also available when necessary.

Clear content display, you can let the user better find what they want, especially for purposeful users, you should let him easily find the things he wants. We can set the navigation bar for the homepage, listing the goods or information in the section, etc. so that they can easily find what they want through these modules.

Objective guidance, this is not very clear for the purpose of the user is very important, they enter the site, is holding a kind of mentality to find what to, so we need to give certain guidance. At this point, we can set up a special section, in a special way to show the special products, so that they see the characteristics of your site, objectively arouse their interest.

Easy and convenient operation, this is also particularly important, do not let users feel he is looking for something, or to see what things to be very laborious to find, easy to operate, for the user is very friendly. For example, you can increase the search function, use specific colors to mark the user's habitual operation place, and so on.

See this for the user is necessary four points, we look at the spider for the home page is what kind of attitude.

　There are entrances to reach

Spiders need to go through the home page, can enter to the site of the various pages, can be direct, can also be indirect, but must ensure that through the home page can be entered to the various types of Web pages. The more important page is the best one that can be directly entered, so that you can assign more weight to the site.

textual content can arouse the interest of spiders

If your home page are pictures or flash, although it will look gorgeous, but the spider is very unfriendly, must have a wealth of article content, if the text of the anchor text or image of the anchor text, it must be the first text to attract the attention of spiders. Images should also be added with an ALT attribute for spiders to recognize.

too many internal links, will make the spider dazed

On the homepage, the internal link is not able to be too much, because the spider's energy, crawling degrees are based on the site's weight and trust, if your site's home chain too many spiders are too busy to take into account all the links, so put too many links will only let the weight of the home page dispersed, not too many benefits.

specific location, weight distribution is also more special

In the home page of the special location, spiders will give special care, such as the top of the navigation bar, the left of the focus map, and so on, many people say: the page in the region to get the weight is not the same, follow the higher than the next, left greater than the right principle. So, particularly important page, we can place it in these get weights more position.

Application of H-class label

Although this tag is very simple, but the spider is really very cold, especially for the H1 tag, it will determine that this tag contains the keyword is your home page key words, so we should set up this H1 tag on the homepage, highlighting the core keywords.

From the user to the site's needs and spiders attitude to the site, in fact, they do not have too many contradictions between the two, we can be combined to take into account the 2 of those. And in fact, the user experience and spider habits are complementary, as mentioned above the special area of the page to get a special weight, get the weight of the region, is also the user clicks Most, favorite area.

Know what users need, but also know the attitude of the spider on the page, we can make a reasonable layout of the homepage of the site, while taking into account the user experience and spider behavior habits of the page, will be in marketing, SEO two aspects are very successful.

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