How to improve product UX design

As a UX designer, I've been thinking over the years about how to design a better user experience. Here are some of my tips:

The UX designer's job is to get into the user's brain. I need to look at the design in terms of the way users (and a lot of users) think, and discover the potential problems and puzzles from the intricacies of the phenomenon.

This process is throughout the product, including prior to product development, during development, and after development has been completed. But it's not easy to do well because there are always deadlines and resource constraints that can lead to the ultimate in the most perfect user experience.

To help you find the right path, I've summed up the 5 simple principles I used in UX design:

　　1. Easy to understand (digestibility)

Good design is easy to understand. The brain doesn't need a lot of energy to know what it's looking at. If properly designed, users should soon be able to understand that there is no need for too much explanation.

This principle not only requires a clear and readable copy, for example, sometimes people need some guidance to make a decision, but giving a 12 text description may seem a bit scary. At this time, the text information through the font size, color, icon and other ways to discharge the hierarchy, highlighting the focus, so that people in the shortest possible times to find their own content.

Another example of ease of understanding is the new user guidelines. If new users are faced with a lot of text and no specific action scenarios when they first use the product, they are likely to be confused and overwhelmed. Instead, giving small hints when you're using each new feature can get better results.

In short, to realize that people have cognitive limitations, so as to minimize the difficulty of making decisions to provide a better user experience. It is not necessary and very rude to challenge people's brains.

　　2. Clear (Clarity)

Good design is very honest. You need users to understand the true value of the product, not the company you preach "value proposition." If the product is coy, it is impossible to attract any fans without being clear.

For example, in marking the price of particular need to express clearly. Users do not click the "Buy Now" button when they don't know why they pay. And those "free trial" after the end of the quietly automatic billing products, I think it is also difficult to become an amplifier.

　　3. Confidence (trust)

Good design makes people feel trust. Be sure to help them understand why you need to do this before you are asked to do anything. Each step is made in an honest and clear manner, making it easier for the user to make a choice for the next operation.

Uber, for example, can help you store your payment information and create a sense of trust so that you don't feel uncomfortable trading with strangers, and you end up with a successful transaction.

The elimination of user concerns is an invisible experience. With fewer resources for users to make decisions, it's easier and more fun to use the product.

　4. Familiar (familiarity)

The new design is great, but the incremental change looks better. The new framework and gorgeous plug-ins may look good on dribbble platforms, but if you do not click the "Buy" button after you apply it, you'll be in trouble.

There is a reason for the need for uniform specification across platform design. However, it is not desirable to design on every platform, you still need to respect the specifications of each OS detail, and use the familiar patterns, icons and presentation styles to increase the user's sense of closeness.

　　5. Pleasure (Delight)

In making products, only the idea is not enough, more important is the implementation. The more the design team does, the less the user needs to do. For a complex problem, the simpler the solution you give, the happier the user will be when it is used.

The most enjoyable thing for a user to use a product is to forget that it is a "product", but a very useful tool in life.

Stand on the side of the user

The development of a caring product will make people's choice more comfortable, bring a better overall experience. Once a survey showed that 68% of users gave up a product because they felt that the developer was not careful, but as a developer we knew that it was not true.

It is not difficult to judge the quality of the user experience, as long as your intentions, honest enough to yourself, stand on the user side, put yourself in mind, when you drag the tired body after work, more willing to click where?