How to improve the expressive force of magazine advertisement design

the magazine's advertising revenue is an important source of keeping the magazine alive. So the magazine in the advertising design time spent a lot of small thoughts. In addition to ensuring that magazine ads do not affect consumer reading, but also to meet the magazine's advertising can play the best marketing. The following is the magazine advertising design skills.

(1) ad layout and sample

Magazine format, the vast majority of the portrait of the Golden Law, so that the publication of the ad layout, but also become a higher than the width of the ratio, which is larger than the high newspaper ads, the reader's gaze rate is stronger.

magazine ad layout, full page ( It's a popular layout for magazine ads ) , half page: up and down, or left and right points, or bevel to the sub-version, full page plus opposite half page, or Quarter , or 1/3 page edition, double page full version.

(2) advertising content and magazine majors

Magazines have a certain degree of specialization and category, selection and layout of magazine ads, must be attached to the relevant professional journals of the purpose and content, this is both useful magazines, but also conducive to advertising, at the same time make people feel kind and practical.

Magazine advertising for people, there is enough time to grind, understand, and grasp its meaning, it is appropriate to use more difficult advertising documents. Write the advertisement text, the level can be more thorough and meticulous than the newspaper advertisement ; use verbs and nouns, less adverbs and adjectives. Especially the professional magazine, because the readership is very clear, the manuscript should be elaborated according to the professional terminology, and attaches the professional data. For the science and technology, engineering, advertising, should avoid emotional language, in order to benefit people to its trust.

(3) advertising content and results promotion

When the magazine publishes new product and new achievement advertisement, it can also download the new product, the special report of the result, make the advertisement content more substantial and more detailed.

(4) advertising content and technical advice

In order to improve the publicity effect of advertising, expand the distribution channels of products, can be another section of technical advice, introduction, referral or product or enterprise, to promote the satisfaction of both sides of supply and demand.

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How to improve the expressive force of magazine advertisement design