1: Digging Long tail keywords. Digging Long tail keyword method is to use Baidu related search, Baidu Drop-down box and Baidu know, search search ask these tools to find users often search long tail keywords. can also use other tools, such as Baidu Promotion assistant, digging the long tail Word will be more accurate; view its webmaster tools, webmaster tools.
Dig good keywords in the spreadsheet, remove repetitive and obviously brush long tail words and unrelated long tail words. For example, the mining of steel pipe-like word appears in the long tail of the relevant word, then the pipe dance related to the long tail word must be removed.
2: Long Tail keyword classification
Filter out the long tail keywords suitable for the site, the choice of the similar meaning of the competition is large, including and not included in the selection. Other as the ecological circle long tail word layout outside the chain article.
(1) Competition degree classification. The same two meanings are the same, the words are similar to the long tail of the Word keyword selection competition and the long tail words. Like * * * * Okay, * * * okay? Select a second. For example, rhododendron and azalea, Azalea index is 1306, Azalea index is 1686, so choose Azalea.
(2) include word classification. For a word that contains a relationship, a long tail word that can contain another word, if the included Word index is larger, select the included word.
3: Section page and inside page layout. In the selection of keywords have short words and long words of the distinction, if it is short words and the index and competition ratio is larger as the key words, and long words and index small competitive keywords as the length of the page in the long tail word ranking. For example, sheep culture is a long tail of the word, but the index and competition is relatively large, so as a column page of the long tail word layout, and Boer Goats Fall Culture Technology index and competition are relatively small, so as the inner page long tail word layout.
4: Long tail Word title and description setting
Most of the webmaster in the layout of the long tail keyword title with two or even three long tail words or use keyword piling method to set the title, so that not only affect the user to read and affect the ranking of long tail words.
(1) The title adopts the long tail keyword which is filtered out
(2) The description contains a long tail word and makes a simple overview
5: Matters needing attention
The role of screening long tail words is to find valuable long tail keywords and avoid duplication, and do index and competition analysis is to avoid duplication of content.
1, prohibit the appearance of completely irrelevant and brush out the long tail keyword, some seo to cheat will use tool brush long tail keyword
2, many webmasters are reluctant to mean similar long tail words, they put two similar long tail word layout in the station, but the content is similar, a lot of such content will lead to the site down right. Because the search engine does not put a content repeat site ranking on the home page.
3, in doing column classification, the column below the long tail Word must be the Column keyword expansion word or related long tail word, the station's long tail words can not cross show in other columns of the website.