How to improve your website ranking ..

1. Select valid keywords:

Keywords are the words used to describe your products and services. choosing the appropriate keywords is the first step to build a high-ranking website. Select off

An important technique of key words is to select the keywords that are frequently used for searching.

2. Understand keywords:

Before you collect the required keywords, it is very important to understand how the average person uses the keywords. When searching

A phrase or phrase is used instead of a single word. This plays a more important role in website optimization.

3. Find valid keywords:

The following URL contains the tool for testing the frequency of keyword usage: http://www.trafficzap.com/keyword

Generator

4. Keyword selection tips:

A: think carefully

Write down all keywords related to your website or product in a pen. Do not review these keywords first. Not limited to selling

If possible, consider your guests. Those people will bring benefits to your website and try their best to think from these perspectives.

B: Ask more people's opinions.

The words about your family, friends, and classmates are suitable for describing your products or websites. They are likely to find out some of your thoughts.

Words you have never thought about.

C: log analysis document:

The log document will tell you what keywords people use to access your website. (Some websites will install

Corresponding tools to generate log documents for network management reference)

D. Refer to other websites:

Refer to websites with similar or identical themes to see how their meta keyword is written. In this way, you may have

Unexpected keywords, but do not directly paste the templates of others, because you do not know that the network administrator entered the keywords before designing the website.

We did research on those possibilities. This is mainly used for keyword research.

E: Find out the wrong spelling (mostly in English)

There are many keywords that people may often spell incorrectly. Finding out these frequently misspelled words or phrases can bring additional information to you.

Traffic. (For Goole, it has the function of checking spelling errors. Do not use misspelled words or phrases as keywords)

1. Processing keywords:

At this point, you have collected a lot of keywords related to your website or product. The next step is to collect

Keywords are combined to form common phrases or phrases. Many people use two or three words to form a word when searching. Data

Statistics, with an average of 2.3 words. Do not use a single word as a keyword. Such keywords are difficult to rank among the top 10 search engines.

For example, if you have the following keywords: "search engine, software, and improvement", try to combine them into "search engine software" and "Search

The cable engine is improved. Making words into keywords helps improve your website rankings, and you will be more effective in increasing your website access volume. Example

For example, few people use "Search Engines" or "software ".

2. discard some keywords: Find the keywords that are rarely used in the search:

A: In English, there is no difference in the case of search engines.

B: incorrect spelling keywords are useless, but finding a word that often has a spelling error code can increase your access volume.

C: remove the deprecated words, including "the, for, a," in English. There are ", and.

D: No one will search by words like "best" and "crazy. If your website has a similar word, you 'd better take it

Division.

Select the optimal Keyword:

As mentioned above, you must have listed a large number of keywords. However, you have already removed some unused ones. However

For you, there are still too many. Now it's time to go to the final step of keyword optimization.

Tip:

Try to search by using the remaining keywords in the search engine. do not focus on the most popular keywords. Sometimes, secondary key

It is easier to rank words. Because the most popular keywords have more competitors, and the secondary keyword is vice versa. In the select

The trick in keyword search is to find the balance between the keyword requirement and the keyword competition, that is, the competition for the selected keyword is not very fierce.

Why use HTML meta tags?

1,

Meta Tags are special HTML tags embedded in your webpage. They contain some hidden information about your webpage. Meat tag

The function is to explain to the search engine what information is related to your webpage. For advanced search engines

It's not a novelty. But in any case, it is indispensable for a good web page. Let's explain it here.

2,

When you plan a search engine optimization policy, Meta Tags are very important. However, adding meta generally does not help you

Search engines get better rankings. There are several meta tags, but the following are important: description tag, keywords tag

Tag, Title Tag (strictly speaking, title is not a tag ). These labels are especially important when you refresh tags from time to time. For example

If you want the search engine to index your website, the HTML Tag redirection (redirect) Tag and robots tag will be used.

