How to increase GG revenue

1. Advertisement form: beautify your advertisement

Which type of advertisement do you like? Skyscraper? Rectangle or square? What is the border and background color?

There are thousands of solutions for you to choose from. Many people asked google to decide for them. The result is usually the default appearance setting of the adsense system. How many mistakes have they made! My experience tells me that this practice is tantamount to throwing money in the river.

I have also wasted almost a whole year, earning only one tenth of my income, just because I am too lazy to adjust the color and position of the advertisement. Adsense ads displayed on the web page. There are several combinations of their shapes, colors, and locations. You can spend several hours a day experimenting with every possible combination. But who will do this stupid thing?

Let me tell you some of the most basic rules, and then your click rate will multiply.

2. Don't make your advertisement look like an advertisement

People do not access your website to view advertisements. What they want is content. If your advertisement uses a very dazzling color, a thick border or eye-catching image, visitors can easily recognize it as an advertisement and turn a blind eye to it.

If your ads are at the top or bottom of the web page, or in any other corner, waiting for them will also be ignored. So, you understand, make the advertisement look like a part of the body of the webpage, so that it will be taken seriously and clicked.

Today, people are used to ignoring the flag-like things. They hate pop-up windows and get tired of advertisements. They are skeptical about all free gifts and other things.

So how can we win their trust? It's easy-don't let them think it's an advertisement. The following tips can greatly improve your click rate.

3. Use text ads instead of image ads

Text ads have more advantages than image ads.

A. Use appropriate advertising forms. Text ads can be well integrated with website content. Image advertisements do not have so many choices in appearance. You can only change the size and position of images.

B. You can place multiple text advertisements in the space of a flag advertisement. People like to have more choices.

C. The combination of several visual and coordinated text advertisements won't look messy, and the flag advertisement won't be so easy.

D. People hate flag advertisements and don't even look at them. Many experiments have also confirmed that viewers are more interested in text ads related to the website content.

4. Optimal ad size

Now you can use text ads and make them look less like ads. Next, it also needs to give a specific size. What size is better?

The answer is a large rectangle of 336*280.

Why? The reason is simple, because it can bring the highest click rate. My own research shows that such advertisements look like a part of the webpage's body. I have tested all adsense ad dimensions and it works best. Others also told me the same conclusion. I only need to know this one!

The second choice is a medium rectangle with 300*250. The two advertisements of this size are very effective and suitable for most web pages.

I also recommend that you use "wide-range skyscrapers". Of course, you only need text and place it on the edge of the webpage. In chapter 4, I will tell you why we should combine the three.

Have you ever thought about this problem? Almost all PC users use the right hand to take the mouse (even if I am a left-handed person, I use the right hand ). Advertisements displayed on the right edge are "psychologically" to shorten the distance between your right hand and the screen. In my opinion, this "intimate" relationship will make the viewer feel more comfortable, and thus it is easier to click the link.

Stay away from 468*60 ads! The first thing most people do after registering adsense is to get an advertisement of 468*60.

A big mistake!

I have a theory that explains why they do this. The same principle can also explain why 468*60 ads have the worst click rate. Most website administrators have such a mindset: they think their ads are best consistent with traditional online ads. What should it look like? By the way, it looks like 468*60. We are too familiar with it, so we like it too much, so ...... the result... is ignored. So its click rate is so low, even if some pictures are decorated with nothing better.

468*60 ads seem to be yelling at people: "Hey, I am an advertisement! Never click me! In fact, you should keep me farther and farther, the better !" I rarely find that this kind of advertisement has a good effect, so we suggest you do not use it, or your browser should not comment on it.

4. Move the border away!

This simple tip can double your click rate!

Before the emergence of the Internet, advertisements in newspapers and magazines were marked with a thick and heavy border. Therefore, the border and square gradually became a symbol of advertising information. Advertisements with obvious borders will make your webpage look messy. In addition, when they separate advertisements from other information, they also spread the attention of visitors on the ad content.

Google provides a powerful color palette that you can use to color advertisements. You only need to click it to set the color of the advertisement border to be consistent with the background color of the webpage. This not only saves the server space occupied by the webpage, but also keeps the page clean and tidy, advertisements are also more attractive. You also need to select the same color as the webpage background color for the advertisement background color. Similarly, if an advertisement is in a table, make the background color of the advertisement consistent with that of the table. So the key is to make the border and background color of the advertisement consistent with the webpage, so that the advertisement looks like a part of the webpage content. Remember to make the background color of the advertisement consistent with that of the webpage.