How to improve the link construction after the emergence of Google Panda algorithm

Nowadays, people have come to realize that old link strategy not only has no positive effect on SEO, but also has negative effect to some extent. Link building has always been developed with the development of search engines. It is necessary for SEO to adapt to the new rules of search engines and grow with them.

Search rankings are complex algorithms based on a wide range of external chains. A successful link means that all work can be integrated into a plan. There was a time when you bought some paid bottom links, just using the exact anchor text and spamming a few blog comments can give you pretty good results. Today, things have changed completely. On the contrary, in general today's link building does not require too much precision anchor text.

fewer exact matches.

1. For some time now, the exact anchor text has been abused

2, compared to the benefit, the exact matching anchor text link is now more to be punished

3, do not be afraid to change your anchor text. Brand effect is also very important.

An example of modifying anchor text:

Suppose I have joannasbakery.com. I want to rank for red velvet cupcakes. Instead of focusing entirely on red velvet cupcakes, I want to achieve my goal by changing the anchor text and methods. It is important to use blogs to expand and viral marketing methods. Get people to love your products in the blogging community and they will comment and share and provide positive feedback. In order to make your content and products appreciated, it must have good quality. I don't need to stress it anymore, that's enough.

I want to get the link graph should be like this:

20% links to internal pages----Red Velvet cupcakes

20% links to internal pages----Red Velvet cupcake

20% links to internal pages----Cupcakes Red Velvet

20% links to internal pages----Joanna ' s velvet cupcakes

10% links to Home----joannasbakery.com

10% Random

the importance of community traffic:

One of the key ways to get quality links is to use viral marketing to get a final content. The existence of a strong society is still a very important factor. Social news aggregators have become so stringent over time that only people are allowed to submit useful content. Do not submit anything without restraint, its content must be interesting or have a strong social relevance.

It also suggests that Google's search algorithms are complex and diverse. Social networking sites will realize that useless comment links will only punish them, and instead they will now leave only useful comments. The same is true of the forum. Links must be placed on forum-related sites and these forums have a certain relevance to your Web site, which is also the site where you want to get links and traffic. Although these jobs are very costly, they can have a huge effect.

pay more attention to quality than quantity:

1, relatively speaking, Google prefers a high-quality link, rather than those hundreds of mass tools generated by the link.

2, links do not impose on a Web page, it will be very unnatural, not search engine like.

3, the old mass link strategy for your ranking does not have any benefit. In fact, many of these types of links will be deleted by Google's index.

The source of the article for www.leadseo.cn Shanghai, the website optimization experts, reprint please keep the source! Thank you very much!