How to let the local mother and infant supplies shop in Baidu to survive

Recently accepted a major project is a local mother and child supplies shop, in the operation process, after several twists and turns, and finally got a good situation. During the exploration of a lot of experience, may not be suitable for a lot of people, at least for a mall, since it is more practical.

1. Define your own position

First of all, the competition in this industry. In the local already has a relatively large mother and child supplies shop. Their mothers forum, mother and child supplies mall also wired under the electronic magazine have done very mature. Second, the mother and child supplies nationwide shop has 4 more powerful competitors, the second is the Red Child, followed by Legou. These four shops, like the Beijing-east of electronic goods, occupy a larger market share. So, what are our strengths for local and national online stores? On the website or in our brochure, we have made a few exclusive offerings. (1) We can provide local delivery service on the same day, all telephone orders and online orders before 3 o'clock in the afternoon on the same day will be delivered through our own logistics company (2) local pick-up and return convenience (3) Our price is the same as other shop in the best-selling goods, but in the case of bulk purchase discount more, After all, milk powder such things, many customers buy a few boxes at once (4) for the activities of the old customers are very many, but also real concessions.

This is our advantage, but also our special service for local customers, generally focused on customer concerns, prices and distribution to serve.

2. Key words to grasp

Very tragic is, in our search for the site keyword, most of the keywords, "Mom supplies" such core keywords are national large sites, plus the local adjective "xx mother supplies" This kind of, but also the local forum and competitor Mall website. Also, because the commodity is a generic brand, the keyword can only be named after the name of the commodity, such keywords and other sites are more similar. Our processing method, the product page uses the comment language to do the long tail keyword, like "The Shellfish Mother gargle water, the shellfish how" this kind of word as the commodity keyword, the brand keyword is similar. Home, the use of a large number of local + keyword practice to implement.

3. Web content

There are similar problems, a large number of commodity pages are identical, such as milk powder, many businesses are copied from the official website content, the similarity is very high, if we use such Content page, a new station in the short term is difficult to have as.

To this end, we recruit a large number of part-time staff in Granville, for each of our products to collect materials, organize pictures. It took 20 days (the longest time of the project) to produce 12,000 product pages, illustrated, and can be described as a unique Product description page. Secondly, we have an additional blog, mainly to the localization of our services publicity.

4. Website classification and navigation

Mall classification and navigation is very important, but because a lot of navigation intake of the same merchandise, resulting in search engines do not include navigation page. And the weight of the navigation page is second only to the homepage. To this end, we have adjusted the navigation of the site structure. Use different blending methods to sort each navigation. For example, the age classification of goods, price classification, brand classification, etc., are presented in different ways. This guarantees the inclusion of the situation, but also make different pages have different content.

The above is to do this project experience, I hope everyone in their own shopping malls, can also refer to one or two, the business of their own better. This article comes from the Breeze www.qfpaper.com, reprint please specify.