Note: Only 20% of the web pages in the questionnaire use the "keyword" and "Description" tags (that is, keyword, description)

Separate multiple keywords with commas.

3. Title Tag

The title tag may be the most important tag on your web page. It is the most visible part on your web page. Put it in description

Before keyword. It is best to add the keyword of your website to this tag. The title tag plays an important role in search engines.

. It is best to put it in front of other meta tags, which is more conducive to your website ranking. (Note: Some search engines press the title

The letter priority of a tag is ranked, And you should try to use the starting letter in your title.) The title tag is

If you see a description about your website, try to make it simple and clear. Let people know what your website is about at a glance.

4. description tag

The description tag is behind the title. It can be a short sentence (one or two sentences ). Describe your website.

Like the title tag, this is what people click to link to your website in the search engine list. These descriptions will encourage people to browse your

Websites are not your competitors. (The description cannot be too exaggerated. Otherwise, when a visitor finds that the content on your website is not what you say

Then he will quit soon .) Many search engines allow about 150 words to describe, so make sure that your description is

Lower than 150; otherwise, the search engine will automatically cut out the excess parts, resulting in incomplete descriptions of your website. In the description that the search engine considers

The keyword is far more important than the content in the webpage (as if this is not so obvious now ). As mentioned above

Important information: Make sure that your description correctly reflects the topic of your website, and try to add your key keywords to the description.

The keywords of meta are more meaningful. This will highlight your keywords.

Most search engines (except Google) now support descriptin tags. If you do not use it, you will lose the ranking.

Top possible.

5. keyword tag

Compared with the description and title tags, the keyword tag is not that important. Some search engines ignore it completely

But using the correct keyword label is still effective for improving the ranking.

In addition to search engines, it is generally invisible to people. The keyword tag is a hidden tag that provides the search engine

A list of keywords or key phrases related to your page. You can use corresponding tools to find out a series of key points for your website

Word. (Note: A keyword tag can only contain a list of keywords related to the content on your page. All keywords here must match the page

.)

Tip: organize related keywords on each page. Each page must focus on different products or content. In the tag

Filling up keywords is not good for improving your website rankings. Multiple keywords are separated by commas, which indicate the meaning of the logical "or ".

Thinking. A space indicates the logical "and ". This is required to formally describe keywords in the keyword tag. Even so, many search engines will

Separate keywords with spaces to search for more relevant results. In this way, the search engine separates spaces.

The keywords can be freely combined according to a certain method. You can try two methods to see which one is more suitable for you.

Keyword should not be repeated 3-6 times in the same form. Generally, this is regarded as the largest number of keyword duplicates (as if it has changed again now

). Therefore, try to avoid repeating your keywords again and again. This is spam for every search engine (Keyword

Spam), and you will be punished accordingly. Most search engines allow you to use up to 1000 characters in a keyword tag. Usually

Using Related keywords for each page will increase your website ranking. A very important factor is your keyword redundancy. If

If your keyword is a character and your keyword tag contains 100 characters, the keyword redundancy is 1%. Search reference

The producer will useAlgorithmCalculate the redundancy of your keywords for every important word or phrase on your web page. Remove unnecessary links

The key word helps improve the ranking of your website.

Basic Search Engine Optimization policies:

Why can some websites rank well in search engines, but some cannot be found? What is this secret? Just as free

According to the guidelines on search engines, there are five factors you must remember:

1. Content and themes of your website.

2. Number of keywords on each page.

3. Location of keywords.

4. clicks.

5. Number of links.

1. Search engine optimization policy: website content

The actual content of the website is an important factor in your network optimization strategy. If you want your website to rank top in search results

, You must have actual content on your website. Search engine spider is basically a blind man. They can only judge Your webpage content

You cannot determine the quality of your website from images or Flash animations. Search engines are indexed with sufficient content on all pages

Is a basic requirement for a successful search engine optimization policy. It is easy to understand why a website with no content is difficult to arrange. Person

When searching for information, we always hope to find a website with many important information. Naturally, websites with rich web content are better

The rankings of websites with rich web content are much better. Every website owner who optimizes their website should keep in mind. Do not forget to update

Your website. Both search engines and visitors want to see new information. What does this mean? This requires you to collect

A large amount of information focuses on changes in this field.

