How to improve GG AdWords advertising effect

Tip 1. Keywords should not be selected based on your imagination

Keyword selection is very important, so do not select keywords based on your imagination, because your thinking habits may be different from those of your customers, especially for foreign trade, the gap is even more obvious. Therefore, you must use the official residence to select accurate keywords. When selecting keywords, you must use keyword analysis tools to select a series of precise keywords. Remember, you must be refined.

Tip 2: Set the serving time for potential customer regions

The time zones in different countries in the world are different, so the display time of your ads can be set based on your potential customers to reduce advertising costs. For example, adwords ads for some of my foreign trade projects have closed Sunday and Monday. Through the past observations, the two days were Saturday and Sunday in some countries in Europe and the United States. Although the advertisements were also effective, the conversion rate was relatively low. Therefore, they were set to be unavailable for two days. In addition, you can set the daily serving time based on your business situation and the characteristics of target customers.

Tip 3:Accurate selection for countries and regions

Pay attention to this detail when you are doing foreign trade. If you are doing network marketing for foreign trade, you should not choose to display your ads in China, so as to avoid malicious clicks by your competitors. At the same time, you can accurately select the country and region where your potential customers are located, which helps reduce costs and make advertising more accurate.

Tip 4: YesDisable the content network or separate pricing of the content network

The traffic brought by the content network is very huge, but the quality is very low, it is not cost-effective. So if you close this function, you can at least introduce more than 50% of the advertising costs, and even reduce the advertising cost by 90%. When I first put the ads, I spent a lot of money on them. Then I closed the content network and reduced my investment by 90%.