How to grasp the key words with commercial value

Each seoer in the optimization of a website must face the choice of keywords, then what is the most business value of keywords? Below we will discuss from 3 aspects, hope to the vast number of seoer can be inspired.

1, Search Volume: Search volume is a measure of whether the keyword has commercial value of the most basic standards, no search volume, there is no potential customers, there is no commercial value. But search volumes do not necessarily produce commercial value, and search is the most basic measure of business value. We choose the keyword can use Baidu Index this tool, I do not know whether we have found that Baidu behind the list of figures and Baidu index is related, we can be regarded as the Baidu Index as a search volume.

2, correlation: This is a measure of whether the key words have commercial value is very important to a standard, can be divided into network correlation and the actual relevance of two kinds:

(1) Network correlation: To do the site optimization represents the interests of the enterprise, must be around some key words, then the network related to some key words can play a certain role. Now many tools have keyword analysis of this function, as long as the input of a keyword will find a number of related keywords out, this gives Seoer broaden the train of thought. But I would like to mention that the Web-related keywords are not necessarily realistic, for example, "maintenance" and "decoration" two word network-related, but in reality is completely different two industries, network correlation only provides a large choice of scope, the specific reduction also depends on the reality of relevance to the line.

(2) Reality relevance: Our goal is to find the most commercial value of the key words, only with their own products closely related to the practice of these words is what we need. A word summary is to optimize the key words can not be separated from reality.

3, competition: There is a market where there is competition, SEO as the emerging internet market, the intensity of competition is also intensifying. I divide the competition into the following 4 areas:

(1) Pay competition: I believe we all know that in search of a word, ranked in front of the most often are paid to promote advertising, I remember once, I search a word, the top 6 rankings are all bidding promotion. It can be imagined that the pay competition on the keyword ranking also has a certain impact.

(2) Natural Competition degree: This is to do SEO most need to enter a hurdle, for example, the same two companies, Web site optimization choice of the key words, then who can get more gold from the network to see who the key words ranked more forward. Above I said, there is not necessarily the search volume can produce commercial value, sometimes we in order to achieve greater benefits, we can choose some long tail keyword, although the search for fewer people, but the degree of competition greatly reduced. For example, the word "Men's Hospital" search a lot of people, but want to make this word is very difficult, even if done, pay is not necessarily proportional to the return. And if we precede this word with the domain name "Changchun Men's Hospital," then the competitiveness is greatly reduced, and the probability of the local potential customers to search the word greatly increased. Overall I think the business value of the latter word is greater than the previous one.

(3) Baidu Products: Most of the keywords in the search, ranked in the top of the total number of Baidu map, Baidu Encyclopedia, Baidu News, such as Baidu products, in fact, these products are our competitors, the key is that we have to grasp a good degree.

(4) SEO competition: This is to test the enterprise internal seoer vision and strength, the two armies of fighting Yong wins, since it is a competitive relationship, the total must be divided into winners and losers. and the business value of the keyword in which the role can not be belittled.

Having said so much, some people may ask: in the end which keywords are the most commercially valuable? My answer is: A large number of search, the relevance of high, less competitive keywords are the most commercial value of the keyword. Of course, the degree should be how to grasp, I believe that the vast number of seoer are smart people do not need me to say. Finally, I hope that you do the optimization before the first choice of a good business value of the key words, this is a must be prudent. (This article by Changchun Jiulong hospital http://www.cxfzw.com/stationmaster Red Rain Lin Feng original starting, reprint please indicate the copyright, thank you!)