2. Search Engine Optimization Strategy: keyword density

There are usually hundreds of words on the web page. How can a search engine tell which words are important to your website?

The search engine counts the number of words on your page. Repeated words or phrases are considered more important. Search engines use their own

Algorithm to count the importance of each word on your page. The ratio of the number of keywords to the number of words on the page is called the keyword density, which is a search

The most important factor in the engine optimization strategy.

To get a better ranking, your keywords must appear several times on the page or within the range allowed by the search engine.

How can we know the keyword density to get a better ranking? Very easy, as long as you search in the search engine you want

Optimize the keyword, and then count the density of the keyword in the previous websites. Of course, there are also many statistics keywords

Degree tool (you can find it on this site ).

3. Cable engine optimization strategy: highlight keywords

Place keywords in valuable places. When you count the number of keywords required on your page, consider turning off your

Place the key word in the webpage. Highlighting keywords is one of the most important factors attracting the attention of search engines. Search engines will focus on

The content of a part of your webpage is more important than the words in the other part. This is the so-called

"Highlight keywords ".

A: Title and Meta Tags: As mentioned in the previous section, title tags are the most important tags on webpages. So put it in the title

Setting keywords is very important. Some search engines will pay extra attention to the "Description" and "keyword" tags.

B: Headings)

The title tag specifies the important content of a website for your visitor. "Title": a text in progress. In

"The keyword that can appear in the tag is of great benefit to improving your website ranking.

C: hyperlink text: the idea that you link to a webpage is related to the content of your website is quite normal. This is also a keyword

Why is the link text so important.

D: URL text: keyword in your domain name and your webpage will have a great impact on the search engine ranking. Such a close

The key word is called "url text". When another website establishes a link with your website, try to use keywords as the link text.

Improve the importance of your website, thus affecting PR.

E: Top: the text at the top of the webpage. The content starting with each segment is particularly important. Therefore, try to include keywords in these areas as much as possible.

.

4. Click popularity

Another factor that affects rankings in some search engines is click popularity. The number of times you click to connect to your webpage in the search results

Will be counted. Frequently-clicked pages have a higher popularity. When a visitor clicks your website from the search results, the search engine

In the future, we will reward your website with a certain score. If your website gets a higher click volume, you will get a lower click volume in the future.

More website scores. Do not try to repeat your website. If you click the same IP address repeatedly, the search engine will delete it. When again

The secondary logon to the search engine will greatly affect the ranking. Search engines will regard this as a valuable page. This is not a good

Optimization Strategy.

5. Link Popularity

Popularity of links is considered a major factor in search engine optimization. The search engine considers that websites with more external links are of great importance.

Relatively high. Not all links are fair. From the chain of high-quality websites, more scores will be given to your website. Link text must be included

It also increases the ranking of your website. Link Popularity is not within your control, but you can

Follow these steps to improve link popularity:

A: Make a high-quality website. If people find valuable content, they will take the initiative to link with you.

B: make the exchange link easier. Place the exchange link on the exchange Link PageCodePlace the contact information of the exchange link in a conspicuous manner.

It facilitates exchange between partners and you.

C: Find your competitor's link partners in the search engine and ask them to exchange links with you. Mutually beneficial exchange links for both parties

Is advantageous.

D: advertise on an important website or submit your website in the billing directory.

Of course, you can also submit to many free directories, yellow pages, and so on. You can also add your link (such as ebook,

PublishedArticle). Portal page-your secret weapon

The Administrator has only one purpose to create a portal page: To make some keywords or phrases better arranged on some search engines

Name. Assume that you have entered a pizza restaurant and many people will come to your restaurant.

