Influencing Factors of website ranking-meta tag
For search engines, the most important keywords and descriptions in the <meta> tag are as follows:
<Head>
<Title> title </title>
<Meta name = "keywords" content = "webpage description">
<Meta name = "Description" content = "keyword">
......
</Head>
Note that the <meta> tag currently only plays an important role in ranking for the two major search engines AltaVista and infoseek. Some web pages build perfect <meta>, but find that their websites are behind <meta> websites with poor mark quality. That is to say, even if the search engine considers the role of <meta> in ranking, it is not the most important factor compared with other factors, many Web Designers believe that <meta> is a secret weapon that pushes their websites to rank first, but the <meta> MARK plays an important role in checking whether the website is indexed by search engines.
The <meta> tag should be used on all webpages. At least the ranking score in the <meta> search engine that plays a role in ranking can be increased, it also tells the search engine how to display your webpage description in the result list.
In the key words field, the keyword frequency rule applies to the <meta> tag. To make the text as concise as possible, you can increase the ranking score.
Description provides an effective way to control the description of your Web page, which can replace the web page overview automatically generated by search engines.
<Meta> note:
Do not repeat the same keyword more than 6 times. We recommend that you repeat it three times for security reasons. Otherwise, the search engine will ignore your webpage or get a penalty.
Do not list duplicate connected keywords. It is easy to see that you are in spam. For example, if you have three keywords, they should not be arranged as follows:
Search, search, search, engine, position
And should be arranged as follows:
Search, engine, position, search, engine, position, search, engine, position
Limit the number of <meta> characters. The number of key words must not exceed 200 characters (including space characters) and description) it must not exceed 150 characters (including space characters). This is the maximum length of all text displayed in all search engines. Otherwise, extra characters will be dropped.
In the HTML of the <meta> elementCodeThere should be no carriage return characters.
It is also worth mentioning that robots allows you to describe that a page of your website is not indexed, in the following format:
<Meta name = "Robots" content = "noindex">
However, all search engines support this tag. they also support a more powerful function and call the robots.txt text file to achieve the above functions.
4. The key factor for ranking websites in search engines-domain names
Enterprises want customers to find their websites through search engines. domain names are one of the factors that affect the ranking of search engines, but they do not pay enough attention to them. As a result, rankings are unsatisfactory and many business opportunities are lost, the following describes the role of a domain name in the search engine ranking.
Independent Domain Name
Basically, having an independent domain name is very important to you. Some search engines (such as clickey.com) only display webpages with independent domain names, in order to provide users with more "valuable" search results, the famous search engine excite is also like this, when displaying the results to give special "care" to the homepage of the website, according to the investigation, most search engines assign a small value to websites that do not have independent domain names in ranking.
Similarly, you have an international domain name (. com ,. net) is also very important, in the ranking, some search engines for some top-level domain names (such. to ,. CC.
Domain names have a significant impact on search engine rankings
If your domain name contains keywords for people to search for your products or services, the top ten opportunities for your web pages to rank among the result pages will be greatly increased, of course, there are many "statements" about how to determine keywords. Refer to our other documents.
Other domain name registration matters:
To avoid misspelled names, such as one1.com, it is easy to think that "1" and "L" are easily confused in onel.com.
Avoid domain names containing too many words unless separated by connectors. For search engines, domain names like "currentstockquotes.com" mean fewer chances of ranking, and if it is "current-stock-quotes.com", it can bring you more good luck.
It doesn't mean you shouldn't register "currentstockquotes.com". On the contrary, you should register both domain names. One is convenient for users and one is convenient for search engines. Now, the annual fee of international domain names has fallen to 70 or 80, the 70 or 80 RMB may save you a lot of promotion costs.
If you have registered multiple domain names and do not need to apply for space for each domain name, you can contact your ISP to see if domain names can be directed to, some of them are still free of charge, even if not charged much.
Don't be discouraged. you have a chance.
There are also a large number of "good" domain names not registered, even if you have already registered, maybe one or two years later you may still be "lost", I have this experience, as long as the domain name you want is not used, you can remember when the domain name will expire. When the domain name will soon expire, pay attention to monitoring and use technology to implement it.
Simple and beautiful
Make your homepage as simple as possible to improve the relevance of search engine rankings. However, this does not comply with normal website design rules. The solution is to design a separate homepage for search engines.
4. Factors influencing the ranking of websites in search engines-title
<Title> it should appear in <Head>
<Title> title </title>
<Meta name = "keywords" content = "......">
......
</Head>
When calculating the page relevance, most search engines impose an increasing "weight" on the keywords displayed in <title>, especially when the keywords appear in <body> text at the same time. Therefore, you must include the keywords of the web page in <title>.
The keyword frequency rule also applies to <title>. To make the <title> description concise, the number of characters must be less than 40.
Optimization <title> [next]
For some classification directories and search engines, the ranking of webpages is determined by the first alphabetic order in <title>. For such classification directories and search engines, select the first letter in the alphabet as much as possible, and place the words starting with the letter in the first word position of <title>. The alphabet is as follows:
! @ # % ^ &() _ + 1 2 3 4 5 6 7 8 9 0-= \ a B c d e f g h I j k l m n o p q r s t u v w x y z a B c d e f g h I j k l m n o p q r s t u v w x Y Z
4. Factors influencing the ranking of websites in search engines-URL
Should the URL be an English name or a Chinese pinyin address?
The domain name shall be registered in English or Chinese pinyin, at the same time, consider the use of industry or product to change to its domain name (because domain name management agencies do not allow registration of industry or product names ). The name of the subdirectory under the root directory should be in English, rather than pinyin. As shown below, if a department in your company runs the automobile business, you should create a subdirectory named cars instead of qiche. Chinese pinyin provides convenience for readers who are not familiar with English, but for search engines, Chinese pinyin may lose the ranking score, for search engines such as AltaVista and excite, the translation system is English-Chinese, not Chinese pinyin-Chinese.
