How to improve website conversion rate

1. The website must highlight brand words.

1. The brand word of the website is like the name of our person. If this person has a certain degree of popularity, the name of this person will naturally remind you of this person. If our website does not have a brand word, it is like a person without a name. Your website is doing well, and others cannot remember you, which will directly lead to user loss. For example, Meili said that he used Brand words for publicity, and the search for "Meili said" users were very targeted, so the conversion rate was extremely high. See the following figure:

 

In the title of Meimei, brand keywords are placed in the most important and conspicuous position to attract users to click. Therefore, we must put the ranking of Brand words in our hands.

2. do not worry too much about whether the brand word is placed before or after the title. If your brand keyword industry is well-known, we recommend that you put it in front, if the brand keyword is not well-known, it is recommended that the webmaster put the brand keyword behind it.

3. I would like to remind webmasters that if the website is downgraded and the keyword ranking is none, we can search for our brand keywords to see if they are in the first place, if it is not the first place or the ranking of the brand keywords to be preemptible, you can use Sina Weibo @ Baidu. Please restore it. Because the brand keywords of a website have nothing to do with rankings, as long as our record is still in progress, we have the right to own our brand keywords.

2. Selection of keywords.

1. The selection of keywords determines the direction of our SEO. We need to select a transactional keyword, which is more targeted. For example, keywords such as the general product type, the prices of sprinklers, the prices of sprinklers, and the amount of money for sprinklers are all converted, because the most important thing users pay attention to before buying is the price, in addition, when China's legal and information systems and consumer rights and interests protection systems are not perfect, consumers are used to goods comparison, therefore, product + price is one of the most intense SEO competition keywords.

2. however, when selecting keywords, we need to do what we can, and we can take a relatively discounted approach to get both traffic and a certain conversion rate, such as the highly competitive tourism industry, for example, the quote of Hainan tourism, such as the keyword with extremely high conversion rates, the top 10 are all occupied by well-known websites such as Alimama and Youzai travel network. If we do not have a lot of resources in our hands, we cannot compete with them, so since we cannot compete in Hainan tourism quotations, we can adopt a roundabout strategy, such as Hainan tourism strategy, generally, commercial tour groups are reluctant to make travel strategy because they all know that the conversion rate of the strategy is not high, but we can think about it, of course, it is the person who is going to travel. If we make the strategy well and then sell our quotations, travel routes, or hotels to them, the user trust will be higher, we will be more willing to accept our recommendations.

3. Use third-party reviews to increase the website conversion rate.

Nowadays, there are more and more people selling products on the internet. Too many choices make it more difficult for users to choose, because users cannot believe which one is true. Everyone says that their products are good, which one should the user trust? At this time, the role of the third-party evaluation began to appear. For example, the current Jingdong Mall has successfully used consumer comments. A user's praise is more useful than any form of publicity by sellers. Because users' comments are the most authentic comments on products, without commercial nature, they are more convincing. Next let's take a look at the screenshot of a product comment from Jingdong Mall:

 

If you want to buy this product without knowing the quality of the product, can you calm down when you see such sharp comments? Do you still have to worry about it? So the good and bad comments will directly affect the conversion rate of the mall site.