How to improve website credibility

How to improve website credibility

 

Nowadays, network integrity has become a very important topic. If you are running a website, you cannot be satisfied with the website's reputation! Sometimes the truth is more important than commitment. If you are engaged in online commerce, you should consider network integrity most carefully. You must let visitors know that your website is not only beautiful, but also has more practical values: you must convince visitors, let them know that the website you are promoting is trustworthy, and you will certainly keep your promise on Internet advertising!

In general, credibility evaluation can be performed simultaneously in multiple ways; most researchers believe that credibility is composed of two parts: "integrity" and "professional knowledge. It is also worth mentioning that the concepts of "trust" and "credibility" should be distinguished. Trust is more related to "reliability", and reputation refers to "credibility.

Why is credibility so important?

Integrity is essential for people to register on your website, click your ads, download software, and use your products or services. Therefore, to some extent, website credibility is the key to enterprise success. Credibility is crucial for users to return to your webpage.

In addition, reputation is a general concept that involves many factors such as availability, ease of logon, security, and search engine ranking. Few people will study credibility as a specialized subject, and they will focus on these factors separately. But most of the time, they cannot fulfill all the requirements at the same time. In this way, it is not easy to improve the website's credibility!

21 steps to improve website credibility

The following are some of the most common ways to improve the credibility of your website. Remember that these methods may not necessarily increase your sales volume, however, they allow your company to establish a good image in the hearts of visitors.

1. Publish real-person photos on your website (photos of all people who work with you )!

This action can bring two benefits to your business: on the one hand, people who work with you will feel that they are valued and have enhanced their self-esteem; on the other hand, visitors have higher comments on your website and there will be more and more new potential customers.

2. Remember to leave detailed contact information!

Leave the company's detailed address and phone number on a webpage on your website. This increases the authenticity of your website and gives you a good impression! Of course, your email address should also be placed in an obvious location.

3. fast and flexible service to meet customer needs

Every customer needs respect and care to ensure that you provide specific services for them separately. From the customer's perspective, we do not consider any profit or profit factors. In order to make your company achieve better sales performance, you must take care of the needs of each customer and respond quickly.

4. For visitors, your website must have practical value!

If you create a new website for your enterprise, it may be quite difficult to win the customer. To solve this problem, you must find a way to provide visitors with the information they want on the website. Therefore, do not simply recommend your products or services, but provide visitors with all kinds of useful information (such as a short article or interview record, is a good choice ).

5. Publish easily identifiable information

Provide effective resources to customers, express your position and "Good Intentions" to improve the credibility of your website. But remember, do not make visitors feel that you are just "collecting and synthesizing" information, in a sense, you need to let them know that you are also interested in the content of this information.

6. Update your website regularly

New content will always attract new visitors to visit your website. You can also add some "new" indicators (icons, or special signs) on the title of the new content to attract the attention of visitors.

7. Your Website design should give people a professional (first-and foremost) Beautiful (secondary) feeling.

A good website layout reflects the good organizational structure of the website. from various aspects, this can bring us two benefits: improving the availability and availability of the website.

8. Avoid various simple errors

The fewer errors on the website, the higher the credibility; research shows that simple spelling errors on the website will have a negative impact on enterprises.

9. reference the customer's suggestion letter

Publishing some customer-sent promotional emails on the website, listing some success stories can be of great help to improve the credibility of your website. To increase credibility, you can also add the customer's full name, website and customer details, or even the customer's photos (if possible), or video materials.

10. invite guests to write articles for your website book

It is quite good to invite visitors to write articles for your website book. This is like giving visitors certain rights-of course, it is up to you to decide what kind of guests you want to invite. It is best to choose people you feel trustworthy.

11. Offering love

If you participate in more charity activities, more people will know you and they will be more eager to contact you. However, if you advertise your great achievements or make a fortune in charity activities, this will be of no benefit to your business and may even have more negative effects!

12. Add some terms of service on the website!

In this case, you may need to hire a legal counsel. These Terms of Service should solve the following problems:

· Copyright issues
· Service description
· Ownership of legal rights (modifying website content)
· Privacy and Personal Information Protection
· Accept the terms of service
· Trademarks (different from other companies)

The terms of service should also contain the Service Statement (what kind of service is provided ).

13. Submit your website on a reputable website!

If other reputable websites are linked to or recommended to your website, visitors will also be very optimistic about your website and regard it as a trusted resource.

14. If necessary, change the website domain name or rewrite the URL

Using domain name suffixes such as ". com", ". org" or ". EU" can effectively win more visitors. There are two reasons for domain name Rewriting: first, it is related to search engine optimization; search engines seem to be more comfortable with URLs without query strings. Second, simple URLs is easier to remember. rewriting a URL increases the availability of a visitor and provides better maintenance for network administrators.

15. Close contact with customers!

An on-site Q & A project is launched on the website, which is in close contact with visitors. This is also a good way to improve the credibility of the website.

16. Improve the ranking of your website in the search engine!

To get a high rank in a search engine, it won't be done at half past one. It involves many problems, such as keyword selection, website map creation, and link creation. We will not conduct any in-depth research here.

17. Add search engine search box

This makes it easy for users to find information.

18. Add ratings and comments to the website

This undoubtedly provides a great opportunity for visitors to comment on your website. Of course, it should be noted that bad comments may bring some negative effects to your website, this reduces website traffic.

19. Email the customer to confirm the transaction is successful!

In this way, the user will trust your website more; the role of this email is, in a sense, more like a receipt.

20. Further explanation

Provide customers with all the information they want to know, set up a FAQ (FAQ) webpage, and add some additional information. At the same time, you must answer your questions quickly and correctly.

21. Don't forget to have a "sense of humor "!

Summary

Keep in mind that it is a very time-consuming process to increase the credibility of your website, but sometimes the credibility of your website may be damaged for a hundred years. Once you lose your credibility, it is quite difficult to get it again!

Finally, I would like to share with you some of the elements of enterprise success: to ensure the quality of products or services, we must be confident in words. As long as we do well in these two aspects, you will be able to jump out of competitors!