There is a trick: No matter whether you have your own independent domain name, you should plan the URL address. Most web designers want to make the URL address more "cool, using abbreviations and other short forms without using keywords as the name of a directory or file, thus losing the opportunity to improve the web page ranking.
For example
The URL of a website map should be:
Http://www.baifa123.com/sitemap.htm
Instead:
Http://www.baifa123.com/sm.htm
This will bring about three major benefits:
Because the URL contains keywords, the ranking score is added.
The entire website is organized to facilitate website maintenance.
It is easy for viewers to read and click, so that they can see the content related to network marketing in this directory. This gives viewers an impression of a professional website and prompts them to click.
4. Factors influencing the ranking of websites in search engines-body
<Body> position in HTML code:
<HTML>
<Head>... <Body>... </body>
</Html>
For a specific topicArticleIts arguments should be clear and the structure should be distinct, which is the role of the title. In addition, when you need to emphasize a certain part of the font, you should not change the font size or add black, but use the
Generally, the arguments of Web documents should be put forward at the beginning of the article and then discussed. That is to say, the beginning of the article is highly general for the entire article, so some search engines only index the beginning part of the Web document. For example:Http://www.baifa123.com. Remember to add keywords before the article, especially the first <p> section.
Links in Web documents <A> text in the domain is also very important. Search Engines believe that the webpage to which the link is directed is associated with the webpage, therefore, these links contain keywords to facilitate the ranking of webpages.
Some search engines also pay attention to the <alt> Field and comment annotation Text of the image when calculating the page relevance ".
Some websites provide only one beautiful image, but the search engine cannot read the image. Although some search engines can index the <alt> text and comment comments of the image, however, HTML text is safe in any situation.
4. Key factors for ranking websites in search engines-keywords
Location frequency rule
How does a search engine determine the relevance of a webpage? There are many influencing factors, the most important of which is the location and frequency of keywords on the webpage, that is, the location frequency rule.
Some texts in a webpage have a high generalization on the webpage content. When calculating the webpage ranking, the search engine adds an increasing weight to these texts, including:
1. Text in <title>
2. Text in <meta name = "keyword">
3. Text in <metaname = "Description">
4. Text in 5. <body> part of the text at the beginning of the natural Section
6. Text in webpage link <A>
7. Comment <! -- Insert comments here> text
8. Text in the image <alt> tags
9. Text in your website URL
The frequency is another major factor in measuring the relevance of a search engine webpage. The search engine uses the number of times that a computing keyword appears in a webpage (or a part) as the proportion of the webpage (or a part) ratio of total vocabulary. If the frequency is high, the webpage is highly correlated.
How to determine keywords
Search for competitors through various techniques, analyze their websites, and view what keywords they use as a reference for designing their own websites. You can use the <log on to qibing> Software to extract meta tags or the <ranking qibing> Software to extract the meta tags of the first website in the search engine-related keywords for reference.
Develop strategic keywords based on customer groups. If your website is used to distribute production materials, you should use the industry's frequently used words or terminology as keywords. If you are using consumer goods, the words that people often see in traditional media should be the first choice for keywords.
Similar words. For example, if your website sells computers, you can also use "computers", "brand machines", and "compatible computers" to supplement website keywords, these words are also popular in various media ".
Related Words. If your website sells cosmetics, you can try the terms "Skin Care" and "beauty" to expand your keywords from the consumer's perspective.
Use phrases composed of two or three words as keywords for webpage design. For example, the keyword of a Shenyang tourism company should be "Shenyang Tourism", not just "Tourism", so that foreign tourists can find the company's website by typing "Shenyang Tourism.
Level
The keywords should be clearly defined. For example, for a sporting goods website that distributes many commodities, such as football, basketball, and swimming clothing, the website cannot only use the keyword "Sporting Goods". Other commodities should also be configured with corresponding webpages, in this way, when a user enters "soccer" for search, the football web page on the website is better than other web pages. [Next]
Keyword case sensitivity
For English Web documents, some search engines are case sensitive. That is to say, the search engine and the search engine may bring completely different results, so some web designers list the various variants of keywords, such:
Search engine, search engine, search engine, etc.
But this may be considered by search engines as spam. How can this problem be solved? The most effective method is to use lowercase letters (except for a noun ). According to the relevant statistics, users use the lower-case form to query about 82% of the total, so only use the lower-case form to "lose" up to 18% of the access traffic.
Plural Form
For English web pages, you should add "S" to the keywords. If you use searchengine as the keywords, when users enter searchengines for search, your website will never go into the sea.
Follow the customs
With the expansion of international trade, it is necessary for the company to provide multilingual web site content, which means that the site is not only facing language translation, but also the problem of "cultural translation, therefore, the selection of keywords must conform to the local language habits. In addition, even if the same language in the same country, the same thing may have different names (I .e. keywords) due to regional differences ).
4. Factors influencing the ranking of websites in search engines-Frame)
Most search engines cannot "read" web pages that use frame structures. They are like ancient browsers that do not understand the instructions for constructing frame structures. However, noframe tags can be used to solve the problem.
Add text information to noframetags to tell browsers that do not support frame structures. More importantly, add a link to the pilot search engine to continue accessing the webpage, so that the search engine can index all webpages.
Note: The text in noframe tags will be ignored for browsers that support frame structures.
Remember to add the title <title> to each frame webpage. Although the browser title that supports the frame structure does not appear, it is the most important factor for search engines.
This post is transferred from:Http://hi.baidu.com/ihondy/blog/item/cc09184c492fcff8d62afc76.html
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