How to Improve the commercial value of Shared Software

First, there is a team mechanism and a allocation mechanism. Recently, many venture capitalists at home and abroad have found that 50% of VC put their team's competitiveness at the top of the list. The reason is simple. They think that all factors except people can be changed, this requires a standardized mechanism to ensure that the company system is a universal investment form in the world. It has the characteristics of low risk, low cost, and management process, and has become the investment form of numerous software in China. However, due to the immature software industry in China and the unique environment, entrepreneurs are in a single fight. Based on this, we have a true team operating mechanism, established the management architecture of the company's plus business department and cooperation institutions. In hierarchical management settings, the company's management personnel are the backbone of excellent basic quality and skillful technology. Based on their career life and contribution, they are divided into four levels: general manager, deputy general manager, director and manager. People, rights, and responsibilities are composed of clear standards and standards agreed in the articles of association, which constitute a stable pyramid structure and implement the Department responsibility system, the project owner should make decisions on important matters and organize implementation.

In, we worked closely with Southwest Jiaotong University to set up a joint soft Network Technology Collaboration lab at Jiaotong University. Under the guidance of experts, we were committed to product R & D and technical evaluation of network and computer application environments. At the same time, we constantly deliver excellent software talents to the company's technical department. This is a scientific mechanism suitable for the long-term development of the company. As the option is a long-term interest incentive form, I would like to warmly welcome all outstanding software talents to join the software.

Second, I want to share with you the business model of software innovation and sharing. There is a saying in the commercial society: there is only a saturated mentality, there is no saturated market. Chinansoft has successively established first-class teams in China. By optimizing and beautifying the market potential, it has integrated different resources for continuous basic innovation. Through brand promotion, channel resources effectively occupy domestic and foreign client markets, and also create a variety of business models. Windows optimization master is an excellent domestic software with a high degree of professionalism, strong application, and good reputation, is incomparable to other similar software. In particular, disk detection and information management technologies have received high attention. Master windows optimization provides users with high-quality system optimization services, and actively provides users with performance improvement suggestions. If users have any questions about the system, they can answer questions online, or ask for help in the form of a call center. Our customer service staff will provide professional solutions, collect user data through interactive means, form a powerful database, and provide users with precise services. Master windows optimization is a brand new media that provides market information for users. Since users have chosen the services provided by this software, they must also care about industry information in this field, domestic and foreign users can accurately query product information, technical information, and human resources information through products recommended by optimization masters, such as quick browsers.

In terms of interface beautification, we are building the only system beautification community in China. Our team consists of two parts: one is dedicated to the research team and the other is the production team. Our team includes both high-tech students who graduated from art schools, senior researchers, and experts with superior skills. through technical cooperation with Microsoft, we can quickly seize the client market.

Third, we need to import the brand strategy and implement the strategic plan correctly. What kind of software is good? I think it must be a problem that software writers often think about, and also a topic that industry experts often discuss. Through their own practices and combined with successful experiences at home and abroad, I think that, it can be different from all the software in China, and the software that can satisfy customers' personalized needs is good software. I remember the CEO of Coca-Cola said: We sell sugar water, and users buy brands. For an enterprise, the core of its business strategy must be the brand strategy. The essence of the brand strategy is to create differentiated experience strategies. How can we implement the brand strategic planning? I think the first thing we need to do is to gain insight into the user's internal needs. It is the preparations for market research and brand diagnosis that are equal to zero. We believe that research and diagnosis must be able to gain insight into the most authentic needs of users. If they cannot meet the real needs of users, brand diagnosis may lead to mistakes or even errors.

In addition, I want to position the product. The brand must meet various user needs and be positioned based on the pre-brand diagnosis. Product Positioning can be noticed and liked only when users occupy their mental resources, which has a great influence on the image of an enterprise in users' minds.

In addition, to form a benchmark enterprise, the benchmark enterprise in the brand planning requires the enterprise to position the brand while also matching competitors, and fully tap into its own advantages and potential, build a benchmark advantage at one point and multiple points, and establish a strong position.

Fourth, brand image strategy. brand image is a further extension of benchmarking enterprises. Brand characteristics depend on product characteristics and comply with product positioning, the quality of the brand image directly determines the strength of its market vitality.

Fifth, brand promotion strategies. Compared with the Western countries, China's consumption behavior is significantly different from that of the western countries, which is greatly influenced by groups. The Western society has a strong personal factor, and the Chinese society is complicated. Therefore, the Chinese people pay more attention to others' views and opinions during consumption and pay more attention to the group benefits of society. This is because of the huge cultural differences between China and the West, making global marketing more and more important steps for strategic planning of brands of enterprises. To use it correctly, you must follow the following four laws:

First, we must be conscious of communication and keep our names for good deeds. Nowadays, the age of good wine is not afraid of the alley is gone forever, and the purpose of communication should be achieved through communication means.

Second, we need to talk about what we do when we actively spread the news and talk about what we do. In today's attention era, the value of respect for an enterprise is often measured in material ways. This is an intangible asset, which means not only getting the hearts of users, it also needs media support and support from all walks of life. Nowadays, especially in cities, people do not have much time to actively disseminate information. To gain a reputation in the market, they must be interested.

Therefore, from the world marketing, we must grasp the key points from the global perspective, provide news materials for the media, and achieve the world's simultaneous dissemination. In the end, we also captured the attention of the target users.

The next step is to strengthen the intensity and span of communication. To do a good job, we need to talk about it every day, every month, and every year. We need to spend a penny to do things and nine minutes to publicize it. Taking event marketing as a long-term brand promotion strategy, more systematic integration and use of various means to organically cooperate and complement each other. Of course, it is easy to be human in the past, just as he learned how to review before the exam, Thomas, a famous American marketing expert, once pointed out that the maximization of media selection means that enterprises should be aware of their own opportunities, this determines the rule of event marketing, that is, to choose a strong media, and to use a Tweeter for good deeds.

Fourth, what we need to do is to strengthen external communication and expand external business. A large number of foreign software has entered the Chinese market. When domestic software enterprises and foreign enterprises compete with each other, the cooperation between the two parties cannot be ignored. Foreign software enterprises have obvious advantages in terms of management mode, technical capability, capital operation, strength and experience, and customer resources. Chinese enterprises are more familiar with the commercial environment, social conditions, and user habits in China. If we use foreign products in combination with foreign companies and learn from each other, we will be able to quickly improve our strength. On the other hand, due to the development of global economic integration, we urgently need to expand the foreign market. Cooperation with foreign-funded enterprises is also a shortcut to promote the global development of business. Through cooperation, we can quickly enter the international shared software market with minimal investment.

This document is excerpted fromZhang Feng, Chengdu gongsoft Senior ManagerStatement at the Shared Software Conference