How to keep your mail from being rejected thousands of miles away

Mail delivery rate is a very important part of successful EDM marketing. In the long run, this will not only help you save money and time, but also increase your reading volume and improve your conversion effect. Domestic Intelligent EDM service provider Focussend always pay attention to the target effect of EDM marketing, to help customers achieve the best mail delivery rate and open rate. and adjust the strategy at any time to move away from every obstacle in the mail delivery path. With regard to email marketing, can you start improving the delivery rate of your messages yourself? Here are some tips to make sure that the messages you send out or newsletter are delivered to the recipient's mailbox smoothly.

650) this.width=650; "src=" Http://s1.51cto.com/wyfs02/M01/7D/98/wKiom1brfxTD_gZJAAKbpFqHLAY823.jpg "title=" How to make your mail no longer be denied thousands of miles away "alt=" wkiom1brfxtd_gzjaakbpfqhlay823.jpg "/>

Figure I: Blog with map

1. control how often e-mail is delivered

Some ISPs limit the number of messages that the sender can deliver per period of time. If you have more than a limit on the number of messages sent, you will be flagged as a spammer and will block all other emails from you. To avoid this, it is recommended that you send the messages in batches, separated by a few minutes between each delivery time.

2. always use the same shipping address

Please keep your sender's address consistent. This also means that you need to ensure the unification of the sending domain name. Unnecessary changes to the domain name will only add to the unsubscribe. It is important to note that the name of the sender as far as possible do not change, brand awareness is gradually established, so that you have been added to the certification list of users to continue to receive your newsletter.

3. try to avoid charts and too complex HTML syntax

Spam filters use the amount of HTML syntax as a standard when judging whether an e-mail message is spam. If there are too many closed tags, too many pictures or table components in the email, spam credits will increase. And many recipients use the reader software (such as Outlook) to automatically block pictures. If they don't know the content of the email, they're likely to report it as spam. Complex HTML syntax is also easy to get very high spam credits. In view of this, we would advise you to keep the email simple and refreshing. Dazzling backgrounds, tables, JavaScript, and website syntax should not appear in e-mails.

4.HTML is fine, but multiple MIME formats must be used

When sending an HTML email, remember to include a plain text version. Multiple MIME formats allow e-mail messages to be visible to recipients who cannot browse HTML messages. It is important to make sure that the email you send has both a plain text version and an HTML version, and that the content of the two versions is the same. Note that the proportion of text should exceed the proportion of HTML or pictures.

5. keep an eye on new subscribers

Notice the new user at any time and add it to the Send column. , in addition, to be able to clear the list of invalid users in a timely manner, do not take into account the number of users and reluctant to delete, to continue to find valuable users, timely updating the sending list, to ensure the user's active.

This article is from the EDM marketing blog, so be sure to keep this source http://edmyingxiao.blog.51cto.com/5411059/1752506

How to keep your mail from being rejected thousands of miles away