According to the AdSense advertising revenue formula officially provided, it is not difficult to find that any factor on the right of the formula will have a very good effect on increasing revenue. 728X90, 300X250, and 160X600 are the best advertising formats. The three ad formats have the following advantages: they can form a strong reading area and gain a higher degree of attention; there are many ads, increasing the diversity of advertisements; and they are more likely to trigger multimedia advertisements, rich ad sources.
In addition, you must pay attention to the position with the highest click rate for GGAD ads to double your ad click rate. The click-through rate of advertisements on the first screen is much higher than that on the second screen. More than half of advertisers choose the website to place advertisements on the first screen. Based on my experience, we feel that the following advertising positions, the homepage of the website/The Homepage/list page of the second-level channel, open up the first-screen advertising space, so that we can reap the most value. The 728X90 banner, 160X600 skyscraper, or 300X250 rectangular frame are all well adapted. The content page, in the upper left corner of the content, at the bottom of the content, or near the recommendation link on the side. The 300X250 rectangle frame is most suitable for painting. Another option is to place banner advertisements on or under the content, while the skyscraper is also a good choice to place on the left and right of the page. On the forum page, the 728X90 banner below the first post is the best choice. The forum should not be ignored easily. Practice has proved that the placement of banner advertisements below the first post not only has a good click effect, but also facilitates the online experience of netizens.
To improve GGAD's advertising revenue skills, let's first talk about how AdSense generates advertising revenue. AdSense advertising revenue = AdSense advertising volume X ad ctr x single ad price, this AdSense advertising revenue formula.