There are generally two purposes for optimizing the outer link of a website. One is to increase the weight of the website, and the other is to improve the ranking of the website keywords. The author believes that website weight is a general concept and is often manifested in multiple
Technical indicators, such as the PR value of the website, the number of website records, and the snapshot date of the website. If the weight of a website is effectively increased, there will be more opportunities to be recommended by the search engine, so as to increase the website traffic and increase
Benefits. Website keyword ranking is the most direct function for enterprise websites. If you can optimize Keywords of some products or services to the homepage of search results, it can bring a lot of accurate potential customers to the Enterprise.
User.
There are two main external links:
URL, The other is
Anchor text link. The main function of URL links is to speed up website indexing, and the main function of the anchor text link is to improve the keyword ranking. Anchor string
The effect of the link is better than that of the Web site link, because the anchor text link not only contains all the functions of the Web site link, but also plays a role in improving the keyword ranking. Generally, only the hyperlinks that can be clicked are valid.
A URL that cannot be clicked is not a valid URL.
Here, I would like to share with you the places where external links can be left in order to help Seo Optimization on the website.
1. Links
Friendship links are undoubtedly the best external links. In some cases, the role of a friendship link may be equivalent to the role of hundreds or even thousands of external links, therefore, the most effective way to significantly increase the weight of a website or keyword ranking is to obtain a high-weight friendship link.
In actual work, Yue Hao mainly judges the quality of the links through the following aspects: 1. PR value of the links page. 2. Relationship between a link website and its own website. This is a very
If your website is a cosmetics website and the website of the other party is a heavy machinery website, the effect will not be very good. 3. Number of exported links on the links page. If the other party has made too many friends
The effect is bound to decrease. 4. The content of the link page is updated. If the content of the link page is updated frequently and the search engine often crawls the page, the effect will be better. For a single
If there is basically no content update for a dedicated link page, the effect will be poor. 5. the snapshot date of the website homepage. The Snapshot date reflects the weight and update speed of the other website to a certain extent.
Okay. 6. view the Alexa ranking, indexing volume, and number of external links of the link website.
Ii. Forum
In addition to friendship links, external links are the best method, especially in some highly weighted forums. When selecting a forum, we should pay attention to two points: first, the relevance between the Forum and our website is high, second, the popularity of the Forum is high, and the number of posts is large every day. Only external links in such forums are more likely to be considered as valid external links by search engines.
There are also several ways to leave external links in the Forum: "Leave external links in the main post", "Leave external links in the reply", and "Leave external links in the signature ". If you leave external links in the main post, it is best to use the soft text format, because the direct
Sending advertisements is easily deleted by Forum moderators. When leaving an external link in the reply, you must reply some valuable content and then attach it to the external link. Do not reply only to the advertisement information, which is also easy to delete. Yue Hao believes that the signature
It is a very good way to keep external links in the name. The effect is similar to that of direct posting and will not be deleted. Therefore, you must make good use of this method.
Some forums also offer forums such as the soft text area, advertisement area, and spider area. These forums are specially prepared for the promotion staff and are worthy of good use.
3. Blog
If you want to retain external links through a blog, you must first set the weight of the blog. Otherwise, the effect of external links will be poor. Because the weight given by the search engine to the external blog chain has been greatly reduced, we must first increase the weight of our blog so that the effect will be obvious.
To increase the weight of a blog, we should keep the blog updated frequently. If we can stick to updating an article every day, the weight of this blog will be increased without half a year. Blog articles are best centered around a large
Theme, and this theme is related to the content we link to the website, in order to achieve the best effect. Only one or two external links can be left in each article in the blog. Excessive external links will dilute the weight of each link, and
It may be considered cheating by search engines.
4. Encyclopedia websites
This type of website has a high link weight, but it is difficult to operate. Generally, you can leave an external link in an encyclopedia vocabulary reference or extended reading. If you want to successfully leave an external link in an encyclopedia, you must contribute excellent content to the word, and the website linked to the word is related to the content.
V. Q & A websites
The comprehensive Q & A platform mainly includes Baidu Zhizhi, sousuo Zhiwen, and Sina aiwen. There are also many industry-based Q & A platforms.