. The same is true for search engines. They do not like the same page.

Sometimes your website ranks well in a search engine, but it cannot be found in other search engines. So yes

Create some portal pages to adapt to the "taste" of multiple search engines ".

If the search engine finds that your portal page is suitable for his taste, your website ranking will increase.

1. Spam and portal page

In the past, the portal page only consisted of several keywords or images with no actual or valuable content. Then directly link

Main Site. People like to use some software to automatically generate multiple portal pages and then automatically submit them to multiple search engines.

Later.

So does the portal page play a positive role in website rankings? Some people are still arguing about such portal pages.

It is still useful for some search engines. The low-quality portal page does not have the actual salary content, and will be considered by the search engine as the salary

.

2. Create a search engine-friendly portal page

If used properly, the portal page will not be mistaken by search engines for spam. If a high-quality portal page can be created

To improve the website ranking will play a very positive role. If you want to use a portal page to improve your website ranking, your portal page must

Provide visitors with enough information, images, and links. Just like your main site.

A good portal page should be like a formal page, but it is designed based on a specific search engine. Which of the following are to be switched?

Note:

A. There is no need to create a portal page for each search engine. Focus your attention on what is good for your website

Sense of the search engine (of course, if all the search engines do not like it, then you do not have to create a portal page, but do it well

Your main site)

B. Do not submit your portal pages to the main directories, because these directories can only include your main site pages. Otherwise, you will

Get the penalty.

C. Before you create a portal page, you must have a deep understanding of the search engine.

D. Valid portal pages only use 1-2 keywords. If you use too much, this will lead to the opposite effect. Note

Focus on the keywords you want to optimize.

E. Create portal pages as common as possible (that is, like normal pages, do not let people know it is a portal page at a Glance)

Usually-
The Spam technology of search engines uses immoral techniques to improve the ranking of their search engines. Dishonest website administrators are profits

This method is used to fool the search engine to obtain a higher ranking. This will improve your website's ranking in the short term,

However, the consequences are very serious. It is possible that the search engine permanently Deletes your website from its database! The following are nine regular

Search engine spam technology used:

1. Hide text: use the same text and background color to hide keywords. In this way, the user cannot see such a word,

It does not affect users' normal reading, but the search engine is clear at a glance. This is the most common search engine spam technology.

2. Duplicate keywords: these keywords are often used with hidden text. However, this method will not repeatedly repeat keywords with a small word at the bottom of the page.

Or hide it in the meta tag. This is the most popular search engine spam technology.

3. Use irrelevant keywords: Do not use some popular keywords on their websites, but use some irrelevant keywords on their websites.

Keyword. In this way, some people will find their websites when searching with these unpopular keywords. However, this is useless.

When visitors find that this website is not what they want, they will immediately leave. This not only deceives the search engine

It also deceives visitors.

4. Hide tags: Hide keywords in HTML tags, such as style tags and ALT tags. Hide links

Search engines are also considered as spam technology, but others are not.

5. identical or similar pages: do not copy pages (or portal pages), or give these pages different names and then submit

To the search engine. This is clearly opposed by search engines and classification directories.

6. Page exchange technology: this is to use a page when accessing a search engine to improve the ranking on the search engine.

But use another page. This will also get a good website ranking at half past one, but the consequence is:

The hacker finds that your website will be permanently removed from its database.

7. Link search engine spam technology: search engines will consider links established through self-help link systems as search engine spam technologies

.

8. NO content: the website does not have specific content. For searchers, It is a spam website. Illegal content, copied content, and

All Web pages are links of friendship. for search engines, they are also the spam technology of search engines.

9. Excessive submission: Each search engine limits the number of webpages submitted by a website and the frequency of submission. Not within a month

Submit more than once to the same search engine (that is, only once), nor can you submit multiple pages to the same search engine within one day

. Do not submit a portal page to them. Be sure to follow the guidelines of the search engine.

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