Baidu Knows, sousearch and Sina love question both adopt a certain mechanism for manual review of links or machine review. Yue Hao summarized some tips on how to perform operations. First, you must use
To answer the questions carefully, and leave a link to the appropriate part of the question. Secondly, the link must be relevant to the problem. It is best to see the information that the questioner wants to see. Third, send the link
The time must be staggered in one day, and cannot be released in a set, and the number of days must be limited to a certain number. Fourth, it is best to use multiple vests and different IP addresses for the operation.
6. Classified information websites
There are a lot of classified information websites, and their weights are relatively high. Some platforms can no longer leave hyperlinks, but some platforms can. If you want to optimize Seo external links in this way, you need to first go to Baidu and other search engines to collect and sort out a large number of classified information websites, and then find a platform that can send links, and aggregate them into a resource table.
Classified information websites are easy to implement by adding Enterprise Information and product and service information to stay in the external chain.
VII. Contribution
You can write high-quality soft articles and contribute them to related industry portals. These portals have a high weight, large user views, and a high conversion rate. TIPS: This article is a member of Yue haochuan, who is mainly engaged in network marketing. If you want to see more articles by the author, please search for "Yue Hao". Please retain this copyright information during reprinting.
The external links in the manuscript can be easily removed by editors. Therefore, we need to study how to soften the links into soft texts and become an indispensable part of the article. If the URL in the soft text can be retained, even if the hyperlink is removed, sometimes it can have a good effect. This is because after this article is reposted in large numbers, it may become a valid hyperlink on other websites.
8. Comments and comments
In some comments, some website message boards can also be left with external links. Websites of education and non-profit organizations will have message boards. Because these websites have a high natural weight, the effect of external links is good. Many posts and comments on the news site can also leave external links. These resources need to be accumulated continuously.
IX. Network Extraction
Web tracking is also called Web bookmarks and network favorites. the weights of some Web tracking platforms are still very good. Like happy harvest, diglog, and donggua are all good online extraction platforms. The external links of these platforms will soon be included.
In this way, you must also grasp the principle that websites must bring value to users. Yue Hao believes that what a user cares most is not whether your information is an advertisement, but whether your information is valuable and helpful to him or what he wants to see.
10. url navigation
URL navigation refers to websites like hao123. There are many websites of this type that can exchange links. We can choose an appropriate platform based on our own situation. Sometimes we may have to pay a certain amount of fee before our website can join this website navigation.
Dmoz and Yahoo category directories are actually website navigation. Dmoz has high requirements on the quality of the website, and the review period is often relatively long. If the quality of the website is good, there are also long-term development rules
You can apply for dmoz. Dmoz is a free application, and once included, Seo optimization is still very good.
Because many search engines and navigation sites outside China use dmoz databases as data sources. If a website is indexed by dmoz, it may be indexed by thousands of overseas navigation sites. Yahoo category
Fees are collected before, and the annual fee is USD 299. enterprises can determine whether to join the service based on their own needs.
11. Link Exchange Platform
Many webmaster forums have links to exchange sections. These sections can not only stay on the external links, but also serve as a good place to look for links for free. Like pushing a forum and A5 Forum, there are similar sections, and their popularity is still quite high. Therefore, this is an external chain release platform that is both effort-saving and effective.
12. B2B websites
On some large B2B websites, you can apply for the enterprise homepage for free and publish supply and demand information. This is a very effective method for traditional enterprises that make products or services. It not only achieves the purpose of publicity, but also enriches the external links of the website.
13. query websites
Many webmasters often go to some query websites to query various metrics of their websites, including the number of records, number of external links, snapshot date, And Alexa ranking. Some query records are indexed by the search engine and recorded as valid external links. Therefore, we can leave query records on different webmaster tool platforms to increase the number of external links.
14. Leave external links through resources
It is also a good way to keep external links by creating free resources and leaving URLs in these resources. For example, we can make some good forum programs or group buying website programs, and leave our URL links on the program. We can also make some good website templates, and add our URLs to these templates.
15. Leave external links through activity cooperation
Many websites hold regular and irregular online activities. We can be partners of these websites. In this way, we can leave a link to our website in the "partner" or "Support Media" section